Italian cake brand Balconi is expanding into the UK market with a new range of ambient cake products launching in Tesco and Asda from 1 June. The launch includes Cocoa Cream and Milk Cream Cake Bars, alongside Sponge Slices, as the brand looks to drive growth in the UK ambient cake category through premium-positioned but accessible indulgence products. Balconi produces up to 2,000 cake bars per minute through automated manufacturing facilities, according to parent company Valeo Foods. The UK rollout comes amid growing demand for permissible indulgence and snack products positioned around everyday treats and café-style consumption occasions. Michael Inpong, chief marketing officer at Valeo Foods, said: “We are absolutely thrilled to be expanding the passion and care of a real Italian family bakery to the UK”. He added: “Balconi offers a little moment of Italian indulgence, a sweet pause inspired by the warmth, passion and pleasure of everyday life in Italy”. The packaging for the UK market features colour-coded designs intended to help shoppers navigate the range, alongside Italian provenance cues including an Italian flag ribbon. Balconi said the expansion aims to deliver incremental growth within the ambient cake category by combining Italian bakery heritage with convenient, everyday indulgence formats.

Bridge2Food Europe 2026 will bring together leading experts, brands and innovators for three days of insight, connection and action focused on unlocking what drives real consumer success in food. Following the opening technical course, the event continues with a two day summit designed to connect market insight, scientific thinking and practical industry application. The programme addresses one of the most important challenges facing the industry today: how to create products that consumers choose, enjoy and return to. The summit opens with a high level plenary exploring the forces shaping consumer choice and commercial relevance. Speakers from Innova Market Insights, Behavior Global, ReD Associates, Green Queen Media, Wageningen University and Research and Spora will share perspectives on global trends, behavioural science, health, policy and the wider narratives influencing food systems. Across three content tracks covering consumer and market trends, product development and processing, and health driven innovation, attendees will gain a comprehensive understanding of the opportunities shaping next generation food. Contributions from organisations including IFF, Oatly, Novonesis, ADM, Mondelēz, Nestlé, Euromonitor, Max Burgers and Wageningen Food and Biobased Research will deliver practical insight and real world experience to help attendees turn ideas into action. Alongside the content, the event offers multiple opportunities to connect, including structured networking sessions and a dedicated networking dinner. These moments are designed to encourage meaningful conversations, build partnerships, and strengthen connections across the food ecosystem. Bridge2Food Europe 2026 provides a unique platform to learn, collaborate, and move innovation forward with confidence in a fast changing market. Register now to join the conversations shaping the future of food and secure your place in Copenhagen.

Paul McCreery, founder of Fibre UP Fibre UP Soft Drinks was awarded the title of Best Health & Wellness Innovation 2025, at the prestigious World Beverage Innovation Awards. Here, Paul McCreery, the founder of Fibre UP, shares his thoughts on the significance of this achievement for both him personally and for the company as a whole. Can you tell us a little about your winning entry. What makes it unique or innovative? Fibre UP is the only soft drink offering 50% of the recommended fibre intake per serving. We're on a mission to make getting enough fibre truly easy and enjoyable. How has winning a FoodBev Award impacted your brand, team or project since the announcement? Winning 'Best Health and Wellness' gives huge validation to our mission and builds confidence with retailers, partners, and consumers. It has also been a big morale boost for our team as we grow the category. What does it feel like to have your work recognised on this global stage? It feels incredible to be recognised by independent experts on a global stage. It reinforces that we are building something genuinely meaningful in health and wellness. Looking ahead, what’s next for you and how do you see your innovation evolving in the future? We are scaling fast. We have exciting new products in development and are preparing to launch our pre seed investment round to accelerate growth. World Beverage Innovation Awards 2026, in association with BrauBeviale The World Beverage Innovation Awards have returned for their 23rd year, showcasing groundbreaking developments across the sector. From pioneering production technology to revolutionary sustainable packaging, the awards spotlight the companies and individuals who are redefining the way we drink. Submissions close: 25 September – Don't miss your chance for global recognition and industry exposure! In association partner Save the date! The World Beverage Innovation Awards 2026 ceremony will be held at BrauBeviale, presented by FoodBev Media, Tuesday 10 November 2026, 5pm (CET). BrauBeviale 2026 will bring together experts from the beverage and liquid food industry in Nuremberg, Germany from 10 to 12 November 2026. Gold sponsor Sponsored by Chinova Bioworks: a Canadian food-tech company founded in 2016 to revolutionise the food and beverage industries by introducing natural and sustainable ingredients derived from white button mushrooms. Chinova's clean-label technology reduces reliance on artificial ingredients and aids in lowering food waste. For more information about our selection of awards programmes, please visit foodbevawards.com or email awards@foodbev.com.

