Diageo has announced the sale of its well-known coffee-cream liqueur brand, Sheridan’s, to Casa Redondo Dayalan Nayager, Diageo’s president for Europe and chief commercial officer, said: "The sale of Sheridan Pampero, and fruit-flavoured liqueur brand Safari – which has also been sold to Casa Rendondo – as Diageo brand integrity and consumer trust during the transition period, allowing Casa Redondo to leverage Diageo For Diageo, it represents a continued focus on optimising its brand portfolio in a competitive market

Diageo has announced the sale of its fruit-flavoured liqueur brand, Safari, to Casa Redondo, a Portuguese The move aligns with Diageo’s strategy to refine its portfolio management. Diageo believes that Safari – a popular liqueur in the Benelux region, Portugal and Turkey – can drive John Kennedy, Diageo’s president, Europe, said: “The sale of Safari reflects Diageo’s commitment to delivering #Diageo #Safari #CasaRedondo

Diageo has unveiled a long-term partnership with Singapore-based consumer packaged goods company Tolaram Diageo announced yesterday (11 June) that Tolaram is set to acquire a 58.02% stake in Guinness Nigeria Diageo said the move is to "accelerate the growth of Guinness in Nigeria". Dayalan Nayager, president and chief commercial officer of Diageo Africa, said: “Guinness is one of Diageo #Diageo #Guinness #Nigeria

Diageo has launched Fusion Allterra, a sustainability-focused iteration of its global open innovation Fusion Allterra will select up to 15 participants to join an eleven-week programme designed to leverage Diageo's The initiative will culminate in a ‘Demo Day’ in December 2025, where Diageo will evaluate the concepts Dave Lütkenhaus, a representative from Diageo, highlighted the successful outcomes of previous Fusion As the deadline for applications approaches on August 10 2025, Diageo is poised to identify innovative

Diageo has finalised the sale of its 80.4% shareholding in Guinness Ghana Breweries plc to Castel Group The transaction, first announced on January 28 2025 , allows Diageo to streamline its operations while Despite the divestiture, Diageo will maintain ownership of the Guinness brand and other products currently Furthermore, the Ghanaian subsidiary will still handle the distribution of Diageo’s international premium In June las year (2024), Diageo announced that Singapore-based Tolaram would acquire a 58.02% stake in

Diageo has expanded its offering under its Smirnoff brand, with the introduction of Smirnoff Spicy Tamarind Tyler Monk, Smirnoff’s brand manager, Diageo GB, said: “Smirnoff Spicy Tamarind certainly puts the Smirnoff

Diageo has announced a trial of paper-based packaging for Baileys Irish Cream Liqueur in collaboration According to the company, this is Diageo's first consumer-facing trial with paper-based bottles, evaluating Ewan Andrew, president of global supply chain and procurement and chief sustainability officer at Diageo Jamie Stone, design and innovation expert at PA, said: “We are delighted that the Diageo Baileys Minis Diageo is exploring paper-based packaging across its wider product range.

Forty organisations from across the global food and agriculture value chain, including Carlsberg Group, Diageo

Diageo has expanded its portfolio with a new gin variant under its Gordon’s gin brand, Sugar Plum Gin Hazan Aydin, head of Gordon’s and Pimm’s at Diageo GB, said: “Gordon’s is always looking at ways to provide You may also like to read: Diageo launches ‘bar-quality’ RTD premium cocktails Diageo launches new partnership lab ‘Fusion by Diageo’ Captain Morgan enters alcohol-free market with Spiced Gold 0.0%

Diageo has launched two new oat-based, dairy-free variants of its Baileys Irish cream liqueur in the Milly Shome, director of Baileys and Liqueurs at Diageo North America, said: “With Baileys Non-Dairy

Diageo has confirmed the sale of its 80.4% shareholding in Guinness Ghana Breweries to Castel Group This transaction comes after a period of speculation regarding Diageo's intentions in the West African In recent months, various media outlets reported on the possibility of Diageo divesting its stake in , and Diageo South West Central. #Diageo #Guiness #Africa #divesture

Diageo is reportedly seeking a buyer for a trio of its brands as it looks to restore its profits and Diageo declined to comment on the reports when approached by FoodBev. 1997 as part of the tie-up between Grand Metropolitan and Guinness , which led to the formation of Diageo The process of disposing of non-core brands from its portfolio comes at a testing time for Diageo, as That being said, Diageo has unveiled a cohort of innovations in the last month, including a new line