In a move to enhance its Protein+ product line, Barilla has added a new rigatoni pasta shape to its line-up. This introduction comes as consumer interest in healthier food options continues to rise, particularly among those seeking convenient and nutritious meal solutions. The Protein+ Rigatoni contains 17g of protein and 10g of fibre per 3.5-ounce serving, making it a potential choice for health-conscious consumers looking to enhance their diets. The new shape is designed to complement various sauces and dishes, including hearty meat and vegetable preparations, as well as baked casseroles. With this addition, Barilla's Protein+ range now features nine different pasta shapes, including classics like spaghetti and penne. The new rigatoni is expected to retail at approximately $3.49, a price point that aligns with other premium pasta products in the market. The Protein+ line is positioned to appeal to a demographic that includes athletes and active individuals, reflecting a broader trend in toward functional foods that support health and wellness. Barilla's decision to expand its offerings in this category may indicate a response to the increasing consumer preference for products that provide both convenience and nutritional benefits. Currently, Protein+ Rigatoni is available through select retailers, including Amazon and regional grocery chains, with plans for further distribution in the near future.

Müller UK & Ireland has confirmed a £45 million investment aimed at bolstering its Skelmersdale, West Lancashire, dairy facility, following the acquisition of Yew Tree Dairy in October 2024 . This move aims to enhance production capabilities and quality, positioning Müller as a key player in the UK dairy sector. The Skelmersdale site will undergo extensive upgrades to improve its liquid milk production capabilities and establish a flagship facility for milk drying. With this investment, Müller aims to increase powdered milk production by 30%, thereby enhancing its ability to meet both domestic and export demand for British-made powdered milk products. This expansion comes in response to the recent surge in milk production during the 2025 spring flush, enabling Müller to bolster its milk balancing capabilities. The strategic enhancement of the Skelmersdale facility will not only solidify its status as one of the largest and most flexible milk balancing sites in the UK but also create new growth opportunities for local farmers who supply milk to the site. To support the anticipated increase in production, Müller plans to recruit 40 new employees across various roles, including control room technicians, forklift drivers, engineers and management positions. The company highlights its commitment to workforce development, offering competitive salaries and comprehensive training programs tailored to the experience levels of new hires. Müller is also focused on enhancing its relationships with local farmers through the introduction of the Müller Advantage programme. This initiative aims to equip farmers with essential knowledge and skills to address critical issues such as responsible sourcing, cow health and environmental sustainability. As part of this effort, Müller will revise its pricing structure to offer a more stable and transparent milk price to Skelmersdale’s supplying farmers. Starting November 1 2025, farmers will have the option to choose between a newly calculated Müller Direct Skelmersdale price or an ingredients-only price. This change is expected to provide more predictable and higher returns for farmers, fostering a more sustainable supply chain. The investment in Skelmersdale underscores Müller’s commitment to enhancing the British dairy industry and reflects the growing demand for high-quality dairy products. By increasing production capacity and improving relationships with local farmers, Müller is positioning itself to capitalise on emerging market opportunities while contributing to the stability of the dairy supply chain. Rob Hutchison, CEO of Müller Milk & Ingredients, commented: “...we are enhancing our liquid milk production capacity, capability and quality, and creating a flagship facility for milk drying – one of the biggest and most flexible milk balancing sites in the UK". He continued: “With significant investment in the Skelmersdale site, its people and supplying farms, we are creating exciting new opportunities for the whole supply chain, which in turns helps us on our journey to build a better future for British dairy sector.” Daniel Zeichner, Minister for Food Security and Rural Affairs, echoed this sentiment, adding: “With greater capacity new growth opportunities will be opened for the site’s supplying farmers along with new job opportunities for the local community. This is a key example of the government’s Plan For Change in action, unlocking investment for businesses in the UK resulting in growth that’s securing real opportunities for people in our country”. The completion of the investment is expected by the end of 2026, marking a significant step forward for Müller and the broader UK dairy landscape.