Lois Mo Supplements are increasingly embedded in daily wellness routines rather than used as occasional health interventions. As a result, consumer expectations are shifting beyond efficacy alone, with taste, format and overall sensory experience now essential to how consumers evaluate and engage with products. Lois Mo, marketing director for health & wellness, APAC at ADM, explores how flavour innovation, new delivery formats and advances in microbiome science are reshaping supplement design to support long-term consumer adherence. In many traditional wellness practices, efficacy often came at the expense of the consumption experience, whether through hard-to-swallow formats or less enjoyable sensory profiles. However, this perception is rapidly shifting as consumers gravitate towards solutions that are easy to consume, enjoyable, and seamlessly fit into everyday life. Today, more than four in five consumers in Asia Pacific report taking at least one type of supplement, with usage in APAC (87%) exceeding the global average (78%). As supplements become embedded in daily routines, they are evolving from reactive solutions into tools for ongoing, preventative wellness, bringing new considerations for long-term adherence. In response, demand is growing for formats that are easier to take and more enjoyable, with better taste, appealing textures, and increasingly food-like or snackable experiences. Why efficacy alone is no longer enough For short-term use, some consumers may tolerate bitter flavours, chalky textures or large tablets if they believe the product delivers meaningful health benefits. But when supplements are taken daily, consistency becomes the real challenge. Research shows that 33% of global supplement consumers find it difficult to establish a regular routine. As a result, how supplements fit into everyday habits is becoming just as important as the benefits they deliver. In APAC, more than 40% of consumers who have taken supplements in the past two years actively seek products that are easy to consume, affordable, tailored to their needs and offer a pleasant taste – factors that support consistent daily adherence. While efficacy remains essential, the overall consumption experience now plays a decisive role in whether products are used consistently enough to deliver results. Younger consumers, in particular, prioritise ease, convenience and enjoyment, with 41% citing ease of use as a key purchase driver. In APAC, this is reinforced by broader expectations, with over 43% of Gen Z and Millennials seeking supplements that are easier to consume and integrate seamlessly into daily routines, alongside delivering effective, multi-benefit solutions. For manufacturers and brands, this reframes product design. Delivering functional benefits is no longer sufficient. How those benefits are experienced has become critical to ensuring they are realised at all. Flavour drives product appeal Flavour plays an important role in supplement development, helping address the inherent sensory challenges of many functional ingredients. Vitamins, minerals and botanical extracts can naturally introduce bitterness, acidity or lingering aftertastes, making sensory optimisation critical to delivering health benefits without compromising the overall experience. As a result, flavour innovation is evolving beyond masking undesirable notes to shaping how products are experienced and adopted over time. When executed effectively, it can transform supplements from an obligation into a product consumers choose to take every day. In the Asia Pacific, citrus profiles such as orange and lemon remain foundational in immunity-support products, reflecting strong consumer associations with health and functionality. Flavours such as honey, red apple and blueberry are also gaining traction, reinforcing a preference for familiar, naturally positioned profiles. Botanical and tea-inspired flavours such as jasmine, oolong and hojicha are also emerging, bridging traditional wellness ingredients with more modern, premium flavour profiles. Alongside this, tropical and regionally relevant fruits, including mango, pomelo, yuzu and mandarin, are gaining traction, highlighting the importance of localisation in flavour development. Format innovation enhances ease of use Alongside flavour, delivery formats are evolving rapidly as consumers seek more convenient and accessible ways to take supplements. While tablets and capsules remain widely used, non-pill formats are gaining popularity, particularly as 43% of supplement users report difficulty swallowing traditional pills. Globally, formats such as gummies, powders, chewables and dissolvable products account for over 60% of supplement market sales, with gummies alone representing more than 23%. In APAC, Gen Z and Millennials show stronger uptake of chewables (27-24%) and jelly/gummy formats (23-25%) than Baby Boomers (19-24%), reflecting younger consumers’ preference for more enjoyable ways to take supplements. Alongside this, liquid formats and single-serve shots remain popular, as busy, on-the-go lifestyles drive demand for convenience. Fast-dissolving formats are creating new opportunities for convenient, on-the-go supplementation without the need for water. Modern technologies are enabling the delivery of smoother textures, more pleasant taste and refreshing cooling sensations while avoiding the gritty mouthfeel and lingering aftertaste often associated with traditional formats. These innovations are not simply about novelty. By reducing friction in how supplements are consumed, they help encourage consistent daily use, which is essential for promoting consumption and delivering intended health benefits. Expanding supplement possibilities through microbiome science Beyond flavour and format, advances in ingredient science are expanding how functional benefits can be delivered across supplements and functional food and beverage products. Growing awareness of gut health and its links to immunity, digestion and overall wellbeing is driving interest in microbiome-supporting ingredients, particularly as consumers seek more targeted support across key areas of everyday health. While probiotics remain well established, newer approaches are offering greater flexibility in formulation. Postbiotics, for example, provide improved stability compared to live probiotics, enabling use across a wider range of formats without compromising product quality or sensory experience. Lactobacillus gasseri CP2305 is one such postbiotic, with a growing body of research supporting its potential in areas related to gut and overall well-being. Its inherent stability also allows it to be incorporated into a variety of formats, from dietary supplements such as capsules, tablets and soft gels to functional food and beverage applications, supporting greater flexibility in product development. Similarly, spore-forming probiotics offer enhanced stability compared with conventional strains, allowing them to be incorporated into a broader range of applications. These advances are making it easier to deliver functional benefits in formats that fit seamlessly into daily routines, supporting more consistent use and, ultimately, better outcomes. Designing supplements for everyday wellness As the wellness landscape evolves across Asia Pacific, one thing is clear: successful supplement innovation requires balancing efficacy, sensory experience and convenience. Functional benefits remain the foundation of supplement development, but the products that resonate most will be those that combine science-backed ingredients with thoughtful delivery, from flavour and format to the overall consumption experience. Ultimately, the future of supplements in Asia Pacific will depend less on what consumers are willing to tolerate and more on how easily products fit into their routines. Those that are intuitive, enjoyable and convenient to take will be best positioned to support consistent use and deliver meaningful outcomes.

