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- Nurishment expands protein drink range with Coffee Caramel flavour
Nurishment has expanded its range of nutritionally enriched milk drinks with the launch of a new Coffee Caramel flavour. The new drink combines coffee and caramel flavours with 20g of protein and 13 essential vitamins and minerals, targeting consumers seeking convenient nutrition alongside an energy boost. Available in a ready-to-drink format, Nurishment Coffee Caramel is positioned as an on-the-go option for busy professionals, students, gym-goers and other active consumers. The launch comes amid continued growth in the UK ready-to-drink (RTD) coffee category, which is valued at more than £410 million in 2026 and is forecast to grow at a compound annual growth rate of 7.3% through to 2030, according to Mordor Intelligence. Nurishment aims to tap into the overlap between demand for RTD coffee and the growing popularity of high-protein beverages, with the new flavour offering consumers coffee-inspired taste alongside protein and micronutrient content. Coffee Caramel joins Nurishment’s existing portfolio of Strawberry, Vanilla, Chocolate and Banana flavours, as well as the Blueberry Swirl and Hazelnut Swirl fusion variants. Kimberley Lue Lim, head of marketing at Grace Foods UK, which owns the Nurishment brand, said: “Coffee continues to be one of the most interesting flavour trends in the drinks sector, but consumers are increasingly looking for products that deliver more than just great taste." She added: “I am really pleased that we are partnering with Tesco and Home Bargains to get Nurishment Coffee Caramel into the hands of consumers who are looking for the perfect coffee, protein drink combination.” Nurishment Coffee Caramel launched in Tesco with a recommended retail price of £1.65. It is also available through Farm Foods, Dhamecha Cash & Carry, Lioncroft and convenience stores nationwide.
- ADM expands Kenya partnership to reach 17,500 smallholder farmers
ADM has expanded its partnership with Concern Worldwide US to support 17,500 smallholder farmers in Kenya through the latest phase of its Lifesaving Education and Assistance to Farmers (LEAF) programme. Now in its seventh year, the ADM Cares-supported initiative is working with farmers in Tana River County to improve agricultural productivity, climate resilience and access to commercial markets. The programme is expected to indirectly benefit more than 100,000 people. The partnership between ADM and Concern began in 2019, with LEAF combining technical training, access to agricultural inputs and market connections to help smallholder farmers develop more sustainable and independent businesses. According to ADM, farmers participating in the programme have collectively produced more than 2,000 tonnes of crops to date. They have also demonstrated greater resilience than the county average to droughts, flooding and pest outbreaks. The programme has also contributed to improvements in community nutrition, with malnutrition rates in LEAF-supported communities falling to 7.3%, compared with a county average of 11.5%. The latest phase, LEAF IV, aims to improve both the quantity and quality of crop production while strengthening connections between farmers and commercial and export markets. Since January 2026, the programme has added 2,000 farmers and provided training covering climate-smart agriculture, soil and water conservation, pest management and value chain development. More than 1,000 farmers have received certified seeds to support crop diversification, while irrigation equipment has been supplied to more than 450 farmers across approximately 330 acres of farmland. LEAF IV is also supporting agricultural diversification and additional sources of income. The programme has established or strengthened 18 fruit tree nurseries, promoting agroforestry alongside crop production. It has also introduced beekeeping through 14 apiaries, providing farmers with an additional income stream through direct sales. More than 50 agricultural extension officers have received training as part of efforts to strengthen local farming support networks and provide farmers with ongoing technical assistance. Erdal Kurban, president, Africa & Middle East at ADM, said: “Farmers are at the heart of everything we do at ADM, and resilient farming communities are essential to resilient food systems." He added that the partnership was helping farmers who had previously relied on programme support to establish and operate agricultural businesses independently. Alongside its agricultural activities, LEAF IV is addressing food and nutrition security within participating communities. Since January, community health promoters supported by the programme have screened more than 5,100 children for malnutrition and provided families with nutrition education and health guidance across the three project areas in Tana River County. Katie Waller, director of strategic partnerships at Concern Worldwide US, said: “With ADM’s sustained support, we are helping farmers access the knowledge, resources and opportunities they need to improve productivity, strengthen resilience and create lasting change." ADM said LEAF IV is intended to demonstrate a sustainable, private-sector-led approach to agricultural development, with the long-term objective of enabling more farmers to operate self-sufficient businesses while strengthening local food systems.
