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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry



Potencia Energy Drink from DLR
DLR Associates in the US is aiming at Hispanic consumers with its 16oz Potencia Energy Drink. President Daisy Ramirez explained how the appetite suppressing ingredient tamarind is known to be beneficial for gut and colon health.
Feb 22, 2008
Playboy energy drink launched
Playboy and Play Beverages LLC have announced the launch of the ultra-sexy, invigorating Playboy Energy Drink.
Feb 21, 2008
DSM’S TensGuard helps keep blood pressure in line
DSM has announced the launch of TensGuard, a new and unique ingredient developed to target the growing global market for blood pressure management.
Feb 21, 2008
Dale Farm makes mega breakthrough
As the first Northern Ireland dairy company to produce milk enriched with omega-3, Dale Farm continues to lead the way in product innovation with the launch of Mega Milk, the first local product to offer the additional benefits of omega-3.
Feb 21, 2008
New Protein.2Go packs from Designer Whey
Today’s women lead very busy lives, making it difficult to follow a proper diet and eat healthy. Designer Whey is preparing to combat this trend with the release of its Protein.2Go supplement packs.
Feb 21, 2008
AriZona’s All City uses street art for green tea
AriZona Beverages, best known for its ready to drink teas, has added All City NRG to its line of green-tea-based energy drinks.
Feb 19, 2008
Pepsi launches new premium cola
PepsiCo and Britvic Soft Drinks are introducing a new premium Pepsi brand exclusively to the licensed sector in the UK: Pepsi Raw.
Feb 19, 2008
AA First launches Evolution 35
Following months of market testing, UK company AA First has unveiled what it terms the “next generation water cooler” range.
Feb 19, 2008
White design from Dieau Edafim
French water cooler manufacturer Dieau Edafim has highlighted the benefits of its latest model, which is available in cool, crisp arctic white.
Feb 19, 2008
Blue Bell ice cream supports Texas 4-H
US ice cream maker Blue Bell Creameries has introduced Centennial Cupcake Ice Cream in honour of the Texas 4-H organisation's 100th birthday.
Feb 19, 2008
Marco's environmentally friendly water boiler
Marco Beverage Systems has developed a water boiler range that it claims uses 15% less energy than standard water boilers.
Feb 19, 2008
The Hydrant aims to put thirst to bed
A hands-free product that provides users with constant hydration, even if they have reduced mobility, has been developed by UK company Hydrate for Health.
Feb 19, 2008
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