Tyson Foods has named Jeff Schomburger as its new president and chief executive officer, effective from 4 October 2026. Schomburger will succeed current CEO Donnie King, who steps down from the role after a 43-year career with Tyson Foods. He will remain on the board of directors, and will work closely with Schomburger to ensure a smooth leadership transition in the coming months. Bringing extensive customer and consumer brand experience to the position, Schomburger has held multiple senior leadership roles throughout his 35-year tenure at CPG giant Procter & Gamble, retiring as its global sales officer in 2019. He has been a member of the Tyson Foods board of directors since 2016, enabling a strong understanding of the company’s operations and strategy. During his decade on the board, Schomburger has served on multiple committees including Compensation, Audit, and Strategy and Acquisition, becoming chair of Strategy and Acquisition in 2021. He has served as lead independent director on the board since 2025, working closely with King to provide oversight and engage with leaders across the business. King led Tyson Foods through the Covid-19 pandemic during his tenure, and is credited for improving execution across the business to substantially grow profit and strengthen its balance sheet. The company praised him for accelerating innovation and driving efficiency, including uniting all corporate staff at the company’s global headquarters in Springdale, Arkansas, US. Commenting on his appointment, Schomburger said: “I am honoured to step into this leadership role and committed to building on the exceptional foundation and legacy of Tyson Foods. I'm energised by the opportunity to strengthen our iconic brands with superior products, capitalise on emerging opportunities through AI acceleration and continue to win with customers and consumers.”

