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The National Geographic Society has partnered with PepsiCo to launch the 'Food for Tomorrow' programme, aimed at transforming the global food system through regenerative agriculture practices.

This initiative seeks to address pressing challenges such as soil degradation and the impending pressures of a growing global population, projected to reach 10 billion by 2050.

The collaboration will leverage the storytelling prowess of National Geographic alongside PepsiCo’s expertise in the food and beverage sector.

By funding projects driven by National Geographic Explorers, the programme will highlight innovative agricultural methods that restore soil health and enhance biodiversity.

Through compelling narratives and data visualisation, 'Food for Tomorrow' aims to engage farmers, businesses and consumers in adopting sustainable practices.

As highlighted by Jill Tiefenthaler, CEO of the National Geographic Society: “Our future will be shaped by how we grow our food today – and we’re reimagining what’s possible when that system nourishes both people and the planet”.

The initiative aims to inspire a global movement towards sustainability, emphasising the importance of nurturing both people and the planet.

PepsiCo, which has committed to implementing regenerative practices across 10 million acres by 2030, recognises the urgent need for change in the agricultural landscape.

CEO Ramon Laguarta said: “Climate change is putting unprecedented pressure on the global food system, and farmers feel it every day. As a company rooted in agriculture, we know just how fragile – and vital – that system is. But there are solutions that can help make businesses and farmers more resilient.”

The partnership seeks to equip farmers with the tools and knowledge necessary to build resilience against climate impacts while enhancing productivity. It will initially support five National Geographic Explorers who will document the stories of farmers and communities embracing regen-ag.

Additionally, it will provide grants for innovative proposals that aim to scale these practices globally. A dynamic data visualisation tool is also in development, set to be published in 2026, which will showcase the positive impacts of regenerative agriculture on farming resilience.