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FoodBev Media
22 November 2007
WheyUP launches US campaign
WheyUP has launched a nationwide US campaign in a distribution deal with retail giant GNC. WheyUP, the Original Protein Drink with Energy, is the first product of its kind that combines a protein drink with an energy drink.
WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar free, non-carbonated beverage. It's being sold in ready-to-drink, resealable 16oz plastic bottles, having previously been sold in 16oz cans in the test market.
WheyUP has also introduced a new flavour, tropical citrus, which complements the company’s wild berry flavour. Both flavours will make their debut in the new plastic bottles, and two more flavours are planned for later this year.