Kraft Heinz is expanding its Kraft Dinner brand into the dessert category for the first time with the launch of KD Mac & Cheesecake, a limited-edition sweet-and-savoury product rolling out through select Canadian bakeries. The launch marks a significant brand extension for KD, transforming the familiar cheesy flavour of the classic boxed macaroni and cheese into a cheesecake format aimed at consumers seeking nostalgic and unconventional flavour experiences. Available for a limited time, KD Mac & Cheesecake combines KD cheese seasoning with traditional cheesecake ingredients, incorporating the brand’s signature cheddar flavour into both the graham cracker crust and cheesecake filling. According to Kraft Heinz, the dessert was developed in response to growing consumer interest in nostalgic food products and experimental flavour mashups, particularly among Gen Z and Millennial consumers. Brian Neumann, head of brand and creativity at Kraft Heinz, said: “As Canada’s unofficial dish, KD has long been associated with dinner. This led us to ask ourselves, why should the unmistakable KD flavour be limited to dinner time?” KD Mac & Cheesecake will be sold exclusively through a network of bakery partners across Canada, including SanRemo Bakery in Toronto, Les Délices Lafrenaie in Montréal, Goodies Bakeshop in Winnipeg and Ambrosial Cheesecake Shop and The Cheesecake Cafe in Calgary. The product combines sweet and savoury flavour profiles in a move that aligns with continued innovation in indulgent dessert formats and experiential food offerings. Industry analysts have noted growing consumer appetite for products that blur traditional meal boundaries, particularly those tied to established comfort-food brands. Kraft Heinz said the dessert is intended to encourage consumers to 'rethink when, where and how they enjoy KD,' as the company explores new ways to extend the relevance of one of Canada’s most recognisable packaged food brands.

Ready-to-drink cocktail brand the Drinks Bureau is entering the summer season with the launch of what it claims is the UK grocery market’s first canned alcoholic Lagerita. Developed in collaboration with Hampshire-based Powder Monkey Brewing Co, the new RTD combines a crisp lager with a classic margarita profile, tapping into growing consumer demand for hybrid alcoholic beverages and fruit-led beer flavours. Described by the brand as “the lovechild of a zesty margarita and a crisp lager,” the 4% ABV serve blends Powder Monkey Brewing Co’s easy-drinking lager with The Drinks Bureau’s award-winning margarita recipe. The resulting product is positioned as a 'light, sessionable option' aimed at summer social occasions, including barbecues, picnics and major sporting events. The 330ml canned Lagerita is launching nationwide in Morrisons stores at an RRP of £2.60 per can ahead of the busy summer trading period and the upcoming World Cup season. The launch comes as fruit-led beer continues to outperform the wider beer category in the UK. According to Alpine Online analysis of NIQ data, fruit lager sales rose 21.3% year-on-year in the 52 weeks to 18 April 2026, despite total beer category sales declining by 1%. Frankie Snobel, founder of The Drinks Bureau, said the product was “Something fun enough for cocktail lovers but still familiar for fruit beer fans." Founded in 2023, The Drinks Bureau has quickly built a reputation within the RTD category for flavour-led cocktail innovation and playful branding. Its portfolio includes Spicy Margarita, Espresso Martini, Passion Fruit Martini, Lychee Martini and Strawberry Daiquiri canned cocktails.

Indian food brand Haldiram’s has added two new confectionery options to its UK offering: Mango Marzipan and Pistachio Modak Marzipan. Launching for summer 2026, the family-owned brand – established in India and with a UK base in London – is tapping into the rise of fruity, globally inspired flavours and premium dessert experiences. Mango Marzipan is a gluten-free almond marzipan sweet with a mango centre, blending bright tropical notes with the rich marzipan for summer occasions. Meanwhile, Pistachio Modak Marzipan reimagines the traditional modak shape through a modern confectionery approach. Also gluten-free, it combines pistachio flavour with artisanal textures aimed at consumers seeking indulgent, premium treats. Haldiram’s noted the growing popularity of both mango and pistachio, with mango recently featured in major launches across the cakes and biscuits category in the UK – such as Pladis-owned McVitie’s recent mango-flavoured Jaffa Cake. Pistachio also continues to gain traction within premium confectionery, with Dubai-style chocolate products remaining popular. Rhea Agarwal, head of business development for UK and EU at Haldiram’s, said: “We’re seeing strong momentum behind tropical and pistachio flavours across confectionery, desserts and snacking”. “Mango brings a fresh and vibrant flavour profile for summer, while pistachio continues to resonate with consumers looking for indulgent and premium experiences. These launches reflect how traditional sweets can evolve through contemporary flavours and formats.” The new sweets form part of Haldiram’s focus on modernising traditional Indian confectionery formats for UK consumers while retaining authentic flavour influences.