Aldi is set to launch a unique product in the UK market: Dubai Chocolate Style Mochi, marking a first for supermarkets in the region. This dessert combines Japanese mochi with the trending Middle Eastern pistachio chocolate, capitalising on the growing popularity of both culinary trends. Now in stores, Dubai Chocolate Style Mochi retails for £3.99 and includes six pieces, each weighing 35 grams. The product features a blend of soft pistachio ice cream encased in a sweet cocoa rice dough, complemented by crunchy Kataifi pastry. This launch aligns with a broader consumer trend towards indulgent frozen treats, as evidenced by Aldi's 25% year-on-year increase in ice cream sales, with over 20 million units sold in just one week. The introduction of this mochi variant is timely, as the #DubaiChocolate phenomenon has gained significant traction on social media platforms, particularly TikTok, which has seen over 558,500 videos related to the trend. Additionally, mochi has garnered attention on Instagram, with 4.6 million tags, indicating a robust interest in these dessert options among consumers. Aldi's decision to introduce the Dubai Chocolate Style Mochi is part of a effort to diversify its product offerings and capture the growing market for innovative frozen desserts. The retailer aims to leverage the viral nature of the Dubai chocolate trend, which has previously sparked consumer excitement with products like the Dubai Chocolate Bar, also priced at £3.99, that received positive feedback from customers. This launch not only enhances Aldi's existing mochi line-up but also positions the supermarket to cater to consumer preferences for unique and culturally inspired dessert options. The combination of flavours and textures in the new mochi is designed to appeal to both traditional mochi enthusiasts and those looking for novel dessert experiences. The introduction of Dubai Chocolate Style Mochi highlights the increasing importance of cultural fusion in product development within the food and beverage industry. Furthermore, the success of this product could encourage other retailers to explore similar collaborations between trending global flavours and traditional dessert formats, potentially reshaping the frozen dessert landscape in the UK.

As political rhetoric once again puts high-fructose corn syrup under the spotlight, FoodBev’s Leah Smith unpacks Donald Trump’s unexpected call for Coca-Cola to switch to cane sugar . Earlier today, Coca-Cola confirmed it would be launching a new variant made with cane sugar, to 'complement' its existing portfolio. Even prior to Coca-Cola's announcement, the move has nonetheless sent ripples through agriculture, manufacturing and commodity markets. But is reformulation really on the table – or is this just another case of politics stirring the pot? In a post on his social media platform Truth Social last week, US President Donald Trump claimed: “I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so…This will be a very good move by them”. Trump linked the move to his administration’s ' Make America Healthy Again ' initiative, framing cane sugar as a “purer, better product” than high-fructose corn syrup (HFCS). HFCS is widely used to sweeten products ranging from soda and juice to breakfast cereals and baked goods. It is also a common ingredient in pharmaceuticals, personal care products and industrial goods. Following Trump's post, on Tuesday 22 July Coca-Cola confirmed it will launch a new version of its signature soft drink sweetened with cane sugar later this year, stating that the new version of the drink would “complement”, not replace the current soda, but does this suggest that reformulation is coming? A longstanding debate reignited The US beverage industry has relied heavily on HFCS since the 1970s, when rising sugar prices, technological advancements in corn refining and strong government subsidies made domestic corn a cost-effective sweetener source. Today, the US remains the world’s largest corn exporter, and the corn refining industry directly supports approximately 9,700 jobs. By contrast, cane sugar production thrives in tropical regions, with Brazil, India and Thailand leading global output. US production lags behind, constrained by climate and by federal tariffs and quotas that limit imported sugar. Market research shows the HFCS market was worth around $6 billion in 2024. Still, consumption has declined over time – from a peak of 85.7 pounds per person in 1999 to just 53 pounds in 2023, according to US Department of Agriculture figures. Despite Trump’s post, Coca-Cola did not initially confirm a formula change; instead, the company thanked the president for his enthusiasm and teased upcoming innovations. It later reaffirmed that HFCS is safe and noted it already offers cane sugar versions of Coca-Cola in the US, such as ‘Mexican Coke’ and limited-run products released during religious holidays like Passover, before announcing the launch of a new cane sugar variant of the iconic drink. Citing expert consensus and guidance from the American Medical Association, Coca-Cola stated that HFCS is no more likely to contribute to obesity than other caloric sweeteners. The company also acknowledged changing consumer preferences, noting that Coca-Cola Zero Sugar saw a 14% increase in global volumes last year, compared to just 2% growth for traditional full-sugar sodas. Health or hype? HFCS has long been linked to rising obesity rates in the US. Health and Human Services Secretary Robert F Kennedy Jr recently called it “a formula for making you obese and diabetic”. However, most nutrition experts agree that 'sugar is sugar'. HFCS and cane sugar have similar calorie counts and are metabolised in much the same way. HFCS does offer functional advantages, such as longer shelf life and moisture retention – qualities particularly useful in beverages and baked goods. “The name sounds complex, but high fructose corn syrup (HFCS) – which we use to sweeten some of our beverages – is actually just a sweetener made from corn,” Coca-Cola told FoodBev in a statement. “It’s safe; it has about the same number of calories per serving as table sugar and is metabolised in a similar way by your body.” The company also cited the American Medical Association’s stance that HFCS is no more likely to cause obesity than other full-calorie sweeteners, assuring consumers that Coca-Cola products “do not contain any harmful substances”. Economic ripple effects Behind the health debate lies a deeper issue: agricultural economics. Replacing HFCS with cane sugar on a national scale would require overhauling ingredient sourcing, factory lines and supply chains – potentially raising production costs and increasing reliance on imported sugar subject to tariffs and quotas. The Corn Refiners Association responded swiftly to this challenge, warning that “potential product reformulations” could cost thousands of manufacturing jobs and reduce farm incomes. While most US-grown corn is used for biofuels, HFCS remains a significant component of domestic sweetener sales. John Bode, chair of the Corn Refiners Association, expressed scepticism over a full-scale switch: “For economic and practical reasons, Coca-Cola is more likely to introduce a cane sugar option for the US market rather than abandon HFCS altogether,” he commented. “Replacing high fructose corn syrup with cane sugar doesn’t make sense.” The Association added that such a move could “depress farm income and boost imports of foreign sugar, all with no nutritional benefit”. Politics over products Trump’s interest in Coca-Cola is not new. His well-documented love of Diet Coke, which is sweetened with aspartame rather than HFCS or cane sugar, was famously symbolised by the ‘Diet Coke button’ on his White House desk. If Coca-Cola were to reformulate its flagship product in response to political pressure, it could set a precedent across the food and beverage industry. But so far, the company seems focused on innovation rather than fundamental change. Still, Trump’s statement caused shares in major corn processors to dip – proof of how political rhetoric can jolt commodity markets, even in the absence of confirmed action. Change, if it comes, won’t be sweet and simple Reformulating a product as iconic as Coca-Cola Classic is no easy feat. Given current economics, ingredient costs and regulatory complexities, a complete transition to cane sugar remains unlikely. Instead, consumers may see more limited-edition or regional offerings, like those already available during Passover or in select international markets where cane sugar is the norm. For manufacturers, the takeaway is clear: sweeteners remain a politically, nutritionally and economically charged issue. Whether change is driven by health trends, supply chain dynamics or presidential declarations, one thing is certain – any shift won’t be sweet and simple.