- Müller and Myprotein launch 20g high-protein yogurt range
Müller UK & Ireland and Myprotein have expanded their partnership with the launch of a new range of single-serve high-protein yogurts. Available in Vanilla, Strawberry and Blueberry, each 210g pot contains 20g of protein, combining Müller’s dairy expertise with Myprotein’s performance nutrition positioning. The smooth and creamy yogurts have been developed to meet growing consumer demand for convenient, protein-rich products that balance nutritional credentials with taste. The launch comes as protein continues to drive growth within the chilled yoghurt, puddings and desserts (CYPD) category. According to Circana data for the year ending 5 September 2026, the protein segment is growing at 2.5 times the rate of the total category year on year. The Müller x Myprotein Protein Yogurts are available at major retailers across the UK, with a recommended retail price of £1.50 per 210g pot. Richard Williams, chief executive of Müller Yogurt & Desserts, said: “Protein continues to play an increasingly important role in consumers' everyday food choices, with shoppers looking for convenient products which deliver on both nutrition and taste. “By bringing together Müller's dairy expertise and Myprotein's performance nutrition credentials, we've expanded our partnership and created a range which makes it easier than ever for consumers to enjoy a tasty, high-protein snack wherever and whenever they need it.”
- Homewrecker Pimento Cheese expands range with new jalapeño flavour
UK-based Homewrecker Pimento Cheese has expanded its range with the launch of a new jalapeño variant. The new product combines freshly grated cheddar, cream cheese and piquanté peppers with jalapeño and the brand's signature spice blend, offering a spicier alternative to its original pimento cheese. The launch marks the latest development for the brand, founded by Savannah, Georgia, native Jane Davis, who began making pimento cheese after moving to the UK and struggling to find the Southern American staple. Davis first introduced her homemade recipe to a local pub in Leamington Spa, where it was added to the burger menu. The product has since developed into a retail brand, with listings at Ocado, Selfridges and independent food retailers. Jane Davis, founder of Homewrecker Pimento Cheese, said: "When I first moved to the UK from Savannah, I was shocked that pimento cheese wasn’t a thing, especially since this island loves cheese. I was so homesick for it that I started making my own, and nine years later we’ve gone from a tub in my kitchen to the shelves of Ocado." "Launching jalapeño [flavour] feels like the perfect next chapter. It’s got all the creamy, cheesy goodness of our Original, but with a little kick." Designed for use as a spread, topping or dip, the new jalapeño variant can be served with crackers, sandwiches and toasties or heated for use in pasta dishes and other meals. Homewrecker Pimento Cheese Jalapeño is available in a 200g tub, priced at £6, through Ocado and selected stockists, including Aubrey Allen and Panzer's Deli.
- Lactalis Canada opens new R&D Centre in Ingleside, Ontario
Lactalis Canada has officially opened a new Research & Development (R&D) Centre in Ingleside, Ontario, as the dairy company looks to strengthen its product and process innovation capabilities. Located alongside Lactalis Canada’s cheese processing plant in Ingleside, the new facility features pilot-scale equipment and dedicated testing and evaluation areas. The centre will support the development and refinement of cheese products and manufacturing technologies, with the aim of accelerating the path from concept to commercialisation. The R&D centre is expected to become a global Lactalis Group centre of expertise for cheddar cheese. According to Lactalis Canada, its capabilities will support innovation beyond the Ingleside site, with developments extending across the company’s wider manufacturing and R&D network. Sandra Senez, vice president of research & development, North America, said locating R&D capabilities closer to industrial manufacturing would allow teams to develop, test and refine products and technologies more efficiently. The facility was officially inaugurated on 20 October 2026 during a ribbon-cutting ceremony and facility tour attended by Lactalis Canada executives, government representatives and industry stakeholders. The new centre forms part of Lactalis Canada’s broader investment in its Canadian operations. Since 2018, the company said it has completed four strategic acquisitions and invested more than C$900 million (approx USD $642.26 million) in manufacturing, distribution and transformation initiatives across the country. Mark Taylor, president and CEO of Lactalis Canada, said the R&D centre represents another investment in the country’s dairy and food manufacturing sectors. The facility also builds on Lactalis Canada’s existing presence in Eastern Ontario and its expertise in cheese production. Lactalis Canada is part of France-based Lactalis Group and operates more than 30 sites across Canada, including 19 manufacturing facilities. The company employs more than 4,500 people and produces products across its portfolio of dairy brands. The new Ingleside facility is intended to bring R&D and manufacturing teams closer together, enabling Lactalis Canada to trial products and processes at pilot scale before moving them towards commercial production.
