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- Passion fruit gin: Scotland’s Boë Gin debuts ‘tropical’ new flavour
Scotland-based Boë Gin aims to add a tropical dimension to its portfolio with the launch of Boë Passion Gin. The 41.5% ABV spirit blends the citrus peel and spice of Boë’s Scottish London Dry Gin with a kick of passion fruit. The firm said the beverage is suitable for cocktails or simply served over ice with tonic and a twist of orange. Designed to stand out from the crowd, a tapered glass bottle features a botanist-style etched illustration of the gin’s signature ingredient, the passion fruit plant and flower, offset against the yellow of the Boë Passion Gin itself. Founded in 2007, Boë Gin claims to have built a loyal following among consumers and mixologists. Sales have been strong following the release of Boë Violet Gin 18 months ago. Andrew Richardson, director of Boë Gin, said: “The overwhelming response to Boë Violet was a gear change for us, and our master distiller has worked hard to create a new product that is both amazing to look at and delicious to sip. With passion fruit a popular flavour in cocktails such as a pornstar martini, it just made sense for us to create gin with the fruit. “Boë Passion Gin delivers on the authentic brave flavours, sensational aroma and vibrant colours that our customers expect and proactively seek out. By bringing a tropical, floral element to the spiced warmth and fresh orange zest characteristics associated with Boë Gin, we have created a striking new flavour profile in the Boë Gin family.” Having focused on growing the brand organically in recent years, Boë said the latest release will be a central element of its new UK sales and marketing strategy. Plans are underway to build the brand in the on and off trade this summer, particularly around London. Boë Gin is now available in the UK with a recommended retail price of £29.99 per 70cl bottle. Boë also makes a range of gin liqueurs: Boë Peach and Hibiscus, Boë Scottish Bramble, and Boë Spiced Orange.
- Irish whiskey distillers enjoying a ‘global renaissance’ of their spirit
This St Patrick’s Day, Irish whiskey distillers across the Emerald Isle will toast to another year of exceptional sales growth, as they profit from what has been described as a “global renaissance” of their spirit. Boosted by the trend towards premiumisation, Irish whiskey became a $1 billion business in the US in 2018, according to figures from the Distilled Spirits Council of the United States. The positive figures have led to a surge in investment in the industry in recent years. In 2013, there were just four Irish whiskey distilleries; this year has already seen the Dublin Liberties and Clonakilty Distillery become the 22nd and 23rd respectively – and at least six more are due to open before the year is out. Dublin Liberties, which is majority-owned by UK-based Quintessential Brands, opened its €10 million facility last month. The distillery is said to combine traditional distillation practices with the latest in modern technologies, and features a natural spring water source on site, which is used in the distilling process. On the heels of the inauguration, the team has released three new single malt expressions: Murder Lane, Keeper’s Coin and King of Hell. “Dublin Liberties Distillery is set to push the boundaries of Irish whiskey through quality innovation,” said Quintessential Brands global marketing director Sinead O’Frighil. “This will be achieved by being highly explorative with our finishes and blends for example, providing consumers with something they haven't seen before from the Irish whiskey category.” The business aims to meet the demands of consumers who want to move up from entry level in whiskey and explore what else is on offer. And thanks to its smooth and easy-to-drink characteristics, Irish whiskey is fast becoming the tipple of choice among many drinkers in their 20s. “Younger consumers like to explore and experiment, and some of the new innovations in whiskey, including 'flavoured' whiskies, are driving accessibility and democratisation of the sector,” added O’Frighil. “Historically, the whiskey sector was represented by a few large players, who established Irish whiskey's reputation, but as consumers look to something new and different within Irish whiskey, new opportunities evolve for emerging quality brands on the scene to win consumers’ favour." Growth in whiskey innovation Irish whiskey sales exceeded 10.5 million 12-bottle cases last year – the first time the category has broken the 10-million-case barrier since before prohibition in the US in the 1920s. While the US dominates exports, volume growth has also been strong in Germany, Canada, Russia and Australia. For Irish Whiskey Association (IWA) head William Lavelle, the “global renaissance”, as he calls it, of the industry is thanks to the “exceptional” craftsmanship and product innovation of distilleries. “We are seeing significant innovation in the use of different casks to finish Irish whiskeys,” he said. “This is giving consumers a rich variety of unique Irish whiskey products, which is driving interest in the category and boosting sales." He added: "In additional to oak, casks made of timbers such as chestnut and acacia are being used. Casks previously used for wine, beer, rum, cider are being increasingly