Coca-Cola Enterprises (CCE), the world’s biggest Coke bottler, is cutting its carbon emissions and improving its fuel efficiency by buying 120 new trucks powered by an environmentally friendly diesel-electric system. Specially equipped by the Eaton Corp of Kalamazoo, Michegan, the trucks will join CCE’s distribution fleet in the US. CCE has already been operating 20 trucks powered by Eaton’s hybrid power system since last year. The bottler’s new order for Eaton-powered trucks is the biggest yet from a North American customer. Extensive testing and evaluation by CCE showed the Eaton hybrid power system reduced emissions roughly 32% and fuel consumption by up to 37%, compared with conventionally-powered trucks. “We've been working with Coca-Cola Enterprises since 2003 to assess our systems,” said Dimitri Kazarinoff, General Manager for Emerging Technologies at Eaton’s Truck Group. “Coca-Cola is demonstrating its commitment to reducing pollution and greenhouse gases, and Eaton is pleased to be a part of this effort. We're looking forward to working with them to deploy the systems into their transportation network.” Dave Leasure, Corporate Director of Fleet Procurement for CCE, noted: “In addition to the environmentally friendly advantages that hybrid vehicles deliver, we're also happy to report that driver acceptance has been highly favourable, especially in high start-and-stop applications. “The hybrid drive units have been performing very well in communicating with the electronic engines, always giving us the necessary torque and horsepower when it's needed.” The Eaton diesel-electric power system features an UltraShift automatic transmission, and recovers energy normally lost during braking, which is stored in batteries.

*At a joint Nestlé-UN Global Compact event in New York, Peter Brabeck-Letmathe, Chairman and CEO of Nestlé, presented the company's first Creating Shared Value report, including new figures on the impact of its business activities on the environment and society across the world. * In 2007, Nestlé reduced its direct greenhouse gas emissions by 16% compared to 10 years ago, and its overall water withdrawal by 28%, while at the same time increasing the total volume of goods produced by 76%. That same year, Nestlé invested over CHF 100 million in environment-related industrial improvements, as well as around CHF 170 million in new production facilities in Brazil, Pakistan and China. The company also continued to provide free technical assistance to over 600,000 farmers in the developing world, including CHF 30 million in micro-credits. Peter Brabeck-Letmathe, Chairman and CEO of Nestlé, said: "Creating Shared Value means thinking long-term, while at the same time delivering strong annual results. One of the fundamental Nestlé Corporate Business Principles is that we will not sacrifice long-term development for short-term gain. "This enables us to deliver the Nestlé model – 5-6% organic growth together with an EBIT margin improvement in constant currencies – year after year, while at the same time improving our environmental and social performance, thereby having a positive impact on millions of people across the world." Detailed figures The report, which was reviewed for accuracy by Bureau Veritas, is an integral part of Nestlé's business reporting. It contains a number of detailed figures which have become available as a result of the continued development of GLOBE, Nestlé's worldwide management information system, and are now made public for the first time. Indeed, GLOBE will supply increasing amounts of information about Nestlé over the coming years, allowing the company to provide progressively more quantitative information about its activities in local communities everywhere. The full text of the report in English, French, German and Spanish, as well as supporting video material, is available at <<1>.">www.nestle.com/csv]<1>. <1>: http://www.nestle.com/csv

*As SoBe Lizards dance their way onto billboards across country, straight from their much buzzed about Super Bowl debut, the SoBe Lizards are bringing their Thrillicious message to the world's largest outdoor stage – New York's Times Square. * The SoBe Lizards – whose moves to the groove of 'Thriller' helped make SoBe Life Water's Super Bowl ad a fan favorite and sparked an online frenzy – will make their presence felt in a larger-than-life way on video walls starting 19 March and on a huge billboard at the highly trafficked intersection of New York City's 7th Avenue and 47th Street later in the month. Over the next few weeks, the rhythmic reptiles will slither their way across Manhattan and the nation, spreading the SoBe Life Water Thrillicious movement from coast to coast through billboard displays. "With Thrillicious, SoBe Life Water brings glamour to the water business. The SoBe Lizards have become true ambassadors to the hipness of water and are creating a pop culture event around the category for the first time," said Arnell Group CEO Peter Arnell who masterminded bringing to life the SoBe Lizards as dancing and rebellious, yet irresistible creatures. A basic element of the SoBe logo, the Lizards quickly have become pop culture personalities – and the true face and image of the brand. Created and designed by Arnell, the billboards further the in-your-face coolness of both the characters and the beverages. One of the SoBe Lizards features a bejeweled mouth grill with the word 'SoBe' embedded in the billboard image. A lifestyle unto itself PepsiCo Americas Beverages CEO Massimo d'Amore commented, "SoBe Life Water is not only an enhanced water; it is a lifestyle unto itself. We are providing consumers the healthiest, most fun and refreshing products, delivering the incredibly positive benefits of hydration and unmatched brand experiences. This billboard blitz will enable consumers to experience on a street level the uniqueness of SoBe, the SoBe Lizards and the overall Thrillicious movement from New York to Los Angeles – no matter where they work or live." The billboards will continue the momentum and appeal of SoBe Life Water, the SoBe Lizards and Thrillicious. The Super Bowl spot featuring the song `Thriller' and starring supermodel Naomi Campbell along with the dancing SoBe Lizards was viewed online an astounding five million times in just two weeks. The YouTube community made Thrillicious its most viewed Super Bowl spot, with more than one million views alone. The overall Thrillicious movement comes as SoBe Life Water has reformulated five delicious, low-calorie flavours – blackberry grape, pomegranate cherry, orange tangerine, strawberry kiwi and passionfruit citrus – each infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and healthy herbal ingredients.