- Abbott to spin off Nutrition business by the end of 2027
Abbott has announced plans to separate its Nutrition business into an independent, publicly traded company by the end of next year. The Nutrition company will have approximately $8.5 billion in annual sales, with around 16,000 employees and 14 manufacturing sites around the globe. Its portfolio covers various specialised nutrition categories including infant, pediatric, medical and adult nutrition, with brands such as Similac, Ensure, PediaSure and Glucerna. Abbott said the separation will allow the Nutrition business to focus its resources ‘more strategically’ across innovation, commercial activities and long-term value creation and performance initiatives. It will also enable Abbott to continue focusing on its core, higher-growth healthcare portfolio, with sales of approximately $42 billion and a range of solutions that includes wearable medical devices, diagnostics and pharmaceutical innovations. The news comes as Abbott reduces its 2027 sales growth forecast, now expecting 6%, down from its previously forecasted 6.5%-7%. The company’s Nutrition business has faced significant supply chain and legal challenges in recent years, including over 1,000 lawsuits alleging that the company’s cow’s milk-based preterm infant formulas contributed to serious illness in babies. One such case saw Abbott recently agree on a settlement worth $670 million, covering a 2024 verdict in a brain damage case linking its preterm formula to necrotising enterocolitis – a severe intestinal disease primarily affecting premature infants. The company said the agreements are a compromise of disputed claims and do not constitute an admission of liability. However, the company saw its Worldwide Nutrition sales increase by 5.1% on a reported basis in the third quarter of 2026, driven by sales growth of nearly 9% in Worldwide Pediatric. Abbott said broad-based growth across the portfolio has fuelled sales increases in the third quarter. The Nutrition business has continued to innovate this year with ten new launches during the first half of 2026, including a new higher-protein Ensure shake and a ready-to-feed liquid infant formula with whole milk under the Similac brand. “As we continue to shape Abbott for the future, this separation will benefit both companies, setting each one up for maximum success in its respective market,” said Robert B Ford, chairman and CEO of Abbott. The company noted each business’ different investment identities and requirements, growth profiles, and innovation cycles. It aims to better align capital allocation strategies with the two businesses’ distinct operating models. The separation will be carried out through a tax-free distribution to Abbott shareholders. Upon completion, Abbott shareholders will own shares in both Abbott and the newly carved out Nutrition company. Daniel Salvadori, executive vice president and group president, Established Pharmaceuticals and Nutritional Products, will become chief executive officer of the new Nutrition company. Abbott said the transaction, subject to regulatory approvals, will not impact its guidance for 2026 or for 2027, the latter of which it will provide in January.
- Keurig faces jury trial in long-running coffee pod antitrust case
Keurig is set to face a jury trial over allegations of anticompetitive practices and false advertising, following a US federal court ruling in a legal dispute brought by Rogers Family Coffee Co more than a decade ago. In a ruling issued on Friday, 18 September and subsequently unsealed, US District Judge Vernon S Broderick of the Southern District of New York denied Keurig's request to dismiss several key claims before trial. The decision allows Rogers, which owns San Francisco Bay Coffee, to pursue allegations that Keurig used its market position to restrict competition in the single-serve coffee market. The case, which dates back to 2014, centres on claims that Keurig entered into restrictive agreements with coffee roasters, suppliers and distributors that prevented them from working with competing coffee pod manufacturers. Rogers alleges that these practices helped Keurig maintain its dominant position in the market, limited consumer choice and kept prices artificially high. According to the company, Keurig held a market share exceeding 85% during the period in question. Economists cited in the release estimated approximately $390 million in antitrust damages, before potential trebling, alongside around $109 million in disgorgement relating to false advertising claims through mid-2025. The court found sufficient disputed evidence for a jury to consider whether Keurig's agreements with industry partners restricted competition and contributed to its alleged monopoly power. The ruling also allows claims concerning the alleged tying of Keurig coffee brewers to its own coffee pods to proceed to trial. Separately, the court found that certain statements made by Keurig about the safety, performance and compatibility of competing coffee pods were literally false. These included claims suggesting that third-party pods could damage Keurig 2.0 brewers or pose safety risks. However, the court also dismissed several aspects of the case, including claims relating to Keurig's retail agreements, the redesign of its 2.0 brewer and earlier patent litigation. In a statement to FoodBev Media, a Keurig spokesperson said: "We're pleased with the overall decision as the court’s ruling both validates several important portions of our defense and dismisses many of the plaintiffs’ theories, including all antitrust claims based on the 2.0 brewer and Keurig’s agreements with its retail partners". "We have maintained throughout this process that consumers had a wide variety of choices for making coffee at home, both within the Keurig system and beyond. We continue to vigorously defend our position as this matter proceeds.” Commenting on the ruling, Lisa Smoot, Rogers' CEO, said: "This is a huge win for us. Our family company has been pursuing justice for over a decade. We remain committed to seeing this through to a just decision". The company originally filed its lawsuit in California in 2014, before the case became part of consolidated proceedings in New York. In a separate ruling in July 2025, the court sanctioned Keurig over failures to preserve evidence and delays in producing transactional data. Following the latest decision, Rogers has requested that the case be returned to California for trial. The ruling does not constitute a final finding that Keurig violated antitrust law, with the remaining disputed claims still to be determined at trial.