used, in addition to the traditional ex-bourbon and ex-sherry casks.” County Cork-based Clonakilty Distillery, which inaugurated its new facility last week, uses ex-port, Bordeaux and cognac casks. Its Single Grain whiskey expression features a nine-year-old grain finished in Bordeaux casks, which is said to give flavours of strawberries, honey and wood spice. Clonakilty distillers slowly cut whiskey from cask strength to bottling strength over two weeks – a gradual reduction that leads to a smoother finish. Alongside distilling innovation, Michael Scully, founder and CEO of Clonakilty Distillery, draws attention to the business’s maritime location and commitment to heritage. “We are a family-run maritime distillery, growing our own barley on the edge of the Atlantic Ocean on the south coast of Ireland and maturing our whiskey in our own warehouse on a cliff edge 200 feet above sea level,” he said. After opening its visitor experience, Clonakilty is now looking to take advantage of the surge in tourist numbers to distilleries across the island. In 2018, 923,000 people visited Irish whiskey distilleries – a 13% increase on the year before. The IWA said the figures show that the industry is “well on track” to reach target visitor numbers of 1.9 million by 2025. Despite the positive figures and impressive growth, whiskey makers may be up against fresh challenges depending on the outcome of Brexit. The Irish whiskey industry currently operates with seamless cross-border supply chains and an all-island geographical indication. But the IWA has warned that a disorderly Brexit could result in a two-tier industry with different trading realities for distilleries north and south. Meanwhile, there are also concerns surrounding a reduction of the value of the pound as a result of Brexit, leading to a decrease in tourist numbers from the UK and Northern Ireland. To overcome a potential drop in visitors, Clonakilty has made its whiskeys available for home delivery in the UK and the US, and Michael Scully remains upbeat about the year ahead. “We already directly sell our whiskeys in the US market in New York, Florida, New Hampshire, Washington DC and Maryland, as well as Ireland, Germany and Italy,” he said. “Over the next 12 months, we would expect to consolidate these markets, sign up distributors in most European countries and double our presence in the US. It’s going to be an exciting journey.”
- Bacardi Spiced launched in UK to meet demand for flavoured rums
Bacardi has extended its namesake rum range in the UK with Bacardi Spiced, responding to the increasing global demand for flavoured rums. The 35% ABV spirit is made with gold rum mellowed in American oak for a "hint of smokiness" and blended with natural flavours and spices to create a “bold, yet smooth taste”. Bacardi said the beverage, which is free from artificial sweeteners, can be enjoyed with a classic mixer like cola or poured of over ice. “The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there,” said Tine Van Nevel, brand director – Europe, for Barcardi rum. “We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.” Bacardi Spiced is available now exclusively at Tesco for £15.99, before rolling out other UK retailers from April 2019. The introduction follows last year’s launch of Bacardi Ginger and Bacardi Raspberry. As a response to the growing popularity of pink gin in the US, the firm also released Bosford Rose gin liqueur. In January 2018, Bacardi acquired Mexican tequila brand Patrón for $5.1 billion, almost a decade after buying a minority stake.
- Tetra Pak aims to optimise use of space with new Cube packaging
Tetra Pak has launched new packaging that allows every six products to form a cube, improving the use of space in distribution and storage. Called the Tetra Classic Aseptic 65ml Cube, the package is said to be an efficient solution for dairy, juice and liquid food. The package adds to the company’s Tetra Classic Aseptic family, but compared to the Classic Aseptic 65ml packages, the new offering requires less secondary packaging and needs approximately 40% less space to transport the same quantity of products. Tetra Pak said this means food “can now be delivered safely over longer distances, at lower cost, and made available to consumers at an affordable price”. Hemant Krashak, product director at Tetra Pak, said: “With its robust food protection, minimal use of materials, and efficiency in distribution, the Tetra Classic Aseptic 65ml Cube package provides a simple answer to the rising need of environmentally sound packages while saving cost for manufacturers. “Many customers with existing Tetra Classic Aseptic filling machines can easily switch to this new package with limited investment." The new package is now available with hand packing for secondary boxes. It has been in use since December 2018 at a customer in Southeast Asia selling coconut milk as a cooking ingredient in markets where logistics infrastructure is a challenge. In a move to open up new opportunities in product customisation, Tetra Pak earlier this year announced a partnership with Bauer to offer full-colour digital printing on its carton packages. It is expected the new digital printing technology will simplify the complexity of design handling, reducing the time from design to print and increasing the scope for flexibility in order placement.
