Mars-owned cereal brand Nutri-Grain is launching Nutri-Grain Crunchy in the US, a new snack bar designed to meet growing consumer demand for whole grains and higher fibre options. The bars, hitting select retailers this month with a full national rollout planned for spring, come in Chocolate Chip Chia and Honey Oat Flax flavours. Nutri-Grain Crunchy is formulated with oats, barley, buckwheat, rye and quinoa, delivering at least 23g of whole grains per bar and a 'good source of fibre'. The bars are Non-GMO, peanut-free and free from high-fructose corn syrup, artificial flavours and colours, aligning with a wider industry trend toward cleaner labels and better-for-you snacks. “Nutri-Grain Crunchy is a fresh expression of the brand’s hard-working goodness,” said Eileen Flaherty-Yao, senior director, brand marketing at Mars. “It’s a crisp, flavourful bar designed to support the small but meaningful moments that carry people through the day.” The launch reflects the broader consumer shift toward purposeful nutrition, particularly fibre, which remains underconsumed by most Americans. According to the USDA, average daily intake falls at around half the recommended level, signalling an opportunity for convenient snacks that support everyday wellness. Nutri-Grain Crunchy represents an evolution in the brand’s portfolio refresh, combining upgraded nutrition with a crisp texture and familiar bar format. The new bars aim to balance taste, convenience and health claims, positioning them to appeal to both existing brand loyalists and a new wave of health-conscious consumers. Priced at $4.49 per 10-count box, the bars will roll out nationally through spring 2026.

Om Mushrooms, a US-based functional mushroom company, has secured a $6.5 million line of credit from JPalmer Collective (JPC), an asset-based lender specialising in high-growth, women-led and natural products businesses. The funding is intended to support Om Mushrooms’ next stage of growth, enabling the company to meet rising consumer demand for functional mushroom products across supplements, beverages and plant-based nutrition categories. “This funding will help us navigate growth opportunities as consumers increasingly seek out the benefits of mushrooms,” said Sandra Carter, co-founder of Om Mushrooms and M2 Ingredients. “JPC understands our business and channels in detail, serving not just as a lender but as a strategic advisor.” Founded by Dr Carter, a health and wellness expert, and veteran mycologist Steve Farrar, Om Mushrooms has built a reputation in the functional wellness sector over more than a decade. Its portfolio includes organic, non-GMO mushroom powders, capsules, gummies and functional beverages aimed at supporting focus, immunity, stress relief and gut health. JPalmer Collective’s founder and CEO, Jennifer Palmer, said: “Functional mushrooms have become one of the most exciting growth areas in natural wellness, and Om has been ahead of that curve for more than a decade”. The flexible credit line is designed to support Om Mushrooms’ scaling needs and ensure the company can respond to surging demand. The move comes amid a broader surge in consumer interest in functional wellness and plant-based natural products, with mushrooms increasingly positioned as versatile ingredients in both supplements and functional foods and beverages. JPalmer Collective, established in 2023, focuses on providing consultative lending solutions for women-led and high-growth consumer brands, particularly those serving sustainability-conscious markets. Om Mushrooms products are grown in the US under certified organic conditions and undergo rigorous testing for purity and potency. The company’s emphasis on science-backed wellness solutions positions it to capitalise on the growing functional mushroom trend, which is expected to remain a high-growth segment within the broader natural products market.

BodyArmor the US-based sports and functional hydration brand, is expanding its Flash I.V. line with the introduction of Flash I.V. Caffeine Zero Sugar, a new beverage aimed at active consumers seeking both hydration and alertness. The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar, positioning it at the intersection of the growing functional beverage and energy hydration segments. It is offered in Pineapple Passionfruit and Watermelon Punch flavours, combining “bold taste with functional performance,” according to the company. The move builds on BodyArmor’s broader Flash I.V. portfolio, which includes ready-to-drink beverages and hydration boosters, and reflects the brand’s strategy to target health-conscious, performance-oriented consumers. The formulation also incorporates zinc and vitamins B and C, supporting immune health alongside hydration and cognitive alertness. The launch follows the brand’s 2025 rebranding, which introduced a refreshed visual identity and packaging aimed at appealing to both established and next-generation athletes. The functional hydration segment is experiencing rapid growth, driven by consumer interest in zero-sugar options, natural ingredients and beverages that combine hydration with cognitive or energy benefits. The product officially launches today (January 14) and will be available nationwide in stores and online.

