Dayals' Island Chill brand of water evokes an association with Fiji Water’s label. Like Fiji Water, Island Chill capitalises on the image of the island getaway with its 3D label featuring However, the companies settled and Island Chill agreed to remove the flower from the bottle’s label and only reference the water’s source, Fiji, on the back of the label.

was “another warning” to companies to consider carefully what claims were made about a product on its labelling The orders require nudie to ensure that the fruit listed on the label corresponds with what is in the

The 100-year old Spanish laboratory Oliver Rodés has lent a sample of its 5,000 water bottles from over Laboratorio Dr Oliver Rodés currently works with hundred of companies throughout Europe related to the In total, Laboratorio Dr Oliver Rodés has more than 5,000 water bottles from more than 120 countries The Laboratorio Dr. The complete collection can be visited at the headquarters of the laboratory in El Prat de Llobregat

Martin Amann, Packaging Design Specialist at Amann & Partners in Switzerland spoke at the recent Global Dairy Congress in Athens about emotional packaging design. He gave dairy innovation his view (issue 18 – June 2008). I guess we all agree that the consumer needs a certain amount of information on a pack. The crucial point is how much is enough and where does it get too much? The amount of information required or expected is heavily dependent on the limbic profile of the consumer. The more ‘Balance instruction’ a consumer has, the more he is interested in details and information of any kind. Consumers having more ‘Dominance or Stimulance instruction’ are rather relaxed concerning information. Many companies now put the GDAs (Guideline Daily Amounts) on the packs. Quite often the GDAs are put on the front panel. Whether this kind of information is helping to sell products is an open question and I am convinced that on some products it is even counter productive. It is the same as putting a sticker with the gas consumption on a big heavy SUV. What makes sense for a small car with a good energy balance is not very useful for other types of cars. In general I fear that we overload packs with too much – and often not very relevant – information. If the back of a pack (or even the front panel) looks like instructions for using a medical product, who do we expect to really read all of that? My point of view is: give the important and honest information where it makes sense but don’t forget that purchasing decisions are made to a large extent on an emotional level. The French Canadian writer and aviator Antoine de Saint-Exupéry said: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Shouldn’t we trust and follow this quote a bit more?

these efforts, we will continue to reposition Cott to play a greater role as a champion of private label

“At this time there is insufficient evidence to restrict the use of high fructose syrup or label products

So with more and more food labelling legislation in the pipeline, what will be the impact on labelling Food packaging is already subject to a huge amount of labelling regulation and controversy already surrounds Consumers are also faced with a wide range of other labels, demonstrating (for example), organic standards Food labelling mandatories inform better when well designed.

recently to address a dairy industry meeting. dairy innovation Editor Geoff Platt spoke to him about labelling They spoke a few days before the Government was due to comment on plans for changes to food labelling sugar and any nutrients about which you make a claim on the pack (such as iron), so we have a quite liberal “For us it goes beyond labelling to websites, brochures, adverts – an important area for Dairy Australia repackaged in the countries they are going to, but others are already packed so are required to meet the label

objectives for Sidel’s Product innovation efforts; anticipate and respond to environmental regulations (Eco-Label

Below-premium and budget beers now make up the fastest-growing segment. According to the Dallas Morning News, 7-Eleven plans to market the beer as "premium lager beer at a below-premium price," said Dan Skinner, 7-Eleven's category manager for alcohol beverages. "Our customer has been telling us for some time that they're looking for a more value-priced brand," he said. "In this tough economy, they're looking for value and ways to make their dollar go further." Although Texas sales still must be approved by the Alcoholic Beverage Commission, the beer has already entered stores in the northwest, northern California and northern Nevada. Game Day is being produced by City Brewery of La Crosse, Wisconsin. The brew comes in two varieties – Light and Ice – and two sizes: 24oz singles with a suggested retail price of $1.49 and $1.89, and a 12-pack of 12oz cans with a suggested retail price between $6.99 and $8.99. Prices will vary based on distribution costs and state and local alcohol taxes. A 12-pack of a brand such as Bud Light would cost between $10 and $11 in most areas, Skinner told the Dallas Morning News. Game Day face off against premium beers such as Bud Light, Coors Light and Miller Lite, which now dominate sales at 7-Eleven – the third-largest beer retailer in the US behind Walmart and Kroger (according to the Nielsen Co). This isn't 7-Eleven's first foray into the beer category. 7-Eleven introduced Santiago de Oro imported beer in 2003 to compete with Corona, but the beer was discontinued a year later. But 7-Eleven noted today's market is a different animal. "When 7-Eleven introduced Santiago de Oro imported beer in 2003, the economic times were much different," said Margaret Chabris from 7-Eleven. "We went up against a name brand that was merchandised for the exotic hoiday-in-a-bottle experience, and consumers were attracted to that. They were buying 'up' and not as concerned with price. "In 2003, a customer had $20 in his pocket, and gas was about $1.50 a gallon. Today, he might have $10 in his pocket and gas is $3 a gallon. Many more consumers are looking for ways to save money, including the beer they drink." Source: Dallas Morning News/Convenience Store Decisions Group