- Mondelēz buys stake in functional food brand Uplift Food
Mondelēz International has bought a minority stake in Uplift Food, an early-stage start-up that produces prebiotic functional food supplements. Uplift Food's naturally-sourced powdered supplements can be added to applications such as smoothies, snack bars or oats to add extra functional benefits and help support the gut health and mood of consumers. The investment is the first made by Mondelēz's SnackFutures innovation and venture hub, which was established last year to capitalise on emerging growth opportunities in the snacking segment. According to Mondelēz, functional snacking is a strategic area for SnackFutures, as consumers are increasingly looking for their snacks to deliver benefits but options are currently limited. As a result of this investment, the SnackFutures team will work with Uplift Food to make gut health more understandable, accessible, and enjoyable by collaborating in three key strategic areas: well-being snacks, premium snacks, digital platforms and capabilities. SnackFutures will also leverage its industry expertise to provide Uplift Food with strategic support in areas such as marketing, distribution, R&D and sourcing. Tim Cofer, executive vice-president and chief growth officer of Mondelēz International, said: “As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way. “Together with Uplift Food, we have a unique opportunity to disrupt the functional food category by delivering ‘snackable’ products focusing on gut health – something that does not exist today.” Kara Landau, dietitian and founder of Uplift Food, added: “Partnering with SnackFutures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut healthy foods. "The SnackFutures team provides the industry experience needed to make our dream a reality, and the continued support they show us to hold onto our nutritional and ingredient integrity allows us to remain true to our core values and grow."
- Unilever debuts Magnum Double Tubs ice cream range in the US
Unilever has expanded its Magnum ice cream portfolio in the US with a new range of Double Tubs, featuring thick milk chocolate shards and a range of sauces. Wrapped in a Belgian milk chocolate shell, four flavours are available: sea salt caramel, cookie crumble, chocolate and ganache, and cherry truffle. Leslie Miller, director of ice cream at Unilever North America, said: “In 2018, we launched Magnum Tubs, a first-of-a-kind indulgent ice cream experience, and this year we're offering even more ways for fans to indulge with our new Magnum Double Ice Cream Tubs. "Each of our Double Tubs flavours comes from one of our classic bars, like our most-loved flavour, Magnum double caramel ice cream bar. This favourite has been reimagined into our new double sea salt caramel tub, which gives fans that same delicious taste and fine premium ingredients in an unapologetically indulgent experience." Each new flavour is available in the US with a suggested retail price of between $4.49 and $5.99. The existing Magnum Tubs range is also available in four flavours: milk chocolate vanilla, dark chocolate raspberry, milk chocolate hazelnut, and white chocolate vanilla. Earlier this month, Unilever introduced the first Magnum dairy-free range, in a move to capitalise in the growth in the vegan ice cream market.
- World Food Innovation Awards 2019: finalists announced
Best artisan drink Belvoir Fruit Farms – Botanical Juniper & Tonic Billson’s Brewery – Small batch sodas Kolibri Drinks – Kolibri Drinks Best artisan food Armatore – Anchovy extract Borna Foods – Pistachio Butters Cottage Delight – Strawberry daiquiri whole fruit jam Fire Grain Freekeh - The grain that was born from the fire Longbottom & Co. - Hot Sauce Best brand extension/limited edition Absolut and Ardagh Group - Absolut Drop Armatore - Anchovy's extract - Ceramic bottle Brownes Dairy - Top Down Natural Yoghurt Family Foods - MGO Manuka Honey Drops Best brand/business Cowan London - Billson's Brewery Dammenberg - The Adventures of Moomin chocolate bar range EauLab - Next Generation Water Kolibri Drinks – Kolibri Drinks Best children’s product BLENDI - BLENDI Snacks Chewy Moon – Chewy Moon Chobani - Chobani Gimmies PLAYin CHOC - PLAYin