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Creatine: The powerhouse making gains in the functional F&B market
‘High-protein’ has been the buzzword in food and beverages in recent years. But another sports-focused ingredient is muscling in to take protein’s crown. FoodBev's Melissa Bradshaw delves into the creatine craze.
Chicago-based Jimmybar Functional Protein has unveiled what it calls the 'first real food creatine protein bar' – combining performance nutrition with clean ingredients and a consumer-friendly flavour.
We speak to Mike Rudling, founder, CEO and CTO of Radix, about how he’s blending elite sports experience with advanced nutrition science and proprietary software to create functional foods designed for both performance and everyday health.
Gatorade responds to demand for healthier options with new lower-sugar variant
PepsiCo’s Gatorade sports drink brand has unveiled Gatorade Lower Sugar, a new variant containing 75% less sugar than the classic Gatorade Thirst Quencher.
TopGum Industries has unveiled a new collection of active lifestyle gummies designed to meet the nutritional needs of athletes and fitness enthusiasts.
VMI Sports launches Pez-flavoured creatine and aminogex products
Sports nutrition brand VMI Sports has launched Pez Flavoured Creatine Monohydrate and Aminogex EAAs/BCAAs + Hydration products, marking a significant expansion of its product offerings.
MyProtein debuts brand’s ‘lightest-tasting clear protein yet’
British sports nutrition brand MyProtein has expanded its clear whey protein range with the launch of Clear Whey Splash Of, said to be its ‘lightest-tasting’ clear protein to date.
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