such as Oreo and Cadbury, is reviewing its marketing strategies through adoption of newly developed generative Mondele is reviewing its marketing strategies through a adoption of newly developed generative AI tool Notably, Coca-Cola ran AI-generated holiday ads in 2024, although the execution received mixed reviews The generative AI tool has already been used for social media campaigns, showcasing visually engaging Tina Vaswani, vice president of digital enablement and data at Mondelez, assured that all AI-generated

General Mills will invest $54 million to expand its James Ford Bell Technical Center in Golden Valley General Mills’ chief innovation, technology and quality officer, Lanette Shaffer Wernerm said: “This expansion is a critical step in ensuring General Mills remains at the forefront of innovation. and empower cross-functional collaboration across our business units, enabling us to bring the next generation

General Mills has finalised the sale of its Canadian yogurt operations to French dairy cooperative Sodiaal This transaction is part of General Mills' broader strategy to reshape its business in response to evolving In light of these changes, General Mills has revised its fiscal 2025 outlook for adjusted diluted earnings Despite these adjustments, General Mills maintains its outlook for organic net sales growth and reports The strategic divestitures align with General Mills' ongoing efforts to streamline operations and focus

In a move to streamline its operations, General Mills has finalised the sale of its US yogurt business The US yogurt segment contributed approximately $1.2 billion to General Mills’ net sales in fiscal 2025 The decision to divest this business aligns with General Mills' broader strategy to focus on its core General Mills, which reported fiscal 2025 net sales of $19 billion, has been actively pursuing initiatives

Parker Hannifin, a motion and control technology provider, has launched Generation IV of its DFPlus proportional its patented voice coil drive (VCD), serves as the basis for the performance of the valve’s previous generations Within the latest iteration, a new dual-core processor enables the Generation IV valves to run at maximum proportional valves at Parker’s Industrial Systems Division Europe, said: “The enhanced features of the Generation

The British Soft Drinks Association (BSDA) has appointed Andy Bagnall as its new director general, replacing Outgoing leader Partington joined the BSDA as director general in October 2012.

General Mills has approved a multi-year global transformation initiative aimed at boosting productivity General Mills said the initiative is designed to streamline end-to-end operations across its global business General Mills has not disclosed specific details of the organisational changes or how they may affect

General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first Megan Brooks, business unit director at General Mills, commented: “We’ve seen how much people enjoy Reese To promote the new flavour, General Mills is leveraging a marketing strategy that includes a partnership Despite the introduction of the Dark Chocolate variant, General Mills says the classic milk chocolate

schoolchildren aged between 4 and 10 and found that the children with the common variant of the 'obesity gene Researchers found that the gene had no impact on metabolic rates or measures of physical activity, and “This work demonstrates that this gene doesn't lead to obesity without overeating, and suggests that "What it effectively shows is that the people with the relevant variants on the gene have a trait which dense foods, which may be more attractive to the large proportion of the population who carry this genetic

General Mills has announced the appointment of Erasmo Nuzzi as its new managing director for UK and Ireland He brings over 20 years of international food industry experience to the role, with General Mills praising Prior to this, he led General Mills European Distributor Markets and General Mills Iberia as managing General Mills said Nuzzi has been ‘instrumental’ in the success of some of its largest global brands, General Mills was founded in 1866, headquartered in Minneapolis, US.

such as M&M’s, Snickers and Dove chocolate – as entered into a licensing agreement with agricultural gene-editing This partnership aims to leverage advanced CRISPR technology – a gene-editing tool that allows scientists The collaboration grants Mars access to Pairwise's proprietary gene-editing tools and trait libraries As Mars advances its gene-editing initiatives, the regulatory landscape surrounding genetically modified The European Union is currently deliberating guidelines for gene-edited crops, which are largely unregulated

Women's health is not just an issue for women; it is an issue for society as a whole. In this FoodBev Media podcast, Sian Yates sits down with Serena Aboutboul (pictured right), head of Nestlé's nutrition strategic business unit, to explore an essential yet often overlooked topic – women’s health and nutrition. From menstruation to menopause, women face unique nutritional challenges at every stage of life. This conversation dives deep into the issues, misinformation and gaps that often leave women’s health underrepresented in both public discourse and nutrition science. Serena shares insights into the physiological connections between nutrition and maternal health, highlighting the critical role of key nutrients during life phases like pregnancy, breastfeeding and menopause. She also discusses the broader societal impact of supporting women’s health, noting the economic and social benefits that arise from better maternal and women’s health outcomes. Throughout the podcast, the discussion remains candid and non-promotional, focusing on real-world challenges and the innovations being developed to address them. Serena also sheds light on future trends in maternal and women’s health, and what’s next for the field, including Nestlé’s plans for continued research and collaboration. Don’t miss this important conversation, packed with valuable insights for anyone interested in health, nutrition or women’s wellbeing. #womenshealth #maternalhealth #Nestlé #pregnancy #breastfeeding #infanthealth