- First Specialised Nutrition World Congress to take place in March 2027
The first ever Specialised Nutrition World Congress is to be held on 17-18 March 2027 in Amsterdam, the Netherlands. Initial speakers have been announced, including a keynote address by Nestle’s Nutrition Global Category Head Laurent Alsteens alongside speakers from Abbott, China Nutrition & Health Food Association, FrieslandCampina, Kate Farms and Sabinsa. Among other contributions are market insights from Circana, allergy initiatives from the Natasha Allergy Research Foundation, and innovations from Evanium, Flow Health Science and Jenerise. The Congress aims to define and strengthen the potential for the evolving category of specialised nutrition. With a focus on foods with scientifically backed benefits for specific health purposes, the Congress has adopted the theme of ‘Food for Health’. Its many segments encompass key life stages from early nutrition to motherhood and longevity as well as active nutrition, weight management, medical nutrition and mobility. Programme sessions will cover the global market outlook, public perceptions, key life stages, market segments, latest research and latest innovations. There will also be a tour of FrieslandCampina’s Research and Innovation Centre. The event is being organised by FoodBev Media in partnership with the International Special Dietary Foods Federation (ISDI). “It is only recently that we have come to realise that the right food can improve many aspects of our health and our quality of life, as well as protecting us and avoiding the need for more medicine,” commented Francesca Hall, managing director of FoodBev Media. “This event is designed to share the latest science and market insights, helping companies develop best practice and achieve greater market success.” “This event will showcase the importance and benefits of all types of specialised nutrition, emphasising how innovation in the sector is solving people’s complex nutritional needs,“ added Jean-Christophe Kremer, ISDI secretary general. “It is a unique opportunity to tie together diverse market segments and unite industry peers from across the world in a single forum of discussion and debate”. Full programme and booking details are available at www.foodbevevents.com/event/specialised-nutrition-world-congress-2027 and super saver discounts are available until 30 October.
- The Tofoo Co breaks ground on new factory in North Yorkshire, UK
UK tofu brand The Tofoo Co has broken ground on a new production facility in Yorkshire, set to double its production capacity and support the company’s growth plans. The new plant, located in North Yorkshire’s Malton Enterprise Park, will provide twice the capacity and 3.5 times the productive space as the brand’s current facilities, providing a platform for the brand to reach production of over 10,000 tonnes of tofu by 2033. The Tofoo Co noted growing demand for natural sources of protein, including tofu, as shoppers seek versatile, protein-rich ingredients and become more conscious of artificial ingredients. The expansion is designed to address these needs, with the brand’s growth pipeline recently seeing the launch of new products in both the French and German markets. The Tofoo Co said it sees ‘substantial’ growth opportunities in these countries. Once operational, the new site is designed to support sales of £73 million. Supporting the brand’s ongoing growth ambitions, the new site will include a dedicated space for a Tofoo Co development kitchen and a pilot plant to support new product development, trials and customer experiences, while 25% of the facility’s non-allocated space will be retained to accommodate future products and evolving business needs. The company said sustainability has been a central consideration in the design of the site, which will be equipped to support resource efficiency and reduce environmental impact through measures such as reduced wastewater, on-site solar generation, electric vehicle charging infrastructure and heat recovery systems. David Knibbs, CEO of The Tofoo Co, said: “We’ve built a strong position in the UK tofu market, and we see significant opportunities ahead as more consumers discover tofu as a natural, versatile source of protein”. “This investment is about creating the foundations for our next chapter and ensuring we have the capacity, capability and flexibility to meet growing demand from both the UK and Europe.”