Coca-Cola has revealed plans to launch a new variant of its iconic soft drink sweetened with cane sugar in the US, following a recent push from President Donald Trump , who has advocated for a shift away from high-fructose corn syrup (HFCS) in favour of cane sugar, framing it as a healthier alternative. Coca-Cola's confirmation comes after Trump's comments on his social media platform, where he commented: “I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so”. The statement aligns with Trump’s broader 'Make America Healthy Again' initiative, which aims to promote what he describes as “purer, better products”. The new cane sugar variant is set to complement Coca-Cola's existing product line-up rather than replace it, as confirmed during the company’s quarterly update to investors on July 22 2025. CEO James Quincey noted the importance of catering to consumer preferences by using a diverse array of sweetening options. The introduction of a cane sugar variant is not merely a product innovation; it has broader implications for the food and beverage sector. The US beverage industry has relied heavily on HFCS since the 1970s, driven by economic factors such as lower costs due to government subsidies and technological advancements in corn refining. As a result, the US remains the largest corn exporter globally, with the corn refining industry supporting approximately 9,700 jobs. However, the production of cane sugar is concentrated in tropical regions, with Brazil, India and Thailand leading global output. US cane sugar production faces challenges from federal tariffs and quotas, which complicate any potential shift in sourcing ingredients. Health concerns surrounding HFCS have resurfaced, particularly with statements from Health Secretary Robert F Kennedy Jr, who labelled it “a formula for making you obese and diabetic”. While some experts argue that HFCS and cane sugar have similar health impacts, the perception of cane sugar as a more natural alternative could influence consumer purchasing decisions. Coca-Cola has already seen a shift in consumer preferences, with its Coca-Cola Zero Sugar experiencing a 14% increase in global volumes last year, contrasting with only a 2% growth for traditional full-sugar sodas. This trend highlights a growing demand for products perceived as healthier. 🥤How will the move away from HFCS impact the industry? Find out more in our latest exclusive here .🥤 The political backdrop of this announcement cannot be overlooked. Trump's advocacy for cane sugar has caused fluctuations in the stock prices of major corn processors, demonstrating how political rhetoric can impact commodity markets. The Corn Refiners Association has expressed concerns that a widespread shift to cane sugar could threaten thousands of manufacturing jobs and harm farm incomes. John Bode, chair of the Corn Refiners Association, commented, “For economic and practical reasons, Coca-Cola is more likely to introduce a cane sugar option for the US market rather than abandon HFCS altogether.” He warned that such a move could increase reliance on imported sugar, raising production costs without providing nutritional benefits.