Heinz has unveiled a unique new packaging innovation: the Heinz Dipper, a fry box with a built-in ketchup compartment engineered for on-the-go dipping. The patent-pending Heinz Dipper is now rolling out at participating restaurants and sports stadiums in 11 countries worldwide, including six cities in the US and ten other countries: Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait. It aims to help consumers enjoy the iconic fries and ketchup combination away from the table, with Talker research finding that 70% of ketchup and fry lovers have spilled ketchup when dipping on-the-go. Furthermore, 80% said they have considered skipping condiments altogether due to a lack of ‘dip-friendly’ packaging options. Heinz’ packaging innovation, made to address these problems with a mess-free, convenient design, marks the most widespread global activation from the brand to date. It serves as a test for expanded distribution and long-term growth in Heinz’s Away from Home channel. Nina Patel, vice president of global Heinz brand at the Kraft Heinz Company, said: “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives”.

Coca-Cola has halted its plans to sell Costa Coffee, the UK-based coffee chain it acquired for $5.1 billion in 2018. This decision follows a protracted auction process that failed to yield satisfactory offers from prospective buyers, according to a report by the Financial Times . The news of the potential sales was first announced back in August 2025 , which came as the beverage giant reassessed its portfolio in response to evolving consumer preferences and economic pressures. Coca-Cola's decision to terminate discussions with potential bidders, which included private equity firms such as TDR Capital and Bain Capital, marks a pivotal moment in the company's strategy to enhance its footprint in the competitive global coffee market. The beverage giant had initiated the sale process in response to shifting market dynamics and increasing competition from major players like Starbucks and Nestlé. Despite initial interest from several private equity firms, including Apollo Global Management and KKR, the final bids were reported to be below Coca-Cola's expectations, prompting the company to cease negotiations in December. While the company has not ruled out the possibility of reviving the sale in the medium term, the current pause highlights the challenges in the food and beverage acquisition landscape. Coca-Cola's acquisition of Costa Coffee was aimed at bolstering its presence in the coffee segment, which has seen rapid growth and diversification. However, the decision to withdraw from the sale process raises questions about the company's future strategy for Costa amidst evolving consumer preferences and market conditions.

Private equity firm L Catterton has announced the acquisition of Good Culture, a rapidly growing cottage cheese brand, in a deal that values the brand at more than $500 million. This investment highlights the increasing consumer demand for innovative dairy products and positions L Catterton to capitalise on the burgeoning cultured dairy segment. Good Culture has experienced remarkable growth, with sales quadrupling over the past three years, coinciding with a nearly 60% increase in the overall cottage cheese market during the same period. The brand has established a strong presence by transforming cottage cheese into a versatile and appealing option for health-conscious consumers, a trend that is gaining momentum in the food and beverage sector. Andrew Taub, managing partner of L Catterton’s Flagship Fund, said: “Good Culture has built an extraordinary niche in cultured dairy, transforming a once-dormant corner and making cottage cheese into one of the most exciting and versatile items in food.” This sentiment reflects a broader industry shift towards products that meet evolving consumer preferences for healthier and more functional foods. L Catterton's investment will enable Good Culture to expand its production capabilities, enhance distribution channels, and drive innovation within its product line, which includes not only cottage cheese but also sour cream and cream cheese. The acquisition underscores L Catterton’s strategy of investing in consumer-focused brands that resonate with contemporary dietary trends. Backed by luxury goods conglomerate LVMH, L Catterton manages approximately $37 billion in assets, with a diverse portfolio that includes health and wellness brands like Solidcore and Thorne. As the cottage cheese category continues to evolve, industry stakeholders will be closely monitoring Good Culture’s integration into the L Catterton portfolio. The brand’s focus on high-quality ingredients and innovative marketing strategies positions it well to capture an even larger share of the growing cultured dairy market. With this acquisition, L Catterton not only enhances its footprint in the dairy sector but also reinforces its commitment to supporting brands that align with consumer demands for healthier, more sustainable food options. The deal is expected to close in the first quarter of 2026, pending regulatory approval.

