Keurig Dr Pepper (KDP) has acquired full ownership of Dyla Brands, a player in the powdered drink mix and liquid water enhancer market. This acquisition follows KDP's minority stake in Dyla, which it has held since 2017, and underscores the growing consumer demand for innovative hydration solutions. Recent data from KDP's 2025 State of Beverage report indicates a notable shift in consumer preferences, with 59% of Americans expressing interest in new flavours and 60% keen on trying flavoured water enriched with antioxidants and vitamins. This trend aligns with Dyla’s product portfolio, which includes the leading natural water enhancer brand, STUR, known for its absence of artificial flavours and sweeteners. Nate Champagne, vice president and general manager of juice, snacks and mixes at KDP, said: “This acquisition provides KDP with a turn-key platform to immediately capitalise on the growing demand for functional, trend-forward and on-the-go beverage enhancers and drink mixes – leveraging Dyla-owned brands, KDP’s existing portfolio and licensed third-party brands”. The integration of Dyla's brands with KDP's existing line-up, including licensed products from well-known trademarks such as Crush and Snapple, positions the company to better serve a market increasingly focused on health and wellness. Dyla Brands reportedly sells over 1.5 billion servings of drink mixes annually, and its partnerships with major brands like Dole and Ocean Spray will continue under KDP's ownership. This acquisition not only complements KDP’s existing Ghost functional powders but also broadens its capabilities in delivering customisable hydration options to consumers.

Nestlé has launched a strategic review of its vitamins, minerals and supplements segment, which may lead to the divestment of several underperforming brands, including Nature’s Bounty and Puritan’s Pride. This news, first reported by Bloomberg , comes as the Swiss food giant reported better-than-expected organic sales growth for the first half of 2025, indicating a proactive approach to enhance profitability within its portfolio. The review reflects Nestlé's commitment to addressing challenges in its vitamins business, which has faced increasing competition and shifting consumer preferences. CEO Laurent Freixe noted that the company is focusing on optimising its offerings by potentially shedding mainstream and value brands that do not meet performance expectations. This move is part of Freixe's efforts to refocus the company on its core divisions, including pet care, coffee and nutrition. The review reflects Nestlé's commitment to addressing challenges in its vitamins business, which has faced increasing competition and shifting consumer preferences. Freixe noted that the company is focusing on optimising its offerings by potentially shedding mainstream and value brands that do not meet performance expectations. In conjunction with the announcement of the review, Nestlé reported a 2.9% increase in organic sales for the first half of the year, slightly above analysts' average forecast of 2.8%. However, total reported sales decreased by 1.8% to 44.2 billion Swiss francs ($55.8 billion), falling short of expectations due to a significant negative impact from foreign exchange fluctuations. Despite these challenges, Nestlé maintained its financial outlook for 2025, forecasting improved organic sales growth and an underlying trading operating profit margin at or above 16%. The company’s recent price increases, averaging 2.7%, were higher than analyst estimates, suggesting that Nestlé is effectively managing pricing strategies to offset volume pressures. Freixe has stated that the strategic review could result in the sale of brands acquired during the tenure of former CEO Mark Schneider, who had expanded into new product categories including health supplements. Some analysts have noted that this review should have started earlier, as the brands could be valued at a few hundred million dollars. Additionally, Nestlé's performance has been impacted by weak consumer demand and rising raw material costs. The group has raised prices to counter falling sales volumes, with real internal growth (sales volume growth) reported at -0.4% as consumers reacted negatively to higher prices.