CHOC kids Best confectionery innovation Fudge Kitchen - Lemongrass & Chilli Peanut Brittle Montrose Chocolate - Benefit Chocolate PLAYin CHOC - PLAYin CHOC kids Best convenience food Bio-tiful Dairy - Cacao Kefir Smoothie The Brook - Vegan Ready Meals Fazer - Froosh Smoothie Bowl Huel - Huel Ready-to-drink complete meal Nim's Fruit Crisps - 100% Air Dried Watermelon Crisps Re:Nourish LTD - Re:Nourish Slice of Sauce - Classic Ketchup TEA-POP – TEA-POP Best convenience packaging Brownes Dairy - Top Down Natural Yoghurt DOZO Tea - DOZO Tea MATCHA KAMBLE GROUP INNOVATIONS LIMITED - Kamble's Grab Cup Best drink concept (sponsored by Austria Juice ) Captivate - Flavouring the Refill Revolution DOZO Tea - DOZO Tea MATCHA EauLab - Next Generation Water Timeless Drinks Ventures Ltd - NINE ELMS No18 Wine Water Ltd - O.Vine Xachoh - Blend No. 5 & Blend No. 7 Non-Alcoholic Spirits Best food concept ALDI - Mama Cozzi Cauliflower Crust Pizza EverSoQwrkee - Plant Based Pea M'LK Fazer - Froosh Smoothie Bowl Frutteto - Frutorka Italia Hubei Bestore Industries - Black Sesame and Mulberry Powder S&P Industries Sdn Bhd - Kerra Coconut Spread Best food-service/catering product Avocado Grinfeld – Frozen Pure Avocado Food for Progress - Pulled Oumph! Willaroos - Jackfruit Pepperoni Best ‘free-from’ product ALDI - Simply Nature 100% Avocado Oil Dolfin (UK) Ltd. - Full Of Beans Snacks Hunter & Gather Foods - MAYOCADO Ice Crime - Mini Sticks 0% added sugar Unbun Foods - Original Unbun YOFIX - Clean-label dairy-free yogurt alternatives Best frozen food ALDI - Sundae Shoppe Protein Pints Ice Crime - Mini Sticks 0% added sugar Oatlaws - Protein Oatscream Best Great British product Atkins and Potts - Inspired Vegan Horseradish Sauce Hunter & Gather Foods - Classic Avocado Oil Mayonnaise Radnor Preserves - Hand-Cut Pink Gin Marmalade Best health/wellness drink Botanical Lab - Cannabidiol Buckwheat Healthcare Products - Nutraceutical Buckwheat Nutrition Drink EauLab - Gut Support Water Nim’s Fruit Crisps - Nim's Edible Teas Upbeat Brands Ltd - Juicy Protein Water Willy’s ACV - Willy's Naturally Fermented Energy Drink Best health/wellness food Bio-tiful Dairy - Original Kefir-Quark Chomptown - Protein Cookies Fire Grain Freekeh - The grain that was born from the fire Huel - Huel Mint Chocolate Powder Pulsin Vitality Blend Supershake - Vanilla Matcha Flavour EverSoQwrkee - Plant-Based Probiotic Puffs - Vegan Cheese Re:Nourish - Re:Nourish Unbun Foods - Original Unbun Best ingredient innovation ALDI - Simply Nature Organic Bean Pasta Comet Bio - The Future of Ingredients Novo Farina - Gluten Free Pea Flour Nutrition Innovation Singapore - Nucane Life PLT Health Solutions - Artesa Chickpea Protein Best manufacturing or processing technology Amyris, Inc. - No Compromise Sweetness KAMBLE GROUP INNOVATIONS LIMITED - Freeze-Dried Sugarcane Juice OAL - APRIL Eye Best marketing/engagement campaign InnerMongolia Yili Industrial Group - Ambrosial Jellybean Creative Solutions for Porky Whites - SAUSIES Awards Kerrygold USA - 'Music Behind the Recipes' Campaign Best organic product ALDI - Simply Nature Organic Coconut Oil Dammenberg Organic - 79 % Criollo dark chocolate with strawberry & blackberry PLAYin CHOC - PLAYin CHOC kids Best packaging design Cowan London - Billson's small-batch sodas Garçon Wines - Innovative, eco-friendly, flat wine bottle Lost Sheep Coffee - Lost Sheep Coffee LOTUS - LEAP Wild Salmon Pemberton & Whitefoord - Switchle Upbeat Brands Ltd - Juicy Protein Water Best packaging technology O-I - EXPRESSIONS Soggy Food Sucks LLC - Crunch Patch Stixfresh USA, Inc. - Stixfresh Best plant-based product ALDI - Earth Grown Meatless Meatballs EverSoQwrkee - Plant Based Pea M'LK Food for Progress - Pulled Oumph! Freaks of Nature - Dairy & Gluten Free Chocolate Fudge Hot Pudding Gato – Pudding Range Oatlaws - Oat Chocolate Protein Pudding Willaroos - Jackfruit Pepperoni YOFIX - Clean-label plant-based yogurt alternatives Best snacking innovation BEPPS - BEPPS Snacks Chobani - Chobani Gimmies Chomptown - Protein Cookies Dealing BG Ltd - Shiitake Crisps Plant Pops - Popped Lotus Seeds The Protein Ball Co - Apple + Blueberry Breakfast Balls ThreeWorks Snacks - ThreeWorks Apple Chips YAAR BARS LTD - Vanilla