Premium UK soft drinks brand, bottlegreen is looking to create an entirely new category within the £805 million dilutables market with its latest new product development. Targeting the previously untapped premium kids sector, bottlegreen is launching Junior – a range of three completely natural premium cordials that will target children aged from four to twelve. Part of the company’s drive to more than double sales to £25 million by 2012, this latest launch is a completely new departure for the brand and one which it believes will enable it to be at the forefront of a move to build a premium cordials market for kids that has the potential to be worth in the region of £17 million over the next five years. “We have seen a real shift in the adult dilutables market in recent years to premiumisation,” said bottlegreen’s Director of Marketing, Andrew Mallinson. “Nearly a fifth of all sales within this market are now for premium cordials, equating to some £43 million in sales. However, premium products that are crafted with care (as opposed to being mass produced) are virtually non-existent in the children’s market and we believe that there is the potential to trade-up around 3% of the current £565 million total children’s dilutable sales into this new premium category.” The Junior range from bottlegreen will feature three new flavours which have all been specifically designed to appeal to children: Apple & Elderflower; Blackcurrant & Apple; and Orange & Mango. All carry the bottlegreen assurance of being made from all natural ingredients, with no added preservatives, additives or artificial colours or flavourings. Junior will mirror the look of bottlegreen’s adult cordials, being packaged in their trademark conical glass bottles to give it instant brand recognition and reassurance on shelf. It will also feature a new, fun and friendly design, created by Ziggurat Brands, that will not only appeal to kids but to mums as well. “We have carried out extensive research on Junior and spent a significant amount of time talking to both mums and their children about what they specifically wanted from a soft drink, and have conducted extensive taste tests” continued Andrew Mallinson. “Mums want to give their children the best quality products at an affordable price that not only they will enjoy but also will be good for them. Therefore taste was top of the agenda, followed by an increasing desire for natural, quality ingredients at an affordable price.” The bottlegreen Junior range is being introduced from mid-April and will be priced at £2.69 for a 500ml bottle. Initial listings have been secured with Tesco, Sainsbury’s and Waitrose and bottlegreen will be supporting the launch with introductory offers, a significant consumer PR campaign and sampling activity at consumer events throughout 2008.

*Well Naturally AntiOx Shots from Vitality Brands in Australia are packed with antioxidants and designed to boost those feeling strung out, undernourished or under pressure. * On the Oxygen Radical Absorbance Capacity (ORAC) scale, the 90 ml bottles of mangosteen and pomegranate juice have an antioxidant potential of 3600 units - approximately the same amount of antioxidants as the combined quantity found in 40g of red grapes, one banana, a small head of broccoli, a half rock melon, a carrot and a tomato. The juice, which tastes like dark grape juice, is a deep purple hue, medium sweet and low in both sugar and calories.

UK-based contract packer and food manufacturer Framptons Limited has taken the step towards a greener future by becoming a partner in the support of renewable energy. The Somerset company has signed a deal with energy supplier npower business to provide the three-hectare site with electricity from renewable sources. Framptons will spend around half a million pounds this year on electricity to power its busy production plant and premises in Shepton Mallet, all of which will be green. Managing Director Ian Harvey said: “We believe we're the only contract packer in the UK committed to buying its electricity 100% from renewable resources. We want to lead the industry and do our bit to protect the environment.” Framptons’ Marketing Co-Ordinator, Caroline Burgess, said: “It's our responsibility to act now to preserve the environment for future generations. Through our commitment, we hope to encourage other businesses to consider their impact on global warming, and we're proud to become the first contract packer in the UK that has made a dedicated commitment to reducing its carbon footprint.”