Modern Baker, an innovative UK-based start-up focused on redefining ultra-processed foods (UPFs), has successfully raised £2.5 million in Series A funding led by impact investor network Adjuvo. This funding will support the company’s mission to transform the narrative surrounding ultra-processed foods by enhancing their nutrient density while maintaining taste and convenience. Modern Baker is known for its flagship product, Superloaf, which has been recognised as “the world’s first healthy ultra-processed food”. Developed in collaboration with Hovis, Superloaf is now available in major UK retailers such as M&S, Sainsbury’s and Ocado. The product is designed to provide significant health benefits, including improved blood glucose levels and gut health, thereby demonstrating the potential for UPFs to contribute positively to public health. Co-founder Melissa Sharp highlighted the company’s focus on addressing “nutrient poverty” rather than opposing food processing. “This is about fixing UPFs, not fighting them,” she said, highlighting a paradigm shift in how the food industry can approach health challenges. The company aims to leverage its technology to upgrade existing food products, thereby promoting healthier options within the current market framework. Leo Campbell, another co-founder, noted that Adjuvo’s investment not only provides capital but also access to a strategic network across retail and consumer tech sectors. “The idea of a ‘healthy UPF’ may sound audacious, but it's a credible solution to the trillion-pound cost of poor diet,” he remarked, underscoring the broader implications for public health and the UK’s position as a hub for health innovation. Adjuvo CEO Mark Foster-Brown praised Modern Baker for its innovative approach, stating: “Modern Baker exemplifies the kind of purposeful, IP-rich innovation we back”. He noted the importance of addressing global health challenges through technological advancements in food. Modern Baker operates with a capital-light, SaaS-style model, enabling food manufacturers to enhance their product offerings without extensive investment. This approach allows the company to remain agile while partnering with established brands to facilitate a shift toward healthier food options. Hovis is the first licensee, with plans to expand into other categories such as biscuits, breakfast cereals and ready meals. As the UK government seeks progressive solutions to improve population health, Modern Baker’s focus on nutrient density presents a scalable opportunity for reforming the food system. “This is bigger than one product or company,” Campbell added, emphasising the potential for significant impact on public health and economic growth. With the new funding, Modern Baker aims to accelerate its commercial rollout and strengthen the scientific foundation of its offerings. The company is poised to play a pivotal role in reshaping the narrative around ultra-processed foods, positioning itself as a leader in the food-as-medicine movement within the existing food landscape.

Swedish oat milk company Oatly has revealed it is conducting a strategic review of its Greater China business amid a broader evaluation of its operations in Asia. The announcement was made as part of Oatly’s financial results statement for the second quarter of 2025, shared yesterday (23 July). A range of options will be considered as part of this, including a potential carve-out of the Greater China segment. Oatly said there is no definitive timetable for completing the strategic review, which aims to 'accelerate growth and maximise the value of the business'. In Q2 2025, Greater China revenue decreased by $1.9 million (6.4%) compared to the prior year period, with the decline primarily driven by a reduction in sales across the foodservice channel. Approximately 62% of Greater China revenue was from the foodservice channel for the second quarter of 2025 compared to 70% in the prior year period. The review of the Greater China business comes amid a broader, previously initiated evaluation of Oatly’s Asian supply chain. In December 2024, the company announced the closure of its facility in Senoko, Singapore , as part of an ‘asset-light’ strategy that aims to improve cost structure. 59 employees were impacted by the closure of the $30 million site, established in 2021 in partnership with local F&B producer Yeo Hiap Seng (Yeo’s). In its fourth quarter results for 2024, the company also announced the discontinuation of construction of what would have been its second manufacturing facility in China. Currently, the group's China operations are based out of one facility in the country's Anhui province, opened in 2021 shortly after the Singapore site was established. According to Oatly, the China factory can produce up to 150 million litres of oat-based products annually at full capacity. The oat milk giant, which reported revenue of $208.4 million in Q2, refined its 2025 outlook to reflect a ‘softer than expected’ macro-environment in Greater China, as well as reduced expectations in the North America segment. Revenue growth is now expected to be in the range of approximately flat to 1%, compared to the prior expectation of 2-4%. Oatly's CEO, Jean-Cristophe Flatin,  commented: “In the first half of the year, we made good progress on our 2025 priorities”. “We continue to drive cost efficiencies in our supply chain and overhead structure, and our disciplined execution of our growth playbook has seen success in our Europe and International segment, where we are seeing top line momentum. All of these steps are aimed toward our goal of consistently improved profitability.”