*The recent groundswell of US state activity surrounding the issue of rbST (recombinant bovine growth hormone) and labelling claims continues, as legislators in Kansas, Vermont and now Missouri are considering bills that would severely restrict the types of labels dairy processors can use. * In addition, the governors of Ohio and Utah have proposed new labeling regulations. The International Dairy Foods Association (IDFA) opposes these efforts and has urged the Governors of Ohio and Utah and members of the Kansas Senate to protect the consumer's right to make purchasing decisions based on truthful and not-misleading product labels. Processors and, until recently, most states, have followed the uniform labelling guidance regarding rbST that was issued by the Food and Drug Administration (FDA) in 1994. The new regulations proposed by these states and a growing number of others would deny consumers the right to receive – and dairy processors the right to provide – information about whether the products contain milk from cows not treated with rbST. And because the details of the proposals vary from state to state, they could result in a patchwork of regulations that would place a heavy burden on interstate suppliers. "Most dairy processors market across state lines," said IDFA President and CEO Connie Tipton in her letter to Ohio Governor Ted Strickland. "Requiring those companies to change labels for dairy products on a state by state basis will unnecessarily add costs to dairy products." Tipton made a similar appeal to Utah Governor Jon Huntsman, adding that the state's proposal could lead to less milk being consumed, fewer dairy farmers and a decline in economic activity in the state. In both letters, Tipton urges the governors to reject new regulations in favour of the existing FDA guidance on rbST absence claims.

The partnership between Next Proteins and Rite Aid means that the Designer Whey product range will be on the shelves of more than 1,500 Rite Aid stores. Next Protein CEO David Jenkins commented: "With Rite Aid as our partner, Designer Whey protein products will reach people across the country, enabling them to embrace a more health conscious lifestyle." The protein company's website are offering free samples and provides more information on the products as well as ideas for diet plans, meals and recipes. Current flavours on offer are: orange mango, pomegranate, chocolate, vanilla and strawberry.

The Financial Times reported earlier today that Premier Foods, the UK baker of Hovis bread, plans to cut its dividend in half as it tries to repair some of the damage from losses, which analysts estimate as close to £20m. Premier paid total dividends of 12p per share in 2006, and last year paid an interim dividend of 4.3p. When Premier Foods bought RHM for £1.2bn more than a year ago, chief executive Robert Schofield said the deal was about "big brands". He added: "The prospects of what we can do with that brand are enormous." Yet, last year, sales of the brown bread fell 11% as it lost market share to Warburtons (Britain's biggest bread brand) and Kingsmill. The decline was blamed on having to increase bread prices more quickly than rivals because of rising UK wheat prices. Wheat accounts for nearly a third of Hovis's raw material costs, which analysts at Credit Suisse estimate at nearly £1bn. Rising price of wheat Premier, like other food producers, has been hit hard by dramatic jumps in wheat prices, creating concerns that margins will be squeezed, making it more difficult for the company to service its debts. The price was fairly stable until last summer, but then it doubled from £100 a tonne to £200 within a few months. This has meant that the retail price of a loaf of bread has increased by about 15p.