Food-tech company Phytolon has secured $23.6 million in Series B financing to accelerate the commercialisation of its fermentation-derived natural food colours in the US, as consumer brands increasingly seek alternatives to synthetic dyes. The three-stage financing round was led by an undisclosed strategic investor and reflects mounting global demand for high-performing, sustainable natural colour solutions. Existing investors participating in the final stage of the round included Millennium Foodtech, NextGen Nutrition Investment Partners (NGN), Colorcon Ventures and Yossi Ackerman. The funding comes on the heels of a major regulatory milestone for the company. Earlier this year, the US Food and Drug Administration approved “Beetroot Red,” Phytolon’s first fermentation-based natural colourant, although the effective date remains subject to FDA administrative procedures. Phytolon’s Beetroot Red is produced by fermenting baker’s yeast and is designed to address several persistent challenges associated with conventional natural colours, including cost, supply reliability and performance stability. The company says the ingredient meets the clean-label expectations increasingly demanded by both consumer packaged goods (CPG) manufacturers and consumers. Halim Jubran, co-founder and CEO of Phytolon, said: “This new funding will be allocated to support sales and supply to CPGs and to distribution partners in the US and beyond. I am excited to see our portfolio of strategic investors increase, enabling us to grow our business and establish our footprint in the market.” The investment highlights continued momentum behind fermentation-enabled ingredient technologies as food manufacturers respond to tightening regulatory scrutiny of artificial dyes and growing consumer preference for naturally sourced ingredients. James Cali, general partner at NGN, said: “Phytolon is at the nexus of two mega-trends, consumer and regulatory demand to remove artificial dyes and advances in fermentation to offer natural ingredients with better functionality, cost and sustainability. With a strong network of strategic partners and recent FDA approval, Phytolon is well-positioned to capitalise on the transition toward natural dyes across food and supplement products.” Founded in Yokne’am, Israel, Phytolon develops precision fermentation-based colour systems using two core pigments – yellow and purple – that can create a broad range of shades spanning yellow, orange, red, pink and purple.

Aldi has announced plans to commit more than £5 billion to long-term supplier agreements with British farmers and food producers, as the retailer looks to strengthen domestic supply chains and support growth across UK agriculture. The investment forms part of Aldi’s wider strategy to increase sourcing stability and provide greater certainty for suppliers operating across key categories, including fresh produce, dairy, meat and eggs. Under the initiative, Aldi is expanding the number of long-term agreements it holds with UK producers, with contracts typically running for two years or more. The supermarket aims to source 50% of its domestic produce through long-term agreements by the end of 2027. Julie Ashfield, chief commercial officer at Aldi UK, said: “British suppliers are at the heart of our business. These long-term agreements give farmers and producers the stability they need to plan ahead, invest in their operations and build more resilient supply chains. We’re committed to backing UK agriculture for the long term and ensuring customers continue to benefit from high-quality, affordable British food.” Among the partnerships highlighted by Aldi is its long-standing agreement with Kent-based grower AC Goatham & Son, which supplies all of the retailer’s British apples through a dedicated “Aldi Orchard” programme serving stores nationwide. The retailer has also pledged £1.1 billion to UK egg production over the next five years, a move aimed at reinforcing domestic poultry supply chains and improving long-term certainty for British egg farmers. The announcement comes as Aldi released new consumer research suggesting a disconnect between shoppers' attitudes toward British farming and purchasing habits in-store. According to a survey of 2,000 UK adults commissioned by the retailer, 80% of respondents said supporting British or local farmers is important to them, yet only 27% actively consider whether fruit and vegetables are grown in the UK when shopping. The research also found widespread confusion around which produce can be grown domestically. Many respondents were unaware that vegetables such as courgettes, cucumbers and aubergines are cultivated in Britain, while peppers, sweet potatoes and runner beans were commonly assumed to be exclusively imported products. In addition, 43% of consumers said they lacked confidence in identifying seasonal produce, while nearly half reported cooking the same meals throughout the year regardless of seasonality. As part of efforts to raise awareness around British-grown produce, Aldi has partnered with farmer and television personality Harriet Cowan on a campaign promoting seasonal UK fruit and vegetables. Cowan has developed a series of recipes featuring British produce, including Creamy Pea and Pesto Pasta Skillet, Pork Tenderloin with Rhubarb Sauce, Beef and Pepper Stir Fry, and Hot Honey Carrots. “I’m passionate about highlighting the brilliant work British farmers do to bring high-quality food to our tables,” said Cowan. “I’ve loved teaming up with Aldi to learn more about the fruit and veg we grow here in the UK and to shine a light on what’s in season.” The retailer’s latest investment signals growing competition among UK supermarkets to strengthen relationships with domestic suppliers amid ongoing concerns around food security, supply chain resilience and the long-term sustainability of British farming.

