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Hippeas, a player in the plant-based snack sector, has introduced its latest product, Cheezy Cheddar Pops. This launch aims to capitalise on the growing consumer demand for healthier snack options while offering a nostalgic twist on the classic cheese ball.

Cheezy Cheddar Pops are crafted from sustainably sourced yellow peas and chickpeas, aligning with current trends favouring plant-based ingredients. Each 1oz serving contains 3g of protein and 2g of fibre, positioning the product as a nutritionally dense option for both children and adults.

The pops are marketed as vegan, gluten-free, and free from common allergens such as nuts, dairy and soy, making them suitable for school environments.

Nick Marmet, a representative from Hippeas, stated that the goal was to reimagine the traditional cheese ball, delivering a product that combines nostalgic flavours with modern nutritional standards.

He said: "“With Cheezy Cheddar Pops, we set out to reimagine the classic cheese ball – bringing back that nostalgic flavour and fun you remember, but with a modern, better-for-you twist".

"These snacks deliver all the bold, cheezy goodness you crave, while staying true to everything Hippeas stands for: clean, plant-powered ingredients, sustainable sourcing and seriously satisfying taste – without any of the junk. It’s the snack you loved as a kid, upgraded for today.”

Hippeas Cheezy Cheddar Pops will be available in the US in various formats, including a 4oz family bag at Target and 0.5oz individual snack bags on Amazon, among other retail channels. This multi-channel distribution strategy is designed to maximise reach and accessibility, tapping into both online and brick-and-mortar shopping behaviours.

The introduction of Cheezy Cheddar Pops comes at a time when the snack market is witnessing a notable shift towards healthier, plant-based options. According to recent market research, the plant-based snack segment is expected to grow significantly, driven by consumer preferences for sustainable and health-conscious choices.

In addition to their nutritional profile, Hippeas highlights their commitment to sustainable farming practices. The use of pea plants, which naturally enrich the soil by pulling nitrogen from the air, contributes to lower carbon footprints and improved soil health.