Diageo is reportedly considering a sale of its China assets as part of a review of its operations, according to Bloomberg News . The report, published yesterday, states that the Guinness and Johnnie Walker maker is conducting an assessment of the China assets as part of efforts to streamline its portfolio. According to Bloomberg , its unidentified sources revealed Diageo is currently working with Goldman Sachs and UBS to carry out the review of its operations, which includes a more than 63% stake in Shanghai-listed wine and spirits group Sichuan Swellfun. The alcohol giant has faced headwinds in recent years due to changing consumer behaviours and market challenges, particularly relating to the ongoing tariff uncertainty. The company reported slowing demand in China in November, leading to a double-digit sales decline. Diageo has been implementing a series of strategic measures to optimise its operations and improve performance, including several divestments over the past year. Most recently, it announced the sale of its 65% stake in East African Breweries (EABL) to Japanese beer giant Asahi in a significant $2.3 billion deal. The transaction is currently undergoing a regulatory review process, however the sale’s final completion has been temporarily halted by Kenya’s High Court after previous EABL distributor Bia Tosha filed a motion seeking to suspend the sale until pending litigation – based on a dispute with Diageo dating back to 2016 – is resolved. FoodBev has approached Diageo for comment on the review of its China business.

Global convenience store Circle K has teamed up with Monster Energy to introduce a new energy drink flavour, Ultra Punk Punch, available exclusively at its US locations. This launch marks the first-ever exclusive collaboration between Circle K and Monster Energy, offering consumers a unique opportunity to experience this vibrant flavour before its nationwide rollout scheduled for March. Ultra Punk Punch is designed for consumers who lead dynamic lifestyles, combining a classic fruit punch profile with a bold twist. The flavour features a blend of juicy red berries, cherries, pineapple sweetness and citrus zest, rounded off with refreshing notes of mango and kiwi. The drink contains zero sugar, aligning with the consumer demand for healthier beverage options. Rebekah Stevenson, head of packaged beverages at Circle K, commented: “Launching Ultra Punk Punch exclusively in our stores is about bringing a bold, new flavour to people before they can get it anywhere else”. Mario Suarez, vice president of Monster Energy for Circle K, echoed this sentiment: “Circle K has long been one of our most valued convenience retail partners, and offering them an early, exclusive release was an easy decision”. This collaboration is expected to drive foot traffic to Circle K stores, appealing to both existing Monster Energy fans and new customers seeking exciting beverage options.

A new UK start-up, Messyface, is launching its range of better-for-you spreads this month, aiming to bring a modern uplift to the nation’s jams and preserves aisles. The brand offers a fresh take on Tahin Pekmez, a traditional Turkish sweet spread made from slow-cooked grape molasses and nutty, sesame-based tahini. This sweet spread can provide an alternative to both jam and peanut butter, ideal for enjoying on bread among other breakfast and baking applications. According to the brand, the product offers an indulgent caramel-like texture, with tasters saying they ‘can’t believe’ it’s made from just grapes and sesame seeds. In addition to being vegan and gluten-free, the spreads tap into two of the most prominent current food trends: fibre-rich products, and naturally sweetened options that are free from refined sugars amid the shift away from ultra-processed foods. The product launches in three varieties: original, made with just grape molasses and tahini; hazelnut, made with the addition of roasted hazelnuts; and hazelnut cacao, adding 100% cacao powder to the hazelnut variety. Alex Epstein, founder of Messyface, first discovered Tahin Pekmez in a small Turkish deli in the Netherlands. Since, he has been determined to bring the seed and fruit fusion to a broader audience through the development of his brand. “I loved the simple transparency of the recipe, the fact this was a fibre-rich product with authentic World cuisine heritage that offered natural fruit sweetness without resorting to any refined sugars, palm oil or synthetic stabilisers, sweeteners and thickeners,” he commented. “Ottolenghi has made significant strides in recent times championing tahini appreciation with the UK. My vision was to spread the ‘tahini joy’ by championing it within a more mainstream medium that could be utilised on bread, in porridge, within smoothies or across any number of home baked offerings”.

The UK government has initiated a pivotal consultation aimed at phasing out the use of caged systems for laying hens, a move that could reshape animal welfare standards in the poultry industry. Announced by the Department for Environment, Food & Rural Affairs (DEFRA), the consultation aims to address public concerns over animal welfare and the conditions in which farmed animals are kept. The proposed measures include a ban on the introduction of new enriched or 'colony' cages starting in 2027, with a complete phase-out of all caged systems by 2032. Additionally, the consultation seeks to eliminate the current exemption for smaller flocks kept in battery cages, which has permitted some operations to continue using these systems for groups of 350 birds or fewer. This initiative is particularly timely, as approximately 10 million hens in the UK are currently confined to enriched cages, which offer minimal additional space compared to traditional battery cages – about the size of an A4 sheet of paper per bird. Critics argue that such conditions severely restrict the birds' ability to express natural behaviours, leading to significant stress and suffering. David Bowles, head of public affairs at the RSPCA, praised the government's announcement as “an enormous step towards a cage-free future”. He noted the importance of public engagement during the eight-week consultation period, urging animal welfare advocates to voice their support for the proposed changes. “Every year, millions of farmed animals are kept in cages, unable to express their natural behaviours and experiencing unimaginable suffering,” Bowles said. “This consultation is a crucial opportunity to push towards a cage-free future.” Public sentiment strongly favours this initiative, with recent polling indicating that 73% of the British public oppose the use of cages for hens. This widespread support underscores a significant shift towards more humane farming practices, reflecting changing consumer preferences for ethically sourced food products. As the consultation progresses, stakeholders – including farmers, animal welfare organisations and the general public – are encouraged to provide feedback on the proposed changes. The outcome of this initiative could lead to substantial shifts in production practices across the poultry industry, influencing both animal welfare standards and consumer perceptions.