*Net sales by US beverage maker Hansen Natural Corp jumped 63% to $246.6 million in the last quarter of 2007, driven by continued strong growth of the company’s Monster Energy line. * Hansen’s earnings for the quarter more than doubled to $45.1 million, or $0.45 per share. Net sales for the full year rose 49.3% to $904.5 million, with earnings up 52.5% to $149.4 million, or $1.51 per share. However, Hansen’s results were impacted by higher raw material costs. The company’s gross profit margin in Q4 declined to 51%, from 53.1% in the last quarter of 2006, while its margin over the full 12 months of 2007 was 51.7%, down from 52.3% in 2006. Hansen also incurred contract termination costs of $15.3 million as it switched distribution to the Anheuser-Busch system last year, while a further $9.8 million was paid out to independent assessors who investigated Hansen’s granting of stock options to executives. Rodney Sacks, Chairman and Chief Executive of Hansen, said in a formal statement that the company’s record revenues reflected continued strong sales of Monster Energy drinks, as well as the Java Monster line of non-carbonated, dairy-based coffee drinks (introduced in April 2007) and Monster M-80 energy juice (introduced in March 2007). Sacks said: “We're excited by the launch in December 2007 of the five new Java Monster line extensions, as well as the launch of our new Monster Heavy Metal (introduced in November 2007) and Monster MIXXD (introduced in December 2007). We are extremely pleased by the reception, both from the trade and consumers to our new line extensions. “The energy category continues to show strong growth, and the Monster Energy brand continues to grow in excess of the overall category growth.”

*Following Tuesday’s announcement of the 2008 Federal Budget by Minister Flaherty, the Canadian Health Food Association (CHFA) has announced that it's pleased to see that $33 million will be allocated to the Natural Health Products Directorate (NHPD). * However, CHFA believes that the Government missed an opportunity through the tax system to enable Canadians to better manage their health. “The Government is to be applauded for recognising the importance of responding to Canadians,” said CHFA President and CEO, Penelope Marrett. “A robust and thriving natural health products (NHP) industry will help to ensure that Canadians have access and choice when they're seeking NHPs. However, Marrett said that, as a regulator, what's needed is A-based funding for NHPD, since they're currently dealing with a serious backlog of applications from 2004, when the regulations came into being. “This backlog is of grave concern to our members,” said Marrett. "We've already seen how this backlog has had a very negative impact on our industry, which includes many small businesses. Most importantly, we're worried that this backlog is hindering the supply of these products to Canadians, many of whom rely on NHPs for their health and well-being. “The government needs to do more to strengthen the ability of Canadians to better manage their own care, including the use of NHPs,” said Marrett. “Enhancing self-care is of primary importance to Canadians and will save Canada’s health system millions of dollars a year.” Background NHPs have become increasingly popular as Canadians look for better ways to manage their health. Over 75% of Canadians purchased natural health products in 2005, according to an Ipsos Reid survey. NHPs available in Canada include vitamins and minerals, herbal remedies, homeopathic medicines, and traditional Chinese medicines. The Canadian NHP industry is currently valued at over $2.5 billion and is growing. * About CHFA* The Canadian Health Food Association (CHFA) is a non-profit, federally chartered trade association. Its 1,300 members include retailers, wholesalers, distributors, manufacturers, consultants and other associations that are involved in a variety of industry sub-sectors, such as supplements, vitamins, herbals, homeopathics, sports nutrition products, natural foods and organic products.

To understand how Fairtrade products measure up against some of the big brands, Which? asked a panel of experts to sample both and compare them for taste and value for money. The report’s results suggested consumers who avoided Fairtrade products because of concerns about quality might want to try them again. Giles Hilton, chief taster for Whittard and a member of the Speciality Coffee Association rated Cafédirect’s Medium Roast fresh ground coffee higher than the non Fairtrade coffee for both taste and value for money. Cafédirect Head of Corporate Affairs Zachary Dominitz says, “We are delighted, but not surprised, that our coffee has beaten off the competition on taste. Growers are the heart of Cafédirect, and our direct relationships with them – and their pride in their work – guarantees we get the best possible beans, and that’s reflected in the quality of our coffee. “In the last three years alone we've reinvested 60% of our profits directly into growers' organisations and communities, which has enabled them to build sustainable businesses and continually improve the quality of their crops. And it shows!"

The CavinKare group of India, manufacturer of personal care and food products, has acquired 100% of beverage maker Maa Fruits for INR300 million ($7.5 million), including INR24 million ($600,000) in debt. Based in Dharmapuri in the eastern state of Tamil Nadu, Maa produces a range of fruit drinks packed in 200ml and 1 litre PET bottles and 200ml Tetra Pak cartons. The Maa line is distributed chiefly in rural areas across southern India, where it's said to rank fourth in the market with a share of about 5%. The company’s new owner plans to invest some INR300 million ($7.5 million) in expanding Maa’s production facilities, as well as adding new drinks and extending distribution of the brand to northern India. “Apart from expanding the portfolio and capacity, we want to take the brand to other geographies in phases over the following months,” CK Ranganathan, Chairman and Managing Director of CavinKare, told a press conference in Chennai. “We propose to spend at least 17% of Maa’s turnover on advertising and marketing during the first few years.” Ranganathan said Maa has a skilled workforce and a strong raw material procurement system. CavinKare will leverage the strength of its own sales and distribution system to grow the fruit drinks brand. Maa sales are expected to reach about INR400 million ($10 million) this year, contributing around 7% to CavinKare’s group turnover. Ramesh Vishwanathan, Executive Director of CavinKare, said the total market for juice and juice drinks in India was reckoned to have reached no more than 25% of its full potential. The fruit drinks market in southern India is currently growing about 50% annually.