- All Things expands cottage cheese range with new dips
British dairy brand All Things has expanded its cottage cheese portfolio with the launch of its first Cottage Cheese Dips, introducing the ingredient in a new snacking format. The range launches with Sour Cream & Chive Cottage Cheese Dip, combining cottage cheese with the familiar flavour profile of sour cream and chive. The 150g product is designed for dipping, spreading and snacking, moving cottage cheese beyond its traditional tub format. Sour Cream & Chive Cottage Cheese Dip launched in Tesco and Ocado during the week commencing 19 October, with an RRP of £1.95 for 150g. The launch comes as cottage cheese has gained popularity among consumers, driven in part by social media and interest in high-protein recipes and versatile foods. All Things said the new dip aims to build on this momentum by bringing cottage cheese into flavour-led snacking occasions. A second flavour, Dill & Pickle, will initially be introduced to the brand's creator network ahead of its wider retail launch. The flavour will be available exclusively through Ocado later this month, also at an RRP of £1.95 for 150g. The launch taps into growing consumer interest in pickle flavours, with dill and pickle increasingly appearing across snacks, sauces, sandwiches, burgers and dips. Both variants are made in Britain and will feature high protein, live cultures and British claims prominently on pack. The products are also minimally processed, with the brand highlighting their ingredient lists. The Cottage Cheese Dips follow the recent launch of All Things Smooth Cottage Cheese, which was developed to offer consumers a more versatile format. Toby Hopkinson, CEO and co-founder of All Things, said: “Seeing how creative people have been with our Natural Cottage Cheese has really shaped our NPD strategy for the second half of this year." Hopkinson added that dips were a “natural next step” following the launch of Smooth, while Sour Cream & Chive was selected for its familiarity and Dill & Pickle provided an opportunity for a more social-first launch. “It’s all part of taking cottage cheese into new formats and occasions, and there’s plenty more to come,” he said. All Things was founded by chef Thomas Straker and entrepreneur Toby Hopkinson. Its portfolio currently spans butter and cottage cheese, with the company continuing to develop new dairy categories and formats.
- What today's 'self-health' economy means for F&B manufacturers
Jason DaPonte As consumers become increasingly overwhelmed by the demands of managing their health, wellness is shifting away from constant optimisation towards products and choices that fit more naturally into everyday life. Jason DaPonte, managing director at Magnetic, explores what this means for food and beverage brands and their approach to innovation. It’s never been easier to take control of your health. In just a few clicks, you can ask AI about your symptoms, track your sleep score, order personalised supplements or monitor almost every aspect of your wellbeing. On the surface, that should be a good thing. For years, we’ve encouraged people to take more responsibility for their health rather than rely solely on healthcare systems designed to treat illness after it appears. Yet despite having almost unlimited access to information, products and tools, people are feeling increasingly exhausted by the pursuit of wellness. Managing your health now comes with a growing list of decisions, responsibilities and things to think about. Don’t say it too loud, but it’s quickly become another form of work. Faced with an avalanche of available data, people are asked to evaluate ingredients, interpret biomarkers, decide which expert to trust and work out whether the latest health trend is worth paying attention to, all while juggling work, family and everyday life. Even something as simple as eating has become an exercise in optimisation. Consumers are bombarded with advice about how much protein, fibre or specific nutrients they should be getting, and brands are responding with a multitude of products designed to help them meet these targets. The rise of this self-health economy has quietly shifted the responsibility away from institutions and onto individuals. That might sound empowering, but for many people it feels exhausting. Confusing optimisation for wellbeing The global wellness industry reached $6.8 trillion in 2024 and is projected to grow to $10 trillion by 2029. From supplement brands promising to improve cognitive performance to wearable tech designed to track metrics such as sleep and performance, there’s no shortage of ways that people can seemingly improve their ‘wellness’. However, many solutions marketed today continue to place the burden of action on the individual. Consumers are expected to absorb vast amounts of information and turn it into meaningful behavioural change. Instead, many are left navigating an endless stream of data, social media advice, trends and product claims, from how much protein they need each day to whether they should be choosing products with added probiotics. This can leave them feeling more drained than when they first started. Most people already know the basics of good health – sleep, eating well and staying active. The challenge isn’t necessarily a lack of awareness, but finding the time and energy to consistently act on this knowledge. And this influx of extra information, far from being helpful, just adds to the mental overload. This is where much of the wellness industry gets it wrong. This shift presents a different opportunity for food and beverage brands. Consumers are increasingly looking for products that support their health without asking them to take on another task or routine. Take longevity. The wellness industry often focuses on extending lifespan, but Magnetic’s consumer research found that 78% would rather prioritise prolonging their independence than simply living longer. They don’t want