Diageo has announced the formation of the Diageo Luxury Group, a new division that will unite its high-end The Diageo Luxury Group will oversee a portfolio that includes prestigious brands such as Brora and Port This consolidation allows Diageo to better manage its luxury assets and create a cohesive strategy for The establishment of the Diageo Luxury Group comes as Diageo Great Britain launches the Diageo Luxury #Diageo #premiumisation #luxury #spirits #alcohol

Diageo has launched a new partnership lab, ‘Fusion by Diageo,’ to identify innovators to co-develop the Fusion is designed for growth-stage technology companies to work with Diageo to develop digital concepts The programme will combine Diageo’s strategic innovation and brand-building expertise with technologies Participants will gain access to Diageo’s industry expertise and consumer insights, as well as external He continued: “Diageo is particularly excited about the potential to harness the latest technology to

Appleyard co-founded Flintlock Brand Marketing Consultancy and worked for global alcohol giant Diageo

Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD.

Diageo has finalised the sale of its Venezuelan rum brand, Cacique, to Bardinet, a player in the Spanish Diageo, known for its extensive range of premium alcoholic beverages, says that its commitment to effective John Kennedy, president of Diageo Europe, commented: “The sale of Cacique reflects Diageo’s strategy #Diageo #Cacique #alcohol #spisits #rum #Bardinet #divesture

Diageo has commenced construction on an 8,800-square-metre facility in Tabanan, Bali, positioning it Since establishing its factory in Indonesia in 2014, Diageo has produced several brands for the local The new facility aims to boost Diageo Asia Pacific's contribution to the company's global product sales The company said that today, 19% of Diageo's total sales are generated from Asia. #Diageo

Diageo-owned brand Cîroc has entered the RTD category for the first time with the launch of two sparkling Conor Brown, Cîroc brand manager for Diageo GB, said: “Cîroc is well known for flavour innovation, having

Diageo North America has announced plans to open a new manufacturing and warehousing facility in Montgomery The site is expected to enhance Diageo's North American supply chain operations and support its growing The new facility, named ‘Diageo Montgomery,’ will bring the company closer to its beverage distributors Marsha McIntosh, president of North America supply at Diageo, said: "We are proud to contribute to the

Diageo has announced a further €30 million investment into the production of Guinness 0.0 at its site In line with this growing consumer preference, Diageo North America acquired non-alcoholic spirits brand Guinness 0.0 is currently available on draught in 1,700 pubs across Ireland, with Diageo expecting it Aidan Crowe, beer operations director at Diageo, said: “Today’s investment is further evidence of our #Diageo #Guinness #Ireland #nonalcoholic

Beverage giant Diageo has announced the trial of Everpour, its new keg and integrated bottle dispense Beginning with vodka brand Smirnoff, the trial is part of Diageo's exploration of different solutions After its lifespan, the unit is collected by Diageo and separated for recycling. for Diageo to be trialling our first bespoke Diageo-led developed circular economy system for spirits #Diageo #UK #Ireland #refillable #circulareconomy

Diageo has reportedly called off the sale of its Pimm’s brand after failing to agree on a transaction In February 2024, Diageo was reported to be seeking a buyer for the English gin-based liqueur alongside However, a report from Sky News published yesterday (3 October 2024) said that Diageo has now abandoned Diageo declined to comment on the reports when approached by FoodBev. Top image: © Diageo #Diageo #Pimms #UK

Diageo has announced the sale of its fruit-flavoured liqueur brand, Safari, to Casa Redondo, a Portuguese The move aligns with Diageo’s strategy to refine its portfolio management. Diageo believes that Safari – a popular liqueur in the Benelux region, Portugal and Turkey – can drive John Kennedy, Diageo’s president, Europe, said: “The sale of Safari reflects Diageo’s commitment to delivering #Diageo #Safari #CasaRedondo