Generous Brands, a prominent player in the premium refrigerated beverage sector, has announced its acquisition of Health-Ade Kombucha for approximately $500 million, according to sources familiar with the deal. This acquisition is set to significantly enhance Generous Brands' functional beverage portfolio, bringing its total retail sales close to $1 billion. The acquisition marks a strategic move for Generous Brands, which already includes well-known brands such as Bolthouse Farms, Evolution Fresh and Sambazon. Health-Ade, founded in 2012 and recognised for its innovative kombucha offerings, has seen impressive growth, with retail sales nearing $250 million annually and distribution across 65,000 outlets in the US. Steve Cornell, CEO of Generous Brands, highlighted the changing consumer expectations in the beverage industry, stating, “Consumers have entirely redefined the role of beverages...looking for beverages that are also enhanced with healthier ingredients and nutritional benefits.” This acquisition aligns with Generous Brands’ mission to provide vibrant nutrition through its diverse product range, which spans juices, smoothies and functional beverages. The kombucha segment has experienced consistent growth, driven by increasing consumer interest in gut health and functional beverages. Health-Ade has positioned itself as a top player in this category, benefiting from a surge in demand for products that offer both taste and health benefits. The brand’s commitment to using clean, organic ingredients resonates with health-conscious consumers, further solidifying its market position. Health-Ade's bubbly prebiotic tea comes in a range of flavours, including: Classic Original: A balanced blend of black tea with a mild tang. Ginger-Lemon: A zesty combination featuring fresh ginger and lemon. Pineapple Paradise: A tropical flavour with pineapple juice and hints of coconut. Cherry Limeade: A tart and sweet blend reminiscent of classic soda. Peach Punch: A sweet and juicy peach profile. Crisp Apple: A refreshing apple flavour balancing sweetness with tartness. Happiness (Elderflower): A floral and lightly sweet flavour enhanced with elderflower Chris Lansing, CEO of Health-Ade, added: “This announcement marks a natural evolution in Health-Ade’s journey and an exciting milestone for the premium refrigerated beverage category. Health-Ade and Generous Brands are aligned in their unwavering commitment to delivering exceptional taste while prioritising clean, nutritious ingredients." He continued: "We are excited and confident that Generous Brands is the right platform to unlock Health-Ade’s full potential and introduce even more people to the power of gut-healthy beverages. We are grateful to our founders who helped pioneer this category, and to First Bev and Manna Tree for their support and partnership to help us grow to where we are today.” The acquisition is expected to unlock significant growth potential for both brands. Generous Brands plans to leverage its established manufacturing capabilities and distribution networks to enhance Health-Ade’s market reach and operational efficiency. With this expanded portfolio, Generous Brands aims to accelerate innovation and investment in the functional beverage category, benefiting both consumers and retail partners. Adam Waglay, co-founder and Co-CEO of Butterfly – Generous Brands' parent company – reiterated the firm’s commitment to the growth of fresh, functional beverages. “Acquiring strong, ‘gutsy’ brands is a key pillar of that vision,” he said, underscoring the strategic importance of the Health-Ade acquisition.

