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Primal Kitchen is entering the air fryer market with the launch of its new Air Fryer Spray Oil, designed to enhance the cooking experience while avoiding the pitfalls associated with traditional cooking sprays.

The product aims to address concerns about residue build-up and off-flavours that can occur when using incompatible oils in air fryers.

The new spray oil combines avocado oil with neutral-tasting coconut MCT oil, seasoned with garlic, black pepper and onion extracts.

This formulation is intended to provide a bold flavour boost without the use of chemical propellants or silicone, aligning with the growing consumer demand for cleaner ingredient lists in food products.

The rise of air fryers is carving out a new space in the food market, prompting companies to innovate and adapt to growing demand. FoodBev’s Rafaela Sousa explores how air fryers are reshaping culinary habits and influencing consumer choices. Find out more here.

Primal Kitchen's Air Fryer Spray Oil is marketed as an easy-to-use solution for home cooks looking to simplify meal preparation. The product is available for $8.99 on the Primal Kitchen website and is set to hit Whole Foods stores this autumn.

As air frying continues to gain traction among consumers for its perceived health benefits and convenience, manufacturers are increasingly focusing on complementary products that enhance the cooking process.

As the demand for air fryers continues to rise, the introduction of specialised products like Primal Kitchen's Air Fryer Spray Oil may signal a shift in cooking habits, encouraging manufacturers to explore additional innovations in the space.

Air fryer innovations

Primal Kitchen is just one company evolving its product portfolio to meet the growing demand for air fryer-specific products.

Innovations from other companies include Bertolli's olive oil spray, specifically designed for air fryers to offer healthier cooking options at home. Bertolli's new product, Olive Oil for Air Fryers, comes in a non-aerosol spray can, allowing for precise dosage control without using propellants.

This week, UK-based Strong Roots, known for its plant-based frozen foods, announced the nationwide launch of its new ‘Air Bites’ range, specifically designed for air frying.

Available from next week, the Air Bites come in three varieties: Crispy Spinach & Carrot, Crispy Pea & Lemon, and Crispy Veg, with a retail price of £2.95 per pack. These products are positioned as versatile snacks, suitable for anything from quick lunches to party platters.

Meanwhile, McCain Foods introduced a new product line designed for air fryers, beginning with two launches: Deep Ridge Crinkle Fries and French Fries. These products cook in less than eight minutes and promise ‘maximum crispiness.’

Additionally, Perdue released new Air Fryer Ready Crispy Wings in Roasted, Hot N’ Spicy and Lemon Pepper varieties. These 'at-home wings' are specifically formulated for air frying and are made from chicken raised without antibiotics, hormones or steroids, fed an all-vegetarian diet and raised cage-free.

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