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Mason Dixie Foods reimagines ‘drive-through classics’

Mason Dixie Foods, a US-based clean label ‘comfort food’ brand, has introduced a new collection of single-serve frozen breakfast sandwiches inspired by ‘drive-through classics’. The launch aims to bring tasty, clean label and convenient comfort food to the frozen aisle, reimagining fast food favourites with simple ingredients and no preservatives. New products include the Croissant Sandwich, made with hand-laminated sheets of fresh dough with butter, melted cheese, fresh cracked whole egg and 100% natural pork. The Buttermilk Biscuit Sandwich aims to upgrade the classic breakfast sandwich with cheese, cracked whole egg and pork sausage. Meanwhile, pancakes are paired with maple syrup, pork sausage and fresh egg to create the Pancake Sandwich. Finally, the English Muffin Sandwich combines a toasted English muffin with cherrywood-smoked Canadian bacon, melted cheese and a whole egg. Ayeshah Abuelhiga, founder and CEO at Mason Dixie Foods, explained that while waffles, biscuits and croissants are made with a handful of ingredients in home kitchens, labels on these products in the frozen aisle are a “sea of long ingredient panels, artificial ingredients, unnecessary oils and ultra-processed options like powdered eggs”. She commented: “The growth of Mason Dixie Foods over the past year is a strong testament to consumer and retailer excitement around clean comfort food”. Mason Dixie was established in 2014 and scaled up from a small pop-up restaurant to a multi-million dollar nationally distributed brand. Abuelhiga added: “Our new breakfast sandwiches pay homage to our DC restaurant roots, where we handmade everything and only used fresh ingredients.” The range is available now nationwide at all Whole Foods Markets with a suggested MSRP of $4.49.

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