In time for summer, General Mills' brand Progresso has introduced a new line of BBQ-inspired soups aimed at transforming traditional cookout flavours into convenient, ready-to-eat meals. The Progresso Pitmaster collection features five varieties, each boasting 14g of protein or more per can, catering to consumers seeking hearty and flavourful options without the need for outdoor cooking. The new offerings are designed to appeal to a growing segment of consumers who desire the robust tastes associated with backyard barbecues but prefer the simplicity of a quick meal solution. Each soup combines quality meats and roasted vegetables, delivering a satisfying taste experience in just five minutes. This innovation reflects a broader trend in the food and beverage industry, where convenience and flavour are increasingly prioritised. María Carolina Comings, business unit director at General Mills, highlighted the company's commitment to diversifying its product line-up. "We’ve been focused for some time now on shaking up the soup aisle to deliver new and different choices to appeal to more people," she said. Progresso Pitmaster soups aim to encapsulate the essence of summer grilling, making it accessible for those without outdoor cooking facilities. The line-up includes: BBQ-Style: Grilled Chicken & Fire Roasted Corn – Featuring 20g of protein, this soup combines tender chicken with sweet, fire-roasted corn. Hearty Smokehouse-Style: Steak & Potatoes with Roasted Vegetables – A savoury option with 16g of protein, blending steak, potatoes and roasted veggies in a smoky broth. Sausage & Beer Cheese with Potatoes – A creamy soup that incorporates hearty sausage and bold beer cheese, offering 14g of protein . Smokehouse-Style: Grilled Chicken & Potato with Roasted Vegetables – This classic BBQ combo includes chicken, corn, and fire-roasted vegetables, providing 16g of protein. Steakhouse-Style: Steak & Bean – Packed with 20g of protein, this variety features a hearty blend of steak, beans, and vegetables. Progresso Pitmaster soups are now available at major retailers nationwide in the US, priced at an MSRP of $2.73 per can.

British sports nutrition brand MyProtein has expanded its clear whey protein range with the launch of Clear Whey Splash Of, said to be its ‘lightest-tasting’ clear protein to date. According to the brand, the new protein powder creates a ‘sweet, flavourful and light’ drink when added to water. It offers 20g of protein and under 90 calories per serving and is launching in three fruity flavours: raspberry and lemon, orange and mango, and pineapple. MyProtein’s latest addition to its clear whey line-up, which offers a juice-style alternative to traditional milky protein shakes, is designed to be more refreshing and easier to consume with a ‘subtler, cleaner’ taste. Additionally, the drink is low-sugar and sweetened with natural alternatives, rather than artificial ingredients. Research from Mintel shows that 65% of British shoppers are actively trying to avoid artificial sweeteners and flavours. In what is claimed to be a first for the UK sports nutrition market, the new Clear Whey Splash Of combines plant-based sweeteners monk fruit and stevia to achieve a more natural flavour, as opposed to the stronger notes typically found in clear protein products. It also utilises a new protein recipe with reduced acidity, eliminating the aftertaste common in other clear protein products and offering a more delicate, neutral flavour profile. Clear whey isolate is a fast-growing segment of the wider sports nutrition market, projected to grow from $456 million globally in 2024 to over $830 million by 2034. This growth is driven by rising demand for refreshing high-protein drinks and cleaner ingredient profiles. Neil Mistry, CEO of MyProtein’s parent company THG Nutrition, commented: “By pioneering the use of natural sweeteners like monk fruit and stevia, we are leading the charge in offering clean, highly effective supplements that don't compromise on flavour or quality. This is the future of protein.” Clear Whey Splash Of will be available to UK and EU consumers from 28 July 2025 online, with retail availability to follow.

