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2025 was the year of the Ps – protein, pistachio and … Potter.
There have been a host of products that made us do a double-take over the course of this year, from the Magnum Ice Cream Company’s first product as its devolved entity (glow-in-the-dark ice lollies) to battery-flavoured crisps, 2025 has been full of incredible innovations.
There are far too many for us to include them all, but here are 15 that our readers really engaged with – how many have you spotted on the shelves?
With these products and flavours in mind, we can’t wait to see what 2026 will bring to new product development.
1 – Red Bull debuted Summer Edition White Peach energy drink
In February, Red Bull was already thinking about the summer with the launch of its Summer Edition White Peach variety, which followed the brand’s previous summer flavours.
Boasting notes of white peach with a hint of citrus peel, this combination not only adds zest but also complexity to the drink, which is characterised by a smooth, floral finish and an aromatic touch of ambrette.
2 – CCEP launched Dr Pepper Zero Sugar Cherry Crush ahead of Valentine’s Day
Coca-Cola Europacific Partners (CCEP) set the tone for Valentine’s Day 2025 with the launch of a limited-edition Dr Pepper Zero Sugar variant: Cherry Crush, which aimed to capitalise on the growing demand for flavoured carbonated beverages during the Valentine’s Day shopping period.
3 – PepsiCo added Christmas crisp flavours, including gingerbread Doritos
Perhaps one of the most interesting crisp flavours we have seen this year is Doritos’ festive gingerbread flavour.
Combining the brand’s signature crunch with the warming spice of gingerbread, PepsiCo said the unique flavour pairing aimed to blur the lines between sweet and savoury snacking during the holiday period and really jumped on the trend of pairing sweet and savoury flavours, which began to make headway in the later stages of 2025.
4 – Doritos unveiled limited-edition Black Garlic Dip ahead of Stranger Things season finale
Doritos appears on the list again with its Stranger Things collaboration to celebrate the launch of the Netflix show’s final season.
The dip features a creamy texture, bold flavour profile and charcoal-black colour, which complements the signature crunch of the crisps, making it an ideal addition for sharing occasions.
5 – Red Bull introduced new sugar-free Lilac Edition drink
And another re-entry on our list, this time for Red Bull, with the latest in its sugar-free energy drink range: Red Bull Sugar-free Lilac Edition.
Offering flavours of grapefruit and blossom, this edition was released in a series of sizes, including a four pack.
6 – Lindt & Sprüngli launched Excellence Fusion chocolate bar
Next up on our list is one for the chocolate lovers – Lindt’s fusion bar which promises to redefine those indulgent chocolate experiences by combining both dark and milk or white chocolate, depending on the variety.
The combo came after research found that although dark chocolate was growing in popularity – possibly due to the rise in better-for-you products and a growing movement of health-conscious consumers, many were put off by its intensity.
7 - New snack brand Rewind unveiled 9-volt battery-flavoured chips in the Netherlands
Perhaps one of the more unusual flavours to appear in 2025’s list of product innovations was Rewind’s 9-volt battery-flavoured corn chips, which claimed to capitalise on nostalgic consumer experiences while introducing a unique flavour profile to the snack aisle. I’ve never tried a 9-volt battery, or any battery, come to that, but we don’t judge here.
8 – Hershey’s Reese’s and Oreo brands collaborated on new product line
We have seen a couple of legacy brands collaborate in recent years, and this year, The Hershey’s Company revealed a collaboration between its iconic Reese’s and Oreo brands to launch a peanut butter version of the popular biscuit and an Oreo-themed peanut butter cup.
The Reese’s Oreo Cup featured a blend of milk chocolate and white crème peanut butter cup with Oreo cookie crumbs, while the Oreo Reese’s Cookie consisted of classic Oreo chocolate sandwich cookies, filled with Reese’s signature peanut butter and Oreo cookie crumbs.
9 - Nestlé launched GLP-1 friendly high-protein frozen pizzas with Vital Pursuit Max Pro line
With an increase in the use of GLP-1 medications, it is no wonder that product development has been racing to catch up. Nestlé’s Pro Max line under its Vital Pursuit brand, brought us a high-protein, frozen pizza compatible with the GLP-1 lifestyle.
Available in two varieties for both the cheese lovers and the meat eaters, these were positioned as some of the highest-protein pizzas available on the market.
10 – Ben & Jerry’s debuted new Sweet Mango Memories flavour in UK
It’s been an interesting year for Ben & Jerry’s from fallings out with its parent company to one of its founders stepping down, but they have at least managed to find the time to introduce some incredible new flavours into the market, including its Sweet Mango Memories ice cream.
The fruity offering was co-created with entrepreneurs with refugee backgrounds, further cementing the brand’s call to social justice and action.
11 – Aldi launched new high-protein ice cream tubs
It isn’t just pizza that has had the high-protein treatment. Aldi launched a new line of high-protein ice cream tubs into its UK supermarkets in two flavours to offer a better-for-you indulgent option for health-conscious shoppers that is affordably priced when compared to those released by other brands.
12 – The Magnum Ice Cream Company debuted glow-in-the-dark ice pop ahead of Unilever demerger
While the big news for the Mangum Ice Cream Company is the demerger that finally went through in December, we were particularly interested in the first product released under the Magnum Ice Cream Company name: Hydro:ICE.
Launched exclusively in Ibiza, the hydrating ice lollies not only glow in the dark – which adds to the party atmosphere of the island but were also a refreshing, low calorie alternative to the tradilow-caloriey libations.
13 – Coffee Mate launched Harry Potter- themed Butterbeer creamers and cold foam
Coffee Mate expanded its Harry Potter-inspired line with the launch of new Butterbeer-flavoured creamers and cold foam just in time for the festive season to kick off. The range featured butterscotch, cream and caramel notes and marks the first time that creamers and cold foam with a Butterbeer edge were sold in the US.
14 – New ‘superfruit’ red berry grapes launched in UK under BoomBites brand
Spanish brand BoomBites claimed to have brought a UK-first ‘superfruit’ to the UK with its launch of Red Berry Grapes in Marks and Spencer stores. There has been a real trend of ‘flavoured’ grapes over the course of this year, and the BoomBites Red Berry Grapes had the flavour of traditional grapes, but with a deep, red pulp on the inside, like that or a berry or cherry.
15 – Keebler introduced limited-edition Harry Potter ‘Butterbeer’ cookies
And to round us off, another mention of butterbeer, this time in biscuit form. Keebler partnered with Warner Bros Discovery Global Consumer Products to launch these limited edition Harry Potter Butterbeer Fudge Stripes cookies products inspired by the popular beverage from the HP universe.
Featuring a Butterbeer flavoured cookie topped with Butterbeer flavoured fudge that replicates the sweet and frothy combination of cream soda and butterscotch.
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