Premium chocolate brand, Fatso, has introduced a new flavour – called Drunk’n Monkey – as part of its ongoing effort to redefine the dark chocolate market. The product, which retails at £7.25 for a 150g bar, features crisped banana chips infused with rum and sprinkled with sea salt, all enveloped in Fatso's signature dark Colombian chocolate. Launched in September 2022, Fatso has positioned itself as a disruptor in the chocolate industry, challenging the notion that dark chocolate must be serious and reserved. The brand aims to appeal to consumers who seek both indulgence and fun in their chocolate choices. Co-Founder Ella McKay said: “There’s no monkeying around with this flavour! We’ve carefully combined a tropical trio of ingredients and covered it in our delicious single-origin dark chunky chocolate”. The introduction of Drunk’n Monkey aligns with Fatso's strategy to offer unique confectionery flavour combinations that appeal to adventurous consumers. The brand sources its cacao from Luker Chocolate in Colombia, ensuring high quality and ethical production practices. This commitment to single-origin, Fino de Aroma certified cacao reflects growing consumer demand for transparency and sustainability in food sourcing. Drunk’n Monkey is available for purchase online, with plans for wider distribution through independent retailers and wholesalers in the coming months. This phased rollout is designed to maximise visibility and accessibility for both retail partners and consumers. Fatso's distribution strategy includes partnerships with over 300 independent and premium retailers across the UK, such as Liberty and Harvey Nichols, as well as various food service outlets. The brand's focus on independent retailers highlights a growing trend in the food and beverage sector, where consumers increasingly seek out unique, high-quality products that stand out from mass-produced alternatives. The chocolate industry has also seen a rise in ethical consumerism, with many buyers prioritizing brands that demonstrate a commitment to sustainable practices. Fatso’s collaboration with Luker Chocolate, which emphasises fair treatment of farmers and environmental stewardship, positions the brand favourably in this evolving market landscape.

UK functional food and beverage brand Mud/Wtr has expanded its portfolio with the launch of Nourish, a vegan protein powder designed to support mental wellness. Nourish has been formulated to fuel both body and mind, Mud/Wtr said, aiming to provide a unique and enhanced offering that stands out from typical protein powder products in the market. In addition to providing 25g of complete plant-based protein per scoop, to support muscle growth, satiety and recovery, the powder also contains the functional mushrooms lion’s mane and cordyceps. These are included to support focus, memory and sustained energy. Nootropics and adaptogens aim to provide mental clarity and calmness, while prebiotics and probiotics are also included in the formulation to support gut health and digestion. The powder is available in two flavours: chocolate, made with real Peruvian cacao, or vanilla, made with Madagascar vanilla. It is USDA-certified organic, and contains no fillers, oils or artificial sweeteners, responding to increasing demand for cleaner label options in the protein powder space.

Sweden has officially transitioned to a cage-free system for hens, marking a historic victory for animal welfare group, Project 1882. This achievement makes Sweden the only country globally to eliminate the use of cages in egg production without a legal mandate, a feat accomplished through both extensive advocacy and corporate engagement. Project 1882 has spearheaded this initiative, leveraging years of advocacy, public campaigns and corporate dialogue to drive change in the Swedish egg industry. The organisation confirmed the absence of caged hens through data obtained from regional authorities and the egg sector. The journey towards this milestone began over 50 years ago, with the Swedish Parliament's initial promise to ban cages in 1988. However, the transition was stalled by the egg industry's failure to comply with the ban, prompting Project 1882 to intensify its efforts. Benny Andersson, CEO of Project 1882, noted the significance of this achievement: "Sweden being free from cages is hugely significant for the hens and a victory for everyone who has stood by their side". This sentiment reflects the dedication of animal advocates who have worked tirelessly to influence public policy and corporate practices. Since 2008, Project 1882 has engaged with over 85 companies, including major retailers and food service operators, to phase out cage eggs. This collaborative approach has resulted in commitments from key players in the industry, significantly reducing the number of hens kept in cages. Notably, all Swedish municipalities have opted to exclude cage eggs from their public procurement processes, further solidifying the shift towards humane treatment of animals. The campaign's success is underscored by the fact that more than 17 million hens have been spared from confinement in cages since 2008. The organisation also mobilised support for the European Citizens' Initiative, 'End the Cage Age,' which aims to establish a comprehensive ban on cages across the EU. Although the legislative proposal has faced delays, the momentum generated by Project 1882 serves as a powerful example for other EU nations. Despite this landmark victory, Project 1882 warns of potential risks if a legal ban on cages is not instituted. Without formal legislation, there are concerns that caged systems could be reintroduced. Andersson urged for immediate legal action, stating: "We have seen fantastic progress, but now Sweden must take the next step". The journey to a cage-free future in Sweden has been marked by key milestones, including the gradual phasing out of battery cages, the introduction of egg labelling and the commitment of major retail chains to eliminate cage eggs from their offerings. The final retailer, ICA, transitioned to cage-free practices in 2021, leading to a dramatic reduction in the percentage of hens kept in cages. Image credit: Project 1882