Mike Ramey Crown Beverage Packaging North America, a business unit of Crown Holdings, reports that independent soft drinks producer Polar Beverages of the US has adopted Crown’s advanced high quality print technology for its Black Jack brand. The Black Jack family of flavoured teas and other drinks represents the first commercial application of Crown's high quality print technique in the Americas. This new pre-press to print process utilises proprietary separation techniques and special high resolution printing plates for improved dot spacing and superior reproduction of fine detail images and text. The Black Jack line comprises four teas – Cannonball Black Iced Tea, Arrr Raspberry Iced Tea, Calypso Green Tea and Gunpowder Green Energy Tea, the newest addition to the line – plus two fruit drinks, Portside Fruit Punch and Mango Mutiny. Each 16oz (473ml) beverage can has a distinctive design and colour scheme that conveys the unique flavours of that particular variety. The cans also provide some entertainment for consumers, with back panels following the adventures of Captain Black Jack Crowley and his faithful dog Grog, as they capture treasure and rare teas. The cans are topped with gold ends and black tabs for further differentiation at the point of purchase. "Two trends drove the introduction of the Black Jack brand: the popularity of flavoured teas and 'big can' beverages," explained Polar Beverages Vice President Marketing Gerry Martin. "To distinguish ourselves from the competition, we needed standout graphics that would add a unique personality to our products. Crown worked closely with us and our creative partner, Hughes Design, to produce images with a spectacular level of detail." * Sales up 8.8% in Q1* On Wednesday (16 April), Crown Holdings announced that its net sales in the first quarter of 2008 rose 8.8% year on year to $1.86 billion. The rise was primarily due to a gain of $119 million from foreign currency translation, coupled with higher selling prices to offset increased raw material costs. About 74% of sales were generated outside the US. Gross profit in the first quarter was 19.1% up at $256 million, while net income jumped 50% to $27 million or $0.17 per share, including a charge of $0.01 per share for losses on the early extinguishment of debt. Crown Holdings Chairman and CEO John Conway, commented: "The first quarter results reflect global growth in beverage can volumes, with particular benefit from a full quarter of operations by our new beverage can line in Ho Chi Minh City, Vietnam, our new beverage can plant in Phnom Penh, Cambodia, and increased capacity utilisation in the Middle East. “We also benefited from Americas beverage can volume recovery and its improved mix, as well as continued improvement in European beverage can margins. While the first quarter is traditionally a seasonally smaller sales period, plant productivity and efficiency was high, and we believe we are on track for a strong year." Based in Philadelphia, Pennsylvania, Crown is an international leader in metal packaging technology. The group has operations in 42 countries and a workforce of more than 24,000.

*Mike Ramey **The Tasmanian Government has intervened in the troubles surrounding local water and juice producer the Hartz Group, in hopes of securing the future of one of the island state’s most iconic brands. * Hartz markets the Mountain Maid line of juices – a long established brand in mainland Australia – but its core brand is Hartz Tasmanian Mineral Water, billed as “the best Australian sparkling mineral water.” Founded by Ron Powell in 1969, and taken over by his son Stephen in 1980, Hartz was placed in “controllership” earlier this month by Business Expansion Capital (BE), which claims it is owed A$1.4 million (US$1.3 million) by the company. BE appointed Melbourne lawyer Michael Gawler to administer Hartz, while another creditor, Bibby Financial Services, appointed receivers to recover debts of about A$1 million (US$929 million). Advertisements were placed in Tasmanian and mainland media, inviting offers for the group’s assets. But Gawler also restarted production at the group’s plant in the island capital, Hobart – holding a “garage sale” of drinks at discount prices to help raise working capital. “We are well aware Hartz is a famous name in Tasmania and all over the mainland,” he told the island’s daily newspaper, the Mercury. “Our hope is that we can put the company into a position where new investors are interested in acquiring it.” Hartz owner Stephen Powell, who said he had already sold his A$3.1 million (US$2.88 million) house to help pay off the group’s debts, accused BE of acting prematurely. According to Powell, the group’s financial problems stemmed from its acquisition of Mountain Maid juices in 2002, and the difficulties of fruit supply and logistics after production was shifted from the mainland to Hobart. But Powell said he was also seeking new investors who would be able to keep the business running. “I have built this company up over 30 years, and I will not let it be destroyed without a fight,” he told the Mercury. Today (18 April), it was revealed that Tasmania’s Department of Economic Development and Tourism has also stepped into the dispute. Although the department is not yet offering financial help, it hopes to mediate between Powell and the company’s creditors. “I understand there’s a lot of interest in the sale of the business, but also the owner of the business is quite interested in keeping the business going forward himself,” the department’s Secretary, Norm McIlfatrick, told the Mercury.