Saputo USA has launched its latest product, Cheddarella String Cheese, a novel hybrid that merges the robust flavour of cheddar with the iconic stringy texture of mozzarella. This new offering, set to debut on store shelves in July 2025, aims to appeal to both children and adults seeking innovative snacking options. Cheddarella String Cheese is positioned to capitalise on the growing consumer preference for snackable cheese products. By combining cheddar, the most popular cheese type in the US, with low-moisture part-skim mozzarella, Saputo aims to deliver a product that not only satisfies taste preferences but also aligns with current snacking trends. Research indicates that children favour yellow cheddar over white varieties, making this product particularly suitable for lunchboxes and after-school snacks. The product will be available in convenient 12-count packages, each containing 0.833 oz sticks, catering to the on-the-go consumer. This packaging strategy reflects a broader trend in the F&B industry, where convenience and portability are a priority for busy families and health-conscious individuals. Jenny Englert, director of marketing at Saputo USA, highlighted the company's commitment to innovation in the cheese sector. “Cheddarella String Cheese represents our ongoing dedication to creating snacks that resonate with consumers’ desires for great taste and quality ingredients,” she said. This launch is part of Frigo Cheese Heads brand's strategy to maintain its leadership in the string cheese category, which is currently the top segment in the US cheese market. Retail distribution for Cheddarella will include major grocery chains such as Albertson's, Whole Foods Market and Food Lion, indicating a robust strategy for market penetration.

In a realignment aimed at enhancing its focus on premium brands, Pernod Ricard India has entered into a definitive agreement to divest its Imperial Blue business division to Tilaknagar Industries. Pernod Ricard says the move is aimed at capitalising on the burgeoning premiumisation trend within India's fast-growing spirits market. The transaction positions Pernod Ricard India to strengthen its portfolio, allowing for a sharper concentration on higher-margin brands. As the second-largest market for Pernod Ricard globally, India's evolving consumer preferences and strong economic fundamentals make it a focal point for the company's growth strategy. The sale is expected to be immediately accretive to Pernod Ricard India's operating margins and net sales growth upon completion. Alexandre Ricard, chairman and CEO of Pernod Ricard, highlighted the strategic nature of the sale: "This transaction represents a win-win for all stakeholders involved, both at the global and local level. It fuels our ambition to succeed even further in one of our top markets. This will further streamline our operations as we continue to invest in India’s outstanding growth.” Jean Touboul, CEO of Pernod Ricard India, elaborated on the implications of the sale, indicating that exiting the Admix Value segment will enable the company to allocate resources more effectively towards its premium offerings, such as Royal Stag, Blenders Pride and renowned international labels like Chivas Regal and Jameson. Touboul noted: “We are entering an exciting new chapter that will see bold innovations and an expanded premium portfolio tailored specifically for the evolving Indian consumer”. Tilaknagar Industries, a prominent player in the Indian alcoholic beverage sector with over 90 years of experience, is poised to benefit from the acquisition. The company has a diverse portfolio that includes established brands in whisky, rum and gin, alongside its luxury segment offerings. The acquisition of Imperial Blue aligns with Tilaknagar's strategy to enhance its market presence and expand its brand portfolio. The transaction is pending approval from the Competition Commission of India and is anticipated to close within the coming months. Image credit: ©Pernod Ricard