The ultimate B2B matchmaking company in the FMCG industry. The Budapest-based company has been powering international retail partnerships since 2007, bringing together food and beverage and health and beauty care brands with qualified buyers across four continents. Who is Stamegna Retail Management? Stamegna Retail Management is a dedicated B2B matchmaking company that connects retail buyers with FMCG suppliers worldwide. Founded in 2007 and headquartered in Budapest, Hungary, Stamegna has spent nearly two decades building a global network that spans Europe, Asia, the Middle East and the Americas. The company specialises in empowering food and beverage and health and beauty care manufacturers for international expansion. Through its curated, growth-driven approach, Stamegna offers access to high-quality retail buyers and fosters meaningful business relationships through personalised, face-to-face meetings based on category alignment. What makes Stamegna different? Exclusive global network Connect with over 40 key decision-makers representing the world's leading distributors, wholesalers, e-commerce platforms and retailers. Precision matchmaking Engage in up to 20 tailored, one-on-one meetings per event. Each 20-minute session is strategically aligned by category, ensuring you sit face-to-face with high-intent buyers ready to source your products. All-inclusive planning We handle all the logistics so you can focus entirely on business. Our packages for both buyers and suppliers cover premium hotel accommodations, all meals and full access to every event feature. Total event experience Beyond the meetings, the programme features networking cocktails, gala dinners, market trend sessions, expert panel discussions and industry awards. Proven industry trust Join a prestigious network trusted by global retail giants such as WHSmith, SPAR, Kruidvat, and Procom International. Where does Stamegna operate? Stamegna organises its B2B matchmaking events in strategic locations across four continents, creating regional networks that connect local retail buyers with international suppliers. Location Date Regional network Amsterdam, Netherlands 27-28 September 2026 West & North European Network Athens, Greece 22-23 November 2026 South European & MENA Network Dubai, UAE Postponed Middle East / Africa / South Asia Network Budapest, Hungary 24-25 February 2027 Central & East European Network Kuala Lumpur, Malaysia April 2027 East Asia & Oceanian Network Each event covers all main food and beverages and health, beauty care and cosmetics categories. Three supplier packages are available (standard, smart and premium) offering 10, 15 or 20 meetings, booth space up to 6 square metres, and full networking access. Register as a supplier here.

ADM has announced a new partnership with international non-profit TechnoServe to advance regenerative agriculture practices among 15,000 new soybean farmers in Maharashtra, India. The partnership has been formed as part of ADM’s Farm Forward initiative, a global platform dedicated to building farmer resilience and advancing sustainable agriculture. Funded by a $500,000 investment from ADM’s corporate social investment programme, ADM Cares, the 18-month project will be rolled out to four districts in Maharashtra – Latur, Dharashiv, Beed and Nanded. It will focus on improving soil health, supporting Farmer-Producer Organisations (FPOs) with regenerative agriculture best practices and expanding access to digital tools and government guidance toward improving climate resilience and livelihoods. A Memorandum of Understanding between ADM and TechnoServe has now been signed, initiating the formal collaboration. The programme begins this month (May 2026), with ADM providing direction, governance and oversight, while TechnoServe leads on-the-ground implementation. Regenerative agriculture practices align with the government of India’s sustainable farming priorities. In addition to improving soil health, focuses include improving water use efficiency and ensuring targeted, efficient application of inputs such as fertilisers and crop protection products. Long-term improvements in livelihoods for farmers can also be achieved through more consistent yields and better cost efficiency, paving the way for a more resilient agricultural supply chain. A scoping phase to assess soil health and water conditions will kick off the programme, leveraging existing government-led technology solutions. Approximately 200 demonstration plots will then be established across programme villages over two cropping seasons, where farmers can observe and adopt regenerative agriculture practices. Government-led solutions include the Maha-Agri Tech project, an initiative designed to empower farmers through precision farming technologies. By leveraging satellite-based insights and drone-enabled applications, farmers gain access to data-driven insights on crop health, pest activity and field conditions, enabling more timely and informed decisions. Amrendra Mishra, managing director of Ag Services & Oilseeds and country manager for India at ADM, said: “At ADM, we believe that sustainable supply chains start with resilient farming communities”. “In partnership with TechnoServe, we are executing ADM’s Asia Pacific flagship programme for 2026 under the global Farm Forward initiative, combining our expertise, partnerships and on-the-ground experience to support farmers in strengthening climate resilience, improving soil health, enhancing livelihoods through targeted training and technology-enabled solutions and expanded access to markets and resources.”