The Silver Spring Mineral Water Company in England, is supporting the Subaru World Rally Team (SWRT) at the forefront of the 2008 World Rally Championship as an official partner of SWRT. SWRT drivers Chris Atkinson and Petter Solberg together with mechanics and team officials have Silver Spring leading brands – Perfectly Clear, Virgin Cola, Torque and Pulsar – on hand providing the very best in hydration technology. "Rallying is a physical sport and very tough, especially on events like Mexico and Argentina where the temperature inside the car gets towards 30 degrees Celsius" said Chris Atkinson. "It's essential to keep yourself hydrated to be able to perform at your peak for the whole rally, so it's very important to have drinks on hand throughout." The World Rally Championship began in Monte Carlo in January and will finish November with Wales Rally GB. Silver Spring has signed a two year agreement as an official partner to the team. Silver Spring Sales Director Andrew McAdam said: "We are thrilled to be working with one of the best rally teams in the world helping to refresh the drivers and technical team during the gruelling rally season. "The team will be travelling all over the world and racing in real extremes of temperature, terrain and weather conditions. I'm sure the final rally of the season in the UK will provide an exciting finish to a hotly contested manufacturers and drivers championship. Silver Spring will be with the SWRT every step of the way." The Subaru World Rally Team is currently second in the Manufacturers Championship with 25 points. In the Drivers Championship Chris Atkinson is currently in third place and Petter Solberg in sixth. The fourth round – Rally Argentina – finished on 30 March, with Atkinson achieving a personal best taking second place. McAdam adds: "The SWRT will soon depart for the Rally Jordan, which takes place between 24 and 27 April. We wish them the very best of luck."

Badoit marketing campaign focuses on fizz and fun Danone Waters France has recently launched a publicity campaign for the popular French water Badoit which tells a tale of friendship, free expression and good spirits. In fact, the premium sparkling water is being marketed as something so light and bubbly that a group of friends sharing the beverage in a TV advertisement are lifted from the ground into a horizontal dance against the walls of a house. The storyline for the advertisement focuses on key elements relating to the success of Badoit water such as the water’s traditional place at the table for fine dining, its sought after properties as a light digestive aid and refreshing effervescent taste These elements are combined in the ad showing friends sitting around a large table, enjoying good food, laughter and friendship. Badoit has created a youthful, fun and vibrant feel to the campaign in tune with its target consumer group of young, affluent adults. The brand owners chose talented young people like New York filmmaker Michele Civetta to direct the ad and popular French singer and comedienne Adrienne Pauly to provide the soundtrack. The screen marketing campaign has been created with support from the Paris branch of BETC Euro RSCG, the world’s fifth largest advertising agency. The TV ad is running in conjunction with an on pack ‘Have fun with Badoit’ promotion which offers customers the chance to win one of 20 weekend breaks at villas in tourist locations in France so that they can organise their own Badoit style get-togethers. The scheme runs until 30 April 2008. Badoit recently introduced its water in a 75cl PET bottle format in a green tint and green coloured labelling which is being sold mostly as a multipack of four bottles in retail outlets. For horeca channels, a glass 50cl bottle with a red label was added last year to the existing 1 litre glass format.

SABMiller – the world's biggest brewer, and one of the biggest Coca-Cola bottlers outside the US – said yesterday (16 April) that group sales grew about 16% in the year to 31 March. In a trading update issued ahead of its formal results on 15 May, the company said that growth was driven by price increases and mix improvements, which had offset higher input costs. “The underlying performance of the group has been good, and was at the upper end of management’s expectations,” SABMiller’s statement continued. “The results have benefited from successful revenue management and enhanced productivity, as well as favourable exchange rates in some of our major countries.” Lager volumes in Latin America were up 5% over the year, although growth was “subdued” in the fourth quarter, following mid-teen growth in the comparative period of 2007. Europe recorded full-year organic growth of 8%, with “satisfactory” gains in the last quarter despite a particularly strong performance in Q4 the previous year, which benefited from good weather. Pricing and mix improvements boosted revenue. * Harsh weather in China* In North America, Miller’s domestic sales to retailers (STRs) were 3.1% up after adjustment for one extra trading day in the current year, and were up 0.7% on an organic adjusted basis. Africa and Asia delivered organic growth of 15% in lager volumes for the year. Organic growth in China was depressed by harsh weather conditions in the fourth quarter, and significant price increases, as well as comparison with more than 30% growth in the same period of 2007. Organic growth in India was almost 20% for the year. Lager volumes across Africa (excluding Zimbabwe) were up 6% – although South Africa Beverages’ volumes were flat after the loss of a licensed premium brand. Sales by ABI, South Africa’s biggest producer of soft drinks, were hit by CO2 shortages in the last quarter. However, ABI’s volume of Coca-Cola and other fizzy and still drinks was still 4% up over the full year.