Lactalis Canada has announced it will be shutting down its plant-based manufacturing facility in Sudbury, Ontario, marking the company’s full exit from the plant-based beverage category. The dairy giant began to convert the Sudbury plant – a milk processing plant for six decades prior – to a fully plant-based facility in 2022, before celebrating the site’s official reopening in June 2024. It was Lactalis Canada’s first dedicated plant-based facility, producing high-protein and unsweetened dairy-free beverages for its plant-based Enjoy brand. This week, just over a year later, the group has confirmed it will be closing down the site from 12 December 2025. In a statement, the company said this was due to ‘a shift in market dynamics and the challenges associated with the broader economic climate, all of which have led to a sustained decline in the plant-based beverage category’s performance’. The statement reads: “Unfortunately, continuing operations is no longer financially viable and sustainable business for Lactalis Canada”. “We are incredibly grateful to our employees in Sudbury for their dedication and contributions over the years. We also extend our sincere thanks to the city of Sudbury for its longstanding partnership and support throughout our time in the community.” The Sudbury facility was originally established as a traditional dairy processing plant in 1962. In 2023, Lactalis Canada received a $1.4 million investment from the Ontario government to support the site's conversion into a premium plant-based facility, aiming to create jobs, boost local food production and stimulate expansion and diversification in the local agri-food sector. FoodBev Media has approached Lactalis for further information on the exact number of jobs set to be impacted by the closure.

Premier Foods-owned brand Loyd Grossman has unveiled a new range of premium Italian sauces as part of its 30th anniversary celebration in the UK. This move aims to capitalise on the growing consumer demand for high-quality, restaurant-style cooking sauces, which have gained traction in recent years. The newly launched Loyd Grossman Premium Sauce range features three distinct flavours: Pomodoro and Fresh Basil, Pomodoro, Mascarpone & Wild Garlic, and Creamy Tomato & Parmigiano Reggiano. All sauces are produced in Italy, emphasising authenticity and quality. Research indicates that 71% of UK shoppers are inclined towards cooking sauces that allow them to recreate restaurant-quality meals at home, with 52% considering premium pasta sauces essential for enhancing dish flavours. These insights highlight a significant market opportunity for retailers to cater to consumers seeking indulgent cooking experiences. Sir Loyd Grossman, the brand's founder, highlighted the meticulous crafting of these sauces, which are designed to reflect the rich flavours of Italian cuisine. The production process involves cooking the sauces in stages to develop complex flavour profiles using high-quality ingredients, such as fresh Mediterranean tomatoes and olive oil. Andrey Sokirkin, global marketing director for cooking sauces at Premier Foods, said: "The Loyd Grossman brand has built its reputation over the past 30 years for delivering great quality restaurant-inspired sauces for shoppers to enjoy at home". he continued: "As it celebrates its 30th anniversary, we’re excited to raise the bar with the Loyd Grossman Premium Sauce range – bringing a whole new depth of flavour to Italian-inspired cooking in kitchens across the UK”. The new sauce range will be available in Asda starting July 21, followed by Sainsbury’s on August 10.

Seattle’s Best Coffee is entering the confectionery space for the first time with the launch of Coffee Roast Mallows, a limited-edition variety pack of coffee-flavoured marshmallows created in collaboration with gourmet marshmallow brand XO Marshmallow. The variety pack features four flavours inspired by the brand’s signature roasts – Light Roast, Medium Roast, Dark Roast and S’mores – designed to evoke the nostalgic taste of summer campfires. Each set also includes a full-size bag of Seattle’s Best Coffee Campfire S’mores-flavoured ground coffee, which blends notes of toasted marshmallow, milk chocolate and honey graham cracker. Courtney Backman, brand manager for Seattle's Best Coffee, said: “At Seattle’s Best Coffee, we know a thing or two about the perfect roast, which is why we collaborated with XO Marshmallow, known for its unmatched expertise in crafting gourmet marshmallows, to create the ultimate pairing for our new Campfire S’mores-flavoured coffee". "Each Seattle’s Best-inspired Coffee Roast Mallow is the perfect complement to our signature smooth roasted blends, transforming every moment – from misty mornings to campfire nights – into a sweeter, smoother and more indulgent coffee experience.” Coffee Roast Mallows will be sold exclusively online through the brand’s website, priced at $20 per pack.