With the rise of travel and the continued globalisation of society, snacking flavours and experiences from around the world are growing in popularity, especially in the Western world. Rhea Agarwal, director of business development for the UK and EU at Haldiram, a leading producer of authentic Indian snacks, speaks to FoodBev about India’s snacking industry and the rising popularity of Indian snacks in the West. Food is more than just sustenance; it is a bridge to culture, tradition and new experiences. As the world continues to evolve, so do the tastes and preferences of global consumers. We are thrilled to witness a dramatic shift in the snacking industry, with Indian snacks taking centre stage in markets beyond India. What was once considered an ethnic delicacy is now rapidly becoming a mainstream snack option in the West. The growth of the Indian snack market India's snack market is experiencing unparalleled growth, projected to expand at a compounded annual growth rate (CAGR) of 13%. This upward trajectory is not just a reflection of India’s expanding middle class, but also an indication of a broader, global appetite for diverse, flavourful snack options. In 2022, Western snacks held a dominant share in the organised savoury snacks market, valued at INR 242 billion. Ethnic namkeens and snacks, however, garnered a significant INR 114 billion during the same period –  an encouraging sign of the rising demand for authentic, regional flavours. We have witnessed first-hand the evolving landscape of consumer preferences. While traditional namkeens (a type of savory snack, usually made from a mixture of ingredients such as lentils, peanuts, chickpeas and spices) have always been a staple of Indian snacking, today’s consumers are seeking healthier, more innovative alternatives. As the demand for snacks shifts from indulgent to wellness-oriented, there is an increasing need for products that blend the best of both worlds: authentic flavours with nutritional benefits. This shift is clear from the rising popularity of snacks made with alternative flours, millet, quinoa and other nutrient-rich ingredients. As the snack category continues to mature, the demand for gluten-free, vegan and high-protein options is also growing. Indian snacks going global: From local to mainstream Indian snacks have long been an integral part of our culinary heritage, and it is incredibly gratifying to see them gaining recognition on the global stage. As more consumers in the West become increasingly interested in ethnic and exotic flavours, Indian snacks are finding their place in mainstream supermarkets like Sainsburys and Tesco, alongside their Western counterparts. At Haldiram’s, we have expanded our reach internationally, establishing a strong retail and online presence in multiple global markets. This expansion is a testament to the growing demand for our authentic snacks and the broader global appetite for cultural culinary experiences. As consumers travel more, engage with different cultures and discover new cuisines through social media, Indian snacks have quickly become a popular choice for those seeking a unique and flavourful snack experience. Meeting the demands for healthier, authentic flavours One of the most exciting aspects of the rise of Indian snacks is the increasing demand for products that combine regional authenticity with a healthier twist. As the world becomes more conscious of wellness and sustainability, consumers are increasingly seeking snacks that offer both taste and nutritional value. This trend is reflected in the growing popularity of millet-based snacks, low-oil namkeens and other health-conscious innovations that are reshaping the snack industry. Staying true to your authentic roots while adapting to these shifts is key. Snacks can be indulgent without being unhealthy. With a commitment to quality, authenticity and innovation, manufacturers must strive to create snacks that embody a perfect balance of tradition and wellness, such as flavoured makhana, ragi chips and quinoa chips, among others. Looking ahead: The future of Indian snacks in the West The future of Indian snacks in the West looks promising. As consumer demand for health-focused snacks continues to rise, we anticipate that the global appetite for our products will continue to grow. The demand for snacks that deliver both flavour and health benefits, such as gluten-free and plant-based options, aligns perfectly with many of the traditional snacks we’ve been making for decades. As we look to the future, we are confident that Indian snacks will continue to reshape the global snacking industry. Our belief in the power of food to bring people together, bridge cultures and create memorable experiences drives us to deliver snacks that are not only delicious but also reflective of the diverse world we live in. The snacking revolution is just beginning – and we’re thrilled to be part of it.