Nestlé has launched its first chilled on the go latte brand – Nesfrappé – to drive the increasingly popular ready to drink market. Nesfrappé is a refreshing chilled latte drink made with fresh semi skimmed milk and 100% Arabica coffee. Sold in 250ml bottles and in two tasty varieties – Classic Chilled Latte and Mocha Chilled Latte – the product is targeted at the younger adult consumer (18-35) grabbing drinks on the go. To appeal to this market on the go merchandising is key, so the product will be found in the front of store sandwich fridges, travel outlets and convenience stores. The company says it is very excited about the launch. “Consumer feedback for has been impressively positive, so we believe we have developed a strong brand and a fantastic, quality product that people will develop a taste for.” By launching the new product, Nestlé aims to drive interest in the existing RTD beverage segment and an alternative to the chilled on the go offerings of high street coffee chains. The company claims the product offers great taste and the guarantee of quality derived from Nestlé’s heritage and position as the world’s leading coffee producer. The launch is being supported with an extensive integrated marketing campaign.

*Long recognised as being some of the world’s most passionate and vocal music fans, Scotland’s loyal gig-going public is set to shout even louder with the launch of The Tennent’s Mutual – a brave new music venture developed by Tennent’s Lager. * In a bold move, Tennent’s will empower and enable music fans to shape the live music landscape with a start-up fund of £150,000. Fans will be allowed the unique power to decide democratically and collectively exactly how this money is invested, ultimately creating The Tennent’s Mutual live programme, which will begin in October / November 2008. Founding members will select artists, debate locations for gigs and call the shots on ticket prices by interacting as a community and voting for their preferences online – ultimately creating new and affordable access to live music in Scotland. Those who sign up before 30 June on to www.tennentsmutual.com will be given founder member status and the right to vote on the ‘who, what, why, where?’ of all decisions. The Tennent’s Mutual is a not-for-profit enterprise – no booking fees will be charged for The Tennent’s Mutual shows and ticket income will be ploughed back into its central fund, creating a self-generating amount that will grow and continue to create yet more live events. Figures from across the music spectrum have come on board with The Tennent’s Mutual to offer music fans their counsel on a voluntary basis on all aspects of programming, including Rolling Stones svengali Andrew Loog Oldham, Babyshambles axe-master Drew McConnell, journalist and broadcaster Keith Cameron, former Scots chart-topper and Stow college music guru Ken McCluskey (The Bluebells), plus local label champions Stewart Henderson (Chemikal Underground) and Johnny Lynch (The Fence Collective). Tennent’s ambition for this wholly original initiative is to establish an alternative model for sustainable live music provision, which gives gig-goers genuine control. The ethos behind the The Tennent’s Mutual initiative represents a radical departure that is reflective of the current zeitgeist. Aware of crucial shifts taking place in both the industry and in music consumption, Tennent’s commissioned a nationwide census of fans – the largest ever held – to listen to their desires and opinions on where change should be considered and why. 13,000 people were interviewed and the results were clear: it was time for something new, something that fans could interact with and directly influence: • 99% felt that the Scottish music scene needs ‘something different’ • 94% of fans find out about new music through the internet • 98% would be interested in having more bearing on the development of live music in Scotland. In parallel to this groundswell, The Tennent’s Mutual was created to work to uniquely empower the music fan more than they ever have been before, acting in their interest. “There’s absolutely nothing else out there like The Tennent’s Mutual,” said George Kyle, Head of Sponsorship at Tennent’s Lager, “but the ethos behind it definitely reflects what music fans want right now. Who knows what gigs will happen and where – the point is that it’s up to the fans to decide, which is a tremendously exciting step. Ultimately, we want people the length and breadth of Scotland to get involved in a great music debate and for their collective viewpoint to be heard as loudly as possible. “From our perspective, The Tennent’s Mutual is fresh, creative and most importantly, very different to anything that we have done in the past,” continued Kyle. “We’ve been committed to music in Scotland for many years and we knew that the time was right not just to continue our level of investment but to challenge ourselves to really innovate and push past traditional boundaries. “It has been increasingly important to us to work with the people that really matter – the fans – meaning that it was simply not enough to present something that was a finished product, set-in stone to them. We can’t wait to see how things will evolve in the coming months.” The launch of The Tennent’s Mutual has sparked interest from fans and industry alike. Stewart Henderson of Glasgow-based record label, Chemikal Underground, said: “Generally speaking music has gone digital and you can't put the genie back in the bottle. This is a total watershed time that we're living in at the moment. It will change things completely – irreversibly.” He continued, “What Tennent’s has done is it has effectively set itself up as a patron. It’s a positive thing as it allows things to happen that may not have otherwise.” Music fan Evan Crichton (27) from Glasgow attends gigs more than twice a week. He feels that The Tennent’s Mutual is a concept he can get involved with: “I love going to gigs as often as I can and I’d like to have more influence over who actually comes to play in my city. It would be brilliant to be able to chat to people who are also as passionate about music as me and to feel like you were working together to direct the Scottish music scene in some way.” To be a part of The Tennent’s Mutual, please log on to www.tennentsmutual.com. The opportunity to become one of the first founding members, which allows the right to vote, is available until 30 June.

