Ben & Jerry’s launches bite-sized Brookies & Cream ‘Peaces’

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Ben & Jerry’s is capturing the snackable ice cream segment with its latest product, Brookies & Cream ‘Peaces’, now available in the UK.

The new offering combines the brand’s signature brownie batter ice cream with a sweet cookie core, all enveloped in a white coating and finished with chocolatey crumbs, creating a convenient spoon-free treat.

Joao Piva, the Flavour Guru at Ben & Jerry’s, said: "We know our fans love all things delicious and convenient, and we’ve been hearing them cry out for more snackable options".

The new product is designed to provide a satisfying sweet fix without the need for utensils, appealing to consumers looking for on-the-go indulgence.

Brookies & Cream ‘Peaces’ are crafted with Fairtrade Certified sugar, cocoa and vanilla, reinforcing Ben & Jerry’s commitment to ethical sourcing and sustainability.

Set to retail at £4.50, Brookies & Cream ‘Peaces’ aims to tap into the booming snackable dessert market, which has seen increasing consumer interest in bite-sized, shareable treats that cater to a variety of occasions.