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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Flavour



Meiji launches new Bulgaria Drinkable Yogurt Salt Lemon
Meiji is adding a new product to its portfolio, Bulgaria Drinkable Yogurt Salt Lemon, on May 20 2025. This drink, inspired by Bulgaria's traditional yogurt beverage 'Ayran,' aims to meet growing consumer demand for refreshing and hydrating options during the hot summer months.



Coca-Cola Europacific Partners launches new guava flavour for Relentless energy drinks
Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages, particularly among Gen Z consumers in the UK.


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