Environmental consultancy ADAS is conducting research for Defra into the calculation of Greenhouse Gas (GHG) emissions from the food supply chain in order to inform the consultation process towards the development of a Publicly Available Specification (PAS). Every food product has an impact on the environment via its 'carbon footprint'. This is determined by calculating the GHG outputs at each stage of the food supply chain - from farm production and its inputs through the manufacturing process to the final product. Defra and the Carbon Trust are co-sponsoring the BSI to develop a robust, consistent approach for measuring GHGs (a Publicly Available Specification or PAS) which organisations can use to calculate and target where GHG emission reductions can be made for the products that they manufacture, buy or sell. ADAS has been appointed to lead a two-phase project that will test and apply the approach. Campden and Chorleywood Food Research Association, Cranfield University, the EuGeos environmental consultancy and the Institute of Grassland and Environmental Research are also involved. Firstly, ADAS will test the draft BSI methodology for GHG calculation on a range of commodity foods such as beef, lamb and bread wheat within forms of farming (intensive, extensive and organic). At this stage further proposals for developing the methodology will also be accepted. In the second phase of work, ADAS will apply the revised measurement system to new products, including chicken, strawberries and also revisit testing on the original commodities to provide increased accuracy. This will provide a range of GHG 'footprints' at the pre-farm gate stage. In parallel CCFRA will be testing the PAS on products through the post-farm gate (manufacturing) stage with a focus on highly processed foods with short shelf life and on foods requiring high temperature processing or refrigeration, in order to capture the complexities of processing and to factor in waste and high energy processes such as baking and freezing. The total GHG of the final processed products will then be calculated by combining the pre- and post-farm gate figures. Cranfield University and EuGeos will compare these results against the detailed Life Cycle Analysis studies they have previously completed to assess their robustness and hence to comment on the methods in the PAS. The agreed methodology will be very valuable to the food industry as it can be used to assess not only the green credentials of different food supply chains and different products, but also offer comparison of organic systems with conventional intensive and extensive systems, and for some products comparing UK systems with those in other countries. In particular, it will indicate those parts of the food chain that are GHG 'hotspots', to enable GHG reduction strategies to be developed. ADAS Senior Consultant Jeremy Wiltshire said: "We are very excited about this project - once a PAS is established, it may be applied across a wide range of product categories. It will also provide a tool to predict the environmental impacts of future food production methods, helping the move towards a low-carbon economy." He explained: "The process of gathering GHG data is fairly complex - we devise a Process Diagram for each product, charting all GHG outputs. It's essential that every component is accounted for, from the fuels burned by the tractor, to gases emitted in soil processes and during storage of commodities." Phase One of the project will be completed in March this year and Phase Two will be completed by December. This project is part of a suite of three currently running that are designed to test and inform the PAS as it develops, covering the stages from food production, manufacturing and retailing through to how the consumer stores, prepares and consumes food at home. The research will identify possible limitations of the BSI-PAS method and how these might be overcome.

*Feel Good Drinks has teamed up with independent charity, Trees for Cities, for a national year-long tree planting partnership. This initiative will see Feel Good Drinks and the charity holding ‘Feel Good Carnival Planting Days’ throughout the year. * “We think planting trees is a good thing to do, but we wanted our team and local communities to be able to get involved too, which is why Trees for Cities is a perfect partner for us,” said Dave Wallwork, Managing Director and co-founder of the soft drinks company. “These planting days will be loads of fun for all our team and our drinkers, as we don our wellies and get planting!” Trees for Cities is an independent charity that works to transform urban wasteland into green spaces by getting the local community involved in the tree planting, and educating them on how to sustain the transformed green areas. As well as tree planting, each carnival planting day will include face painting, live music, football games and loads of arts and crafts, including bird box making! As well as planting 1,000 trees, Feel Good Drinks will be supporting the partnership with sampling, digital and PR activity. “The Feel Good Drinks Company has spreading feelgoodness and making people smile at its heart,” added Mr Wallwork. “Outside space provides communities with a place to relax and feel good, and we’re thrilled to have the chance to be able to do our bit to regenerate wasteland into places that locals can truly enjoy.” The first of the five ‘Feel Good Carnival Planting Days’ kicks off on Saturday 1 March at Braithwaite Park in East London. <1>. <1>: http://maps.google.com/maps?f=q&hl=en&geocode=&q=Braithwaite+Park&sll=37.0625,-95.677068&sspn=56.637293,70.136719&ie=UTF8&z=17&iwloc=addr