*UK based contract bottler Fonthill Water has launched a new 13.5 litre one-way Polyethylene terephthalate (PET) cooler bottle. The new size is the latest in a line of one-way PET products from the bottler, the first company in the UK to break into this one trip market for the water cooler industry. The new size bottle stands alongside 7, 10 and 15 litre versions already in production. * Working with partner Drinks Brokers, Fonthill is offering the one-way bottles to the retail industry, and has already signed up supermarket giant Asda and office suppliers Viking to take the bottles. Speaking about the one-way bottles, Director Jonathan Brown commented: “We have taken a considered punt on the potential growth of the one trip bottle in the UK, looking at the example already set in Europe and the United States. “The bottles really appeal to retailers who can now offer customers a water cooler machine, sanitisation kits and bulk water all in one place,” he added. The new bottles have led to Fonthill making a large-scale investment in a new blow moulding machine direct from Italy, which is where the preforms are sourced from too. The new 13.5 litre size also benefits from being more environmentally friendly than the smaller 7 litre size as it uses the same amount of plastic but contains more water. Fonthill is currently producing around 3,000 of its 15 litre size one-way bottles per week and is expecting demand to grow, especially with the new size bottle. “Along with the retail channel, this system could be well suited to distributors with clients in remote locations, such as oil rigs, ships and so on as this nil-deposit system would be a great solution,” Jonathan continued. * Opening up the market* Although the one-way bottles are available at a higher cost to distributors in the short term, they could offer a different route to market for the residential sector and small business set-ups. But it could be a challenge to change the somewhat conservative nature of the water cooler industry. “We are attempting to open up the market,” he stated. “The residential sector is still the holy grail for distributors in this industry. But we have been trying to squeeze these home-based customers into our traditional methods of rentals and deposits, when perhaps we need a new and more varied approach.” Simon Hardy, who founded Justeau around two years ago, took inspiration from the US market where the cooler market has seen a shift from a traditional rental model to a purchase model across large home stores, such as Costco and Home Depot. “A lot of commercial and residential customers in the US and Canada are opting for this model of purchasing one-way bottles and coolers in one go. There is even growing availability of returning bottles for rinsing and refilling at the stores,” he commented. Justeau offers a range of quality water coolers sourced from China, all available to purchase for under £80 alongside the one-way bottles of spring water from Fonthill. “We initially worked with Ebac and now with Fonthill and launched 18 months ago, firstly with wholesale retailers Makro and Booker, plus trials with Costco. “We then became involved with office suppliers Viking, who have a huge small to medium enterprise client base, as well as supplying to wholesale distributors Spicers and Kingfield Heath.” Justeau has also developed a special handle for the bottle for ease of carrying and a cleaning kit tested and endorsed by a leading micro-biologist. The coolers, bottles and kits are now also available in the Asda Wal-Mart supermarket chain. “From reviewing who registers their cooler for warranty purposes, we have seen that around 40% of our business is now in the residential market.” Simon continued: “Our business is growing significantly and we know it’s a dynamic market. We sold close to 20,000 coolers last year and around 150,000 of the 15 litre one-way bottles. We hope to sell a further 100,000 bottles in 2008. We are now working very closely with Fonthill to boost sales potential.” * Southern roots* Fonthill is a pure English spring water from a historic protected source, found deep in the hills surrounding the 7,000 acre Fonthill-Bishop Estate in Wiltshire, South West England. The water is naturally filtered through limestone rock before emerging from modern boreholes close to the Penning and Berwick Wells. The company has been trading for seven years, with a range of customers from some of the big players to smaller, local distributors. Fonthill completed development of its new 16,000 sq ft filling hall, office and warehouse in spring 2007, fulfilling its goal to keep at the forefront of the contract bottling industry. It now has an annual capacity of around 40 million litres and filling speed of 500 bottles per hour. “It’s important to make long-term investments in this industry,” Jonathan concluded. “With our enlarged team and premises we are now looking forward to providing the highest levels of customer service to our clients over the busy summer period and beyond.” *History in a bottle - the fool of Fonthill * Notable amongst Victorian eccentrics was William Beckford, sometimes know as the ‘Fool of Fonthill’ after his Wiltshire folly home which he tried to make into a rival to Salisbury Cathedral. William Beckford was the son of a wealthy English plantation owner who, in 1771, inherited £1,000,000 at the age of just ten (almost £320,000,000 in today’s amounts). The newspapers of the time described him as “the richest commoner in England”. The flamboyant Beckford lived alone in his abbey and used only one of its bedrooms. His kitchens prepared food for 12 every day although he always dined alone and sent other meals away afterwards. He entertained guests only once, in 1800, when Admiral Horatio Nelson and Lady Hamilton visited the Abbey. He lived in the abbey until 1822 when he began to lose his fortune. The main tower collapsed for the last time in 1825 and the rest of the abbey was later demolished. Only a gatehouse and a small remnant of the north wing remain to this day. \_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\\_\_\_|\_ Does your bottling plant have a story to tell? Let us know at