YAAR BAR Best street food brand Dyfferent - Cauliflower Rice with Peruvian Seasoning Food for Progress - Pulled Oumph! TSC Foods LTD - Glorious! Street Food soups Best sustainability initiative Captivate - Flavouring the Refill Revolution FoodMaven - Distribution Model PT Golden Hope Nusantara - Sustainability Initiatives Stixfresh USA, Inc. - Stixfresh Best sustainable packaging Absolut and Ardagh Group - Absolut Drop DS Smith Plastics - Fillbee Garçon Wines - Flat, sustainable wine bottle with game-changing transit case Stixfresh USA, Inc. - Stixfresh The One Brand - One Less Bottle Carton Have you launched a new product? Then FoodBev’s awards are for you! We regularly come across new products and trends, providing them with the platform to get the exposure they deserve. Showcase your latest innovations and set that trend! Find out more
- Mondelēz appoints Vince Gruber as its new European president
Mondelēz International has appointed Vince Gruber as its new executive vice-president and president for Europe, replacing the long-standing Hubert Weber, who has announced his retirement. Gruber began his career at Kraft Foods Austria (now Mondelēz International) in 1989, and has held several senior positions at the company, most recently serving as the company's area president for Western Europe since 2016. Other notable roles that Gruber has held at the company include a spell as the director of chocolate for Germany, Austria, Switzerland, a role he held until 2010 when he was appointed as the president of the company's European chocolate unit. Gruber also spent seven years as the managing director for new business at Red Bull between 2000 and 2007, where he was responsible for introducing new concepts throughout Europe and the US. Europe is Mondelēz's largest market, accounting for approximately one-third of the company's total revenue in 2018, with 'power brands' such as Cadbury's, Milka and Oreo holding strong positions in the European market. Gruber will be responsible for driving the company's 'Snacking made Right' business strategy, which aims to leverage Mondelēz's position in the snacking segment to encourage further growth. Gruber said: “With ‘Snacking Made Right’, we have a strong strategic plan that will guide our actions in the years ahead and lead us towards sustained and profitable growth. “I feel honoured to lead such an excellent European team and look forward to creating the future of snacking.” Earlier this year, Mondelēz announced that it would relocate its global headquarters from the Chicago suburb of Deerfield to a new site in the city’s West Loop.
- Coca-Cola European Partners releases Espresso Monster line
Coca-Cola European Partners (CCEP) is expanding its Monster Energy portfolio in the UK with the launch of a new ready-to-drink coffee drink range, designed to appeal to coffee drinkers and energy drink lovers alike. Rolling out in March, Espresso Monster is a blend of real brewed coffee and Monster. Sold in a ‘touch ink’ black 250ml can, two variants will be available: espresso and milk, and vanilla espresso. The product has been designed to appeal to consumers looking for a cold coffee experience with similar caffeine content as a hot coffee. Espresso Monster launches into the ready-to-drink coffee sector, which is set to more than double over the next ten years, according to CCEP. Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “Espresso Monster is a real step-change for the brand but has already proven extremely popular following a retail trial at the end of 2018." He added: “The new variant will enable us to attract new drinkers to both the energy and RTD coffee sectors, whilst delighting Monster’s core fanbase with our continued investment into exciting and great-tasting innovation. This, combined with the current growth of cold coffee RTD drinks and the energy sector, makes now the ideal time to bring Espresso Monster to market.” Cans of Espresso Monster will go on sale with a recommended retail price of £1.99. The launch comes as CCEP releases Appletiser Spritzer, a canned drink containing 50% fruit juice and 50% sparkling water. Also launching in March, the beverage is exempt from the UK’s soft drinks tax and contains zero sweeteners.
