top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Ben & Jerry's and Ava DuVernay partner on new ice cream flavour
Rafaela Sousa

Rafaela Sousa

7 December 2022

Ben & Jerry's and Ava DuVernay partner on new ice cream flavour

Ben & Jerry's has teamed up with American director Ava DuVernay on a new ice cream flavour called Lights! Caramel! Action!. The new flavour features a vanilla ice cream base with salted caramel and graham cracker swirls and gobs of chocolate chip cookie dough. Available in both dairy and non-dairy almond milk versions, the ice cream will begin shipping across the US in January 2023. The proceeds from Lights! Caramel! Action! will support DuVernay's ARRAY Alliance, a woman-led non-profit organisation that "works to advance social justice through art," according to ARRAY's website. DuVernay said: "Ice cream is a simple joy of life. A comfort food that I've turned to on many days – making sunny ones brighter and dark ones sweeter". She continued: "Partnering with Ben & Jerry's, a company that I've long admired for their commitment to social justice, has been a thrill ride. I had the opportunity to work with food scientists to create a flavour with all the ingredients that I personally love for a cause close to my heart. Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries." Additionally, Lights! Caramel! Action! is Ben & Jerry's first flavour ever to feature a Black woman on the brand's pint. Ben & Jerry's CEO, Matthew McCarthy, commented: "Framing this up as a new flavour for the first Black woman to be a featured partner on our pints doesn't do Ava justice. We are humbled by this partnership, impressed by her work sharing not only the struggle but the joy in the justice, and we are inspired by her commitment and vision." The Lights! Caramel! Action! flavour is a full-time addition to Ben & Jerry's ice cream line-up. It will be available across the US at its franchised Scoop Shops, as well as on shelves at a retail price of $6.49 per pint.

Related posts
Unilever targets £2.9bn snacking market with new ice cream formats
New products

Unilever targets £2.9bn snacking market with new ice cream formats

Ben & Jerry's launches new ice cream flavour in US
Dairy

Ben & Jerry's launches new ice cream flavour in US

Unilever to cut a third of office jobs in Europe as part of productivity drive
Business

Unilever to cut a third of office jobs in Europe as part of productivity drive

FoodBev's top five new products of 2024 so far
Exclusives

FoodBev's top five new products of 2024 so far

Ben & Jerry's launches limited-edition Marshmallow Sky ice cream
Confectionery

Ben & Jerry's launches limited-edition Marshmallow Sky ice cream

Ben & Jerry's introduces Sunny Honey Home ice cream
Dairy

Ben & Jerry's introduces Sunny Honey Home ice cream

bottom of page