*The European Commission is opening up negotiations on the Anti-Counterfeiting Trade Agreement (ACTA) between the EU and key economic partners. This is good news for the food and drinks industry, but bad news for counterfeiters who has so far managed to get away with operating their illegal business relatively carefree. * Counterfeiting and tampering is a major issue for the food industry, as it can undermine consumer trust, lead to market share loss and cost a company a fortune in marketing; more importantly, though, it can put consumers' lives and health at risk. One only has to mention the 2004 infant formula tragedy in China to understand the serious consequences of the global counterfeit food threat can have. This is why the International Trademark Association (INTA) and The International Chamber of Commerce's (ICC) Business Action to Stop Counterfeiting and Piracy (BASCAP) have welcomed news by the Council of Ministers of the mandate authorizing the European Commission to open negotiations on the Anti-Counterfeiting Trade Agreement (ACTA) between the EU and key economic partners, including the United States, Japan, South Korea, Mexico and New Zealand. In October 2007, the United States, European Union, Japan, South Korea, Mexico and New Zealand announced that they had reached a tentative agreement on a framework for a new multi-lateral agreement intended to establish a stronger set of common standards for intellectual property enforcement among their countries. Following several months of internal discussions among European Union Member States, it was announced on April 14 that an agreement has finally been reached which will allow negotiations to start in earnest. The agreement will help government and authorities to tackle this important economical problem, that has for so long been considered as a 'soft crime' and difficult to penalise. INTA and ICC's BASCAP had recently called for the negotiations on the new anti-counterfeiting agreement to begin as soon as possible and thus warmly welcome this announcement. "We are very pleased to see the speed with which ACTA is moving forward and is being embraced by those seated at the European Union's negotiating table. The actions outlined in this agreement have the potential to significantly raise the profile and the protection of trademarks and we are optimistic to see it become a reality," said INTA Executive Director Alan C Drewsen. ICC Secretary General Guy Sebban welcomed the progress announced by the negotiating parties but added some words of caution: "In order to be relevant, ACTA must deliver significant improvements over existing multilateral guidelines by establishing stronger international standards for government performance on intellectual property enforcement." A trans-national crime that has been described as "more profitable than heroin...easier than photo-copying...and with penalties like jay-walking", counterfeiting is widespread with a CIPR survey (2002) of Moscow's counterfeit market revealing 48% of the 3000 inspected retail premises to carry fake goods. According to a report by Gieschen Consultancy, $8.5 million (€5.3 million) worth of counterfeited food and alcohol products were seized worldwide during the first half of 2005. However, due to logistical issues, many products remain local rather than exported which means that the number of items seized by customs may not reflect the true size of the problem. The Organisation for Economic Co-operation and Development (OECD) survey lists Turkey as the main source of fake food and beverages (accounting for 18%), followed by China (16%), Singapore (12%), Hungary (7%) and Tunisia (6%). The report found kiwis, conserved vegetables, milk powder, butter, ghee, baby food, instant coffee, alcohol, drinks, confectionary and hi-breed corn seeds topped the list of counterfeited articles. Once fully ratified, ACTA would provide for stronger international coordination, agreement on the best enforcement practices and alignment on provisions of legal frameworks to ensure that adequate criminal, civil and border protection measures are in place.