The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Next Frontier Brands has announced its acquisition of distilled non-alcoholic spirit producer, Fluère Drinks.

Distilled in the Netherlands, Fluère’s beverages are available in more than 30 countries, including throughout the Asia Pacific region, and in the UK and the US.

The brand’s portfolio includes Original, Spiced Cane Dark Roast and Raspberry Blend non-alcoholic spirits, as well as a Smoked Agave mezcal alternative, which Fluère launched last year.

Following the acquisition, Fluère will be sold through Next Frontier Brands’ global distribution network.   

“Fluère is rapidly establishing itself as a leader in the distilled non-alcoholic spirits category,” said Leon Meijers, founder and CEO of Fluère.

"We have created a suite of non-alcoholic beverages that deliver an exceptional experience to the sophisticated consumer.”

Jason Roth, chief strategy officer for Next Frontier Brands, added: “Fluere's products provide consumers with a great-tasting non-alcoholic alternative to traditional distilled spirits and position Next Frontier Brands to compete effectively at the intersection of beverage and wellness.”

Next Frontier Brands, a fast-moving consumer goods (FMCG) company with a focus on beverages and wellness products, says that Fluère is the seventh addition in the past eight months to its portfolio of FMCG challenger brands.

The financial terms of the transaction have not been disclosed.