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Arla launches protein pudding pots
FoodBev Media

FoodBev Media

4 January 2023

Arla launches protein pudding pots

Arla Protein UK has launched a range of smooth pudding pots that contain 20 grams of protein and are low in fat with zero added sugar. The lactose-free, low-calorie pudding pots have added vitamin D and magnesium and are available in three flavour varieties: chocolate, salted caramel and hazelnut latte. Ellie Van der Werff, brand manager at Arla Protein UK, said: “Our research suggests a strong desire from the UK market for protein puddings – with this range tapping into the permissible indulgence territory. It also allows the brand to move into a new evening occasion, thus introducing the Arla Protein UK brand to a wider audience.” The new puddings are available in Sainsbury’s stores and will be added to other major retailers in the coming weeks.

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