It’s easy to get caught up in the news and activities of the industry’s global giants, but what about the smaller firms pushing boundaries with bold ideas? In this instalment of Start-up of the Month – which celebrates lesser-known companies and their innovations – we speak to Emma Thackray, co-founder of Hip Hop, a s oft drinks brand that supports gut health and natural wellbeing. With prebiotic beverages on the rise, we ask Thackray how Hip Hop plans to stand out from the crowd. Hip Pop's co-founders Kenny Goodman and Emma Thackray Could you tell us about Hip Pop and the reason for its inception? Hip Pop is proper good pop. Lightly sparkling, naturally refreshing and made for people who want the real deal, not artificial alternatives. It started on a Cheshire farm in the UK, with one mission: make better soft drinks without compromising on taste. Kenny Goodman (co-founder of Hip Hop) and I were fed up with fake, syrupy drinks filling shelves and decided to shake things up. Every can is crafted with real fruit, live cultures and nothing artificial. No shortcuts. No fakery. 'Get Real' is more than a slogan, it is a mindset. How does it feel to be recognised as the 'Best Carbonated Drink' at a prestigious event like the UK Soft Drinks Conference? It feels incredible. We were up against global giants like Pepsi and Fentimans, so to win Best Overall Carbonated Drink as an independent brand is massive. This wasn’t a 'better for you' category, it was the main event. It validates everything we’ve been building, from early days selling in markets with makeshift branding to now. It shows that people are craving real ingredients, real benefits and proper flavour. This win proves we are not just part of the conversation, we are helping lead it. What were some early challenges you faced building a brand in such a competitive space? Soft drinks is a tough category. We had to fight for every listing and convince buyers to take a chance on something different. Building trust with retailers, explaining what makes Hip Pop unique and getting our drinks in front of consumers took a lot of hustle. We started small and scrappy, but staying true to our values and keeping our standards high helped us break through and land national listings. Hip Pop’s Berries & Cherries was the winning product, originally a limited-edition flavour launched earlier this year. How has the feedback been to that particular product? The response has been amazing. Berries & Cherries was meant to be a one-off, but it quickly became a fan favourite. People love the bold fruit flavour and the fact that it’s made without any sweeteners or artificial ingredients. Customers and retailers kept asking for it, so we made it a permanent part of our range. It is a great example of what happens when you focus on real ingredients and flavour that hits. How do you balance health benefits with flavour and taste? Taste always comes first. We use real fruit and natural ingredients, with no sweeteners or artificial additives, and we add live cultures to support gut health. But if a drink does not taste amazing, it does not make it out of the test kitchen. We rely on a skilled internal and external team with a sharp focus on flavour, and every product has to deliver on proper refreshment and feel-good fizz. What’s been the key to Hip Pop’s growth in the UK market? We’ve kept things real from day one. People want better soft drinks that are still exciting and full of flavour. Our branding, honest messaging and standout taste have helped us build real momentum. We listen to feedback, test with our community and move fast. Being part of movements like Buy Women Built has also helped us connect with customers in a meaningful way and show what we stand for. What role has sustainability played in your production and packaging choices? Sustainability is built into how we operate. We use fully recyclable aluminium cans because they’re one of the most efficient and impactful packaging choices out there. Beyond that, we focus on keeping things simple, reducing waste and working with partners who share our values. It’s all part of making better choices at every stage – from how we produce to how our drinks reach people. What’s next for Hip Pop? Any new products or expansion plans? We’re focused on reaching more people in more places. That means continuing to grow across grocery, foodservice, and on-the-go, while staying true to what makes Hip Pop different. We’re also always thinking about how we show up – whether that’s format, packaging, or brand. Our goal is to keep pushing the category forward and surprise people with what a soft drink can be. What’s been the most rewarding part of building Hip Pop? Seeing people genuinely enjoy our drinks. When someone tells us they’ve swapped out sugary or artificial options for Hip Pop and it makes them feel good, that means everything. The awards and recognition are great, but the biggest win is knowing we’re helping people enjoy soft drinks again without the nonsense. What do you think is the next big thing in the beverage space? People are looking for more from their drinks. They want flavour, transparency and something that feels like a treat without the guilt. Gut health is still growing, but taste has to lead. The future belongs to drinks that are real, exciting and make people feel good from the first sip to the last.