to spend another decade tracking biomarkers or following complicated protocols. They want the energy and the physical capability to enjoy their lives. We’re already seeing this shift reshape health technology. People have embraced wearable tech, but the most interesting developments are coming from brands that do more than collect data. Oura’s AI Advisor, for example, translates biometric information into personalised coaching rather than simply presenting another stream of numbers. Similarly, wearables such as Levels, Nutrisense and Signos combine glucose monitoring with tailored dietary advice. More recently, Garmin has launched its newest wearable, CIRQA. Rivalling Whoop, this tracker is designed to be worn day and night and offers insights on your workouts and sleep, giving recommendations and offering personalised sleep coaching. Information only becomes valuable when it reduces effort. When it creates more work, it risks becoming another source of stress. Most people don’t need another dashboard that tells them they’ve slept badly last night (most of us can tell that without a fancy gadget). They need help sleeping better tonight; they need help losing weight – they need to turn data into behaviour change. The future of wellness should feel effortless This creates an important challenge for brands and manufacturers. It could mean reconsidering how innovation is framed. If consumers have to understand another claim or change their behaviour, the product just adds to the very cognitive load wellness is supposed to reduce. The opportunity is to make those benefits feel useful and relevant without asking consumers to think harder about what they are buying. We’re already seeing signs of it. People may never buy a product because it promises cellular repair, but they might choose an afternoon drink with added nootropics designed to help them focus, or a prebiotic soda that quietly supports gut health. In both cases, the long-term health outcome is delivered without demanding another routine or item added to the to-do list. This idea of 'stealth longevity' reflects how people actually live. Most people don’t want to become biohackers, nor do they have the time. They’re simply looking for healthier choices that fit seamlessly into everyday life. Behind this sits a bigger question for the food and beverage industry. If we know people are overwhelmed, what responsibility do brands have? For years, the wellness sector has been built around continuous optimisation. There’s always another supplement to try or another metric to track. Yet the foundations of health haven’t changed. The industry instead has to design systems, products and experiences that make healthier behaviours easier to maintain. The next phase of wellness shouldn’t be measured by how much information it gives people, but by how much effort it removes from their lives. Because the future of health will belong to those that who make wellbeing feel effortless.
- Aldi launches sustainable British beef farming initiative with ABP
Aldi has launched a new initiative with meat processor ABP to support British beef farmers in adopting more sustainable farming practices. The ‘Grounded in Goodness’ programme will bring together around 1,000 beef farmers across England, Scotland and Wales. Participating farmers will commit to a range of on-farm actions focused on soil health, biodiversity and animal welfare. In return, farmers will receive premium payments on top of standard market prices, as well as access to specialist agronomic advice and peer learning networks. The initiative will begin recruiting farmers this month, with the first cohort expected to be fully onboarded by spring 2027. A small group of Horizon Farmers, described by Aldi as pioneers in progressive farming, will help pilot new approaches under the scheme. They will work with Aldi and ABP to test practices and share learnings with the wider farming network. Aldi said the initiative has been designed to provide farmers with practical support and financial certainty as they face rising input costs, climate pressures and changes to agricultural subsidy systems. Julie Ashfield, chief commercial officer at Aldi UK, said: “Grounded in Goodness is designed to provide practical support and financial certainty that helps farmers invest in their businesses for the long term.” She added that the programme had been developed in collaboration with ABP and farmers to recognise existing practices while providing a framework for farmers seeking to further improve sustainability. “By investing in the farmers who supply us, we're helping to build a stronger, more resilient British beef supply chain that is fit for the future,” Ashfield said. The National Farmers’ Union (NFU) welcomed the initiative, highlighting the role retailers can play in supporting British agriculture and encouraging sustainable farming practices. NFU president Tom Bradshaw said: “By recognising and rewarding the environmentally beneficial actions that are already being delivered on our farms, this scheme provides a strong incentive for further sustainable farming practices, while supporting profitable beef production.” Clare Wise, NFU livestock board chair, added that the scheme could help provide farmers with the confidence needed to invest in their businesses and support growth in the domestic beef sector. Aldi said ‘Grounded in Goodness’ forms part of its wider sustainability strategy and represents a long-term investment in the resilience of British beef production. The programme will focus on practical measures across three key areas – soil health, biodiversity and animal welfare – with participating farmers able to access technical expertise alongside financial incentives. The retailer said the involvement of Horizon Farmers would help ensure that the approaches tested through the programme are practical and deliverable at farm level, while enabling lessons to be shared across the wider network.