- Kellogg joins collaboration to test virtual reality retail technology
Kellogg has partnered with Accenture and Qualcomm Technologies to develop a solution that embeds eye-tracking technology in a mobile virtual reality (VR) headset to determine the best way to stock shelves for retailers. The Accenture Extended Reality (XR) practice developed the VR merchandising solution using a Qualcomm VR reference design headset. The resulting experience immerses customers in a simulated store, enabling them to shop, pick up products and place them in carts – all while monitoring what they are looking at, for how long and why. It has been designed to allow companies to extend their reach to more geographically dispersed participants and perform market research faster and on a larger scale. Kellogg tested the solution as it launched its Pop Tarts Bites product. The companies said that the VR technology provided “far deeper” behavioural data than standard testing, which typically relies on online surveys and in-home user tests. Rather than placing Pop Tarts Bites on higher shelves, which conventional testing indicated was where consumers expected to find new products, the VR solution demonstrated that optimal placement for the new product was on lower shelves. This led to an increase in brand sales of 18% during testing. Jenny McDaniels, senior manager of category strategy at Kellogg Company, said: “When trying to best assess a future product’s shelf placement, this new methodology provided optimal guidance from both a product and category perspective. This approach provided multiple data outputs, which in turn, created a holistic solution that would drive success for both the category and product.” Raffaella Camera, global head of innovation and market strategy at Accenture Extended Reality, said: “Our VR merchandising solution has the potential to transform product placement by examining consumer buying behaviour in a holistic way. “By combining the power of VR with eye tracking and analytics capabilities, it allows significant new insights to be captured while consumers shop by monitoring where and how they evaluate all products across an entire shelf or aisle. Ultimately, this enables product placement decisions to be made that can positively impact total brand sales, versus only single product sales.” Qualcomm Technologies senior director of business development Patrick Costello added: “XR provides transformative value to the enterprise. At Qualcomm Technologies, we develop foundational XR technology through our VR reference designs that are engineered to enable companies to evaluate and quickly launch devices. “This proof of concept with Accenture and Kellogg Company demonstrates the benefits of full immersion and eye tracking and we expect several customers to follow with similar deployments.”
- Jude’s introduces lower-calorie, chocolate-coated ice cream sticks
British ice cream brand Jude’s has announced the launch of its first handheld ice cream range. Called Jude’s Minis, the line is made using the brand's lower-calorie vanilla bean ice cream – a product which is sweetened with stevia and erythritol – and available in a six-pack format. Each box contains two Belgian milk chocolate and almond sticks, two Belgian milk chocolate sticks, and two Belgian white chocolate-coated sticks, each with 95 calories per serve. Jude’s Ice Cream managing director Chow Mezger said: “We are delighted to be the first to market with these delicious, lower-calorie ice cream bars. We’ve witnessed the growing demand from consumers nationwide for lower-calorie ice cream that tastes delicious. “We launched our range of lower-calorie tubs, including a vegan chocolate flavour, a few months ago, and the flavours have been very well received. We are excited to follow these up with handheld bars – the perfect lower calorie treat.” The range will go on sale exclusively at Sainsbury’s stores in the UK as of 11 March with a recommended retail price of £4.50. Last year, Jude’s further expanded its Little Jude’s portfolio with the introduction of two flavoured milks in chocolate and banana variants.
- Häagen-Dazs introduces alcohol-infused ice creams and desserts
Häagen-Dazs has released a line of spirit-infused ice cream products, suitable for pairing with cocktails or enjoying on their own. Five ice cream flavours have been launched: Irish cream brownie, rum tres leches, bourbon vanilla bean truffle, stout chocolate pretzel crunch, and bourbon praline pecan. Also joining the line-up are a non-dairy amaretto black cherry almond toffee frozen dessert as well as Irish cream cookie squares. All products contain less than 0.5% alcohol. Rachel Jaiven, Häagen-Dazs Brand Manager, said: “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences. "The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge. Each flavour is perfect to pair with your favourite cocktail, elevate a boozy float or simply enjoy on its own." The Häagen-Dazs Spirits Collection is rolling out in the US now. All flavours are available with a suggested retail price of $5.29. Last month, it was announced that Häagen-Dazs ice cream will be available in a reusable double-walled steel container as part of the Loop waste-free shopping concept.