GEA Group has inaugurated a new $20 million New Food Application and Technology Centre (ATC) in Janesville, Wisconsin, aimed at enhancing the scalability of alternative protein production. This facility represents GEA’s second global Centre of Excellence focused on sustainable food solutions, following the establishment of a similar centre in Hildesheim, Germany, in 2023. The Janesville ATC is strategically designed to bridge the gap between laboratory innovation and large-scale industrial production, addressing the growing demand for alternative proteins as substitutes for traditional animal-based products. The facility features pilot-scale infrastructure equipped with advanced technologies such as precision fermentation, cell cultivation and plant-based processing. According to GEA CEO Stefan Klebert, the centre is essential for transforming innovative concepts into scalable production realities. “The food industry is at a crossroads," he said, during the opening ceremony. "To feed future generations sustainably, we must turn vision into scalable reality.” The facility is expected to support the production of novel foods, including precision-fermented egg whites and cultivated seafood, while also strengthening GEA’s operational footprint in North America. The Janesville centre boasts a comprehensive range of capabilities, including pilot-scale bioreactors that simulate industrial conditions, thermal processing and aseptic filling to ensure food safety. Additionally, advanced lab facilities will enable microbiological and analytical testing, providing a one-stop solution for companies looking to optimise their production processes. The investment is anticipated to create up to eight highly skilled jobs at the ATC, complementing the existing workforce of 74 employees at GEA's nearby separation and flow technologies facility. The construction phase of the centre also supported approximately 500 contractor jobs, contributing to the local economy. Local officials have welcomed the new centre as a pivotal development for Janesville and the broader Midwest region. Jimsi Kuborn, Economic Development Director for the City of Janesville, noted that the facility symbolises the convergence of agricultural heritage and modern innovation, fostering new opportunities for partnerships and workforce development. Yaakov Nahmias, director of the Grass Center for Bioengineering and The Hebrew University of Jerusalem, added:"GEA technology hubs are the crucible where visionary science becomes transformative industry, uniting biological innovation with cutting edge engineering to move towards a more sustainable future". The launch of GEA's ATC comes at a time when the US is leading global investments in alternative proteins, with Wisconsin positioned to play a significant role in this expanding market. Industry experts view the centre as a critical player in advancing food technology and sustainability initiatives.

Kenco has introduced a new flavour to its Millicano coffee range: Kenco Cadbury Caramel Latte. This launch comes as part of the company's ongoing strategy to capitalise on the growing demand for in-home frothy coffee options, which has seen an 8% year-on-year increase in sales. The Cadbury Caramel Latte is now available in select Morrisons stores and will be introduced to Asda locations starting September 6, with a recommended retail price of £5.75. This addition follows the success of the Kenco Millicano range, which has generated substantial sales since its launch in May 2024, including the award-winning Kenco Millicano Cadbury Mocha. The in-home frothy coffee category, which Kenco's speciality range significantly contributes to, has experienced notable growth. Recent data indicates that Kenco’s speciality products account for 27.4% of this category, reflecting a 15.6% increase in value over the past year, largely attributed to the popularity of Kenco Millicano Tins. Consumer behaviour is shifting, with an increasing number of individuals enjoying coffee beyond traditional morning consumption. This trend is particularly pronounced in the frothy coffee segment, which is seeing more afternoon and evening consumption occasions. The introduction of new flavours like the Cadbury Caramel Latte allows retailers to cater to these changing preferences, potentially driving further growth in the category. Kenco's partnership with Cadbury, the leading chocolate brand in the UK, aims to attract younger consumers who are inclined toward trying innovative coffee flavours. Flavoured coffee now represents 39% of the speciality coffee market, underscoring the demand for indulgent options. The new latte offers consumers the flexibility to customise their coffee experience, enhancing its appeal as a convenient, barista-style beverage for home preparation. Maria Kabalyk, head of categoryand shopper at parent company Jacobs Douwe Egberts Peet’s, highlighted the importance of delivering novel products to the market: "This launch builds on our strategy to deliver excitement and category firsts to in-home frothy coffees. Our new Cadbury Caramel Latte continues our successful partnership with Cadbury, to deliver a highly sought-after flavour in a customisable format, making it perfect for a moment of indulgence at any time of day.” As Kenco continues to expand its Millicano range, the introduction of the Cadbury Caramel Latte reflects broader trends in the coffee industry, where innovation and consumer preferences for indulgent, customisable beverages are driving growth.