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NewTree, the company that invented a new approach to chocolate, combining great taste and health, has launched three exciting products. To develop these products, NewTree used a new Barry-Callebaut couverture chocolate responding to these needs: chocolates with an improved nutritional profile (less sugar and more fibre), without compromising taste.

Hans Vriens, Chief Innovation Officer at Barry Callebaut, said: "Our goal is to make eating chocolate more permissible for the consumer. This is now possible thanks to a new technique, which allows us to maintain the fine taste of the chocolate, yet diminish the sugar percentage – and to add nutritional substances such as dietary fibre. This results in a delicious chocolate with an improved nutritional profile."

Chocolate, already rich in valuable nutritional elements such as antioxidants, vitamins and minerals, can be part of a healthy and balanced diet. Barry Callebaut's chocolate with improved nutritional profile now gives the opportunity to add extra nutritional claims such as 'reduced in fat' or 'reduced in sugar and rich in fibers'. The chocolate manufacturer offers clients several services to work out the best recipe and best product placement on the market for the developed product – a concept already tested and approved by NewTree.

Benoit de Bruyn, NewTree's Managing Director, said: "We're constantly pushing our limits to create innovative chocolates with an added value for the consumer. NewTree focuses on two aspects: great taste and health. Until now, no 'reduced in sugar' chocolate had met our organoleptical criteria. This new product of Barry Callebaut is the first we found!

"Our chocolates also required extensive R&D work: we are indeed launching three great-tasting chocolates called Alpha, because they contain specific Omega-3 (good fatty acids) in addition to the new Barry Callebaut chocolate we use. We believe our latest innovation, with specific health benefits, has a bright future in the sector, as consumers are more aware of the relation between what they eat and their general wellbeing."