Freja , a player in the UK bone broth market, has unveiled a new Cooking Bone Broth range, designed specifically for culinary applications. This product line responds to consumer insights indicating a strong demand for a robust, flavourful broth suitable for everyday cooking. The new Cooking Bone Broth will be available in two variants: Rich Chicken and Rich Beef. This marks Freja's first foray into a product explicitly crafted for cooking rather than sipping. The decision to develop this range stems from feedback highlighting the need for a broth that delivers deeper flavour and seasoning, enhancing the cooking experience for home chefs. “Our mission is to help more people experience the benefits of bone broth in ways that fit real life,” said Jessica Leather, founder of Freja. “The Cooking Bone Broth range allows customers to incorporate bone broth more frequently into their daily meals, while our original bone broths continue to cater to those who enjoy sipping.” Key features of the Cooking Bone Broth include: Purpose-built for cooking: The formulation is designed to provide a richer, more robust flavour profile, making it ideal for soups, stews, sauces and gravies. Traditional ingredients: Made with real bones, meat, vegetables, herbs and seasoning, the broth maintains a commitment to quality and nutrition. Nutritional benefits: Each 350ml pouch contains 8-10g of protein and 3-5g of collagen, delivering nourishment alongside flavour. Affordability: Priced at £3.50, the Cooking Bone Broth is positioned as an accessible ingredient for everyday cooking. Freja's new range reflects a shift in its product offerings, allowing the company to cater to a broader audience while maintaining the integrity of its original broths, which are lighter and designed for nutritional sipping. The Rich Chicken and Rich Beef broths are made from free-range chicken and grass-fed beef, respectively, highlighting the brand's commitment to quality and sustainability. The Cooking Bone Broth will be available in major retailers including Waitrose and Ocado, as well as online at frejafoods.com, ensuring widespread access for consumers looking to enhance their cooking with quality bone broth. Founded in 2020 by Ed Armitage and Jessica Leather, Freja has quickly become the UK’s leading bone broth brand, driven by a passion for nutritious, collagen-rich products.

Mark Morey Hormel Foods has announced the upcoming retirements of two key executives, Mark Morey and Paul Peil, as part of its ongoing strategic evolution. This transition comes as the company continues to reinforce its commitment to quality and innovation in its fresh pork and ready-to-eat meat segments. Mark Morey, who has been with Hormel for over three decades, currently serves as vice president of operations for fresh pork. His extensive career at Hormel has seen him take on various leadership roles, contributing significantly to the company’s operational excellence and customer-centric approach. Jeff Ettinger, interim CEO, praised Morey’s impact, said: “His customer focus, operational discipline, and commitment to continuous improvement have strengthened our fresh pork business”. Paul Peil Paul Peil, vice president of marketing for fresh and ready meats, is also retiring after a distinguished 36-year career with Hormel. Peil has played a pivotal role in advancing the company’s marketing strategies and enhancing customer relationships throughout his tenure. Ettinger noted: “Paul's leadership has been instrumental in driving team performance and positioning our brands for growth”. The departures of Morey and Peil signal a significant moment for Hormel Foods as it looks to build on the strong foundations they have established. Their leadership has guided the fresh pork and ready meats divisions through periods of growth and transformation, setting the stage for the company’s future initiatives. As Hormel prepares for these transitions, it remains focused on innovation within its product offerings. The company recently introduced new flavours and products, including a variety of fresh and ready-to-eat meats, aligning with evolving consumer preferences for convenience and quality. Hormel Foods, with approximately $12 billion in annual revenue, operates in over 80 countries and is known for its diverse portfolio of iconic brands, including SPAM, Jennie-O and Applegate. The company’s commitment to quality and sustainability continues to drive its operations, ensuring that it meets the demands of today’s health-conscious consumers.