Neil Pein Neil Pein, CEO of BNP Paribas Leasing Solutions, speaks to FoodBev about how Product-as-a-Service models can support European farmers facing mounting economic pressures, population growth, climate change and sustainability demands – giving them greater access to cutting-edge technology, financial flexibility and a more resilient future. ‘Empty shelf syndrome’ has become all too familiar for shoppers across Europe. Shortages are an almost daily occurrence in food supply, from olive oil to honey and, more recently, items like cauliflower and broccoli. But this empty shelf space is more than just a supply chain hiccup: this is a symptom of deeper-rooted problems in farming. The farming community is no stranger to hardship braving – unpredictable weather, tight finances, rising production costs and the demands of the land. Incomes are dropping, and many are being forced to close shop altogether. The European Union has seen a huge 37% drop in farms since 2005, with 5.3 million farms disappearing over just 15 years. At the same time, farmers are facing growing heat to invest in more sustainable farming practices, while many are struggling to make ends meet. Tightening regulations, new policy changes and green subsidies are changing ways of working on farms. Many are racing to play their part in building a more sustainable future – and the stakes are far greater than just keeping shelves full. A PaaS-ing trend? Farmers are now looking in other directions to manage business risks and costs, while having to tighten their belts. Product-as-a-Service (PaaS) business models are stepping in as a solution to respond to the challenges of modern farming. PaaS models allow customers to pay for the services and outcomes a product can provide, rather than paying for the ownership of the asset itself. For farms, this opens the door to modern, sustainable and expensive assets, which may otherwise be out of reach – such as ground-based sensors, drones, autonomous tractors, or GPS technology. These costs are spread over the contract’s duration, providing financial flexibility, predictable expenses and the freedom to reinvest in growth. PaaS is a win-win for manufacturers, too. Offering PaaS contracts can unlock predictable revenue streams for manufacturers by offering services that span the entire lifecycle of farm machinery. It’s a well-known fact that machinery, like combine harvesters and tractors, comes with a hefty price tag. With long asset lifespans, moving away from one-time sales helps manufacturers to diversify their revenue opportunities and build long-term relationships with farmers. The future of farming is circular Traditionally, the high cost of equipment has made it tough for farmers to modernise and invest in new, sustainable tools, with steep upfront costs being a major barrier. PaaS solutions are emerging as a way to democratise access to the tools they need to adapt and succeed. The EU’s Farm to Fork (F2F) strategy, introduced under the European Green Deal, has added urgency to updating outdated farm machinery and lean into circular economy principles. The F2F strategy aims to shift the current EU food system towards a sustainable model, with ambitious goals to halve the use of pesticides and fertilisers, reduce food loss and waste, and promote more sustainable production and consumption habits. Under these goals, pay-per-use contracts for advanced equipment like seeders and sprayers can add real value for farmers. By keeping upfront costs low, PaaS enables farmers to use precision farming methods that comply with the F2F strategy, help manage rising fertiliser costs, as well as protect water, soil and air quality. What’s more, PaaS agreements support sustainability aims by letting manufacturers reclaim valuable materials at the end of a machine’s life. They can also offer options like maintenance and spare parts. This not only supports the circular economy, but also provides a buffer against raw materials price fluctuations and supply chain disruptions. Giving farmers tools at their fingertips Farmers are familiar with the risk and disruption facing the sector. Across Europe, farmers have been taking to the streets to protest issues like EU subsidy delays and bureaucracy, while in the UK, thousands marched against upcoming inheritance tax changes on agricultural assets over £1 million starting April 2026. Pinching pennies, compounded by the growing impacts of climate change – like natural disasters and unpredictable weather patterns – are pushing the adoption of digital tools to the forefront, promising to lower operating costs and improve precision and accuracy. PaaS models leverage digital asset management, giving farmers the data insights to monitor equipment usage and performance like never before. This can span soil moisture levels, temperature fluctuations and livestock behaviour – offering data at their fingertips to better manage crops, minimise waste and weather the challenges ahead. The future of farming is rooted in a combination of financial flexibility and sustainable practices. With access to cutting-edge tools without the burden of high upfront costs, farmers can meet more stringent sustainability regulations, meet the food security needs of a growing population and reduce operating costs – ensuring stocked shelves become the norm, rather than the exception.

Eggo, owned by Kellanova, has added three new products to its protein breakfast range in the US, aiming to meet demand for convenient, high-protein options without compromising on taste. The latest additions include Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes and Blueberry Protein Pancakes. The launch follows last year’s introduction of Chocolate Chip Brownie and Strawberry Delight Protein Waffles. Each serving provides 20% of the recommended daily value of protein, making Eggo the only leading waffle brand to reach this level, according to the company. Alicia Mosley, vice president of marketing for frozen foods at Kellanova, said: "We've focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves." Eggo says the products contain all essential amino acids and are designed for quick preparation, with the waffles ready from the toaster and pancakes microwaveable for busy mornings. The new protein waffles and pancakes are available now at US retailers, priced at $5.99 for a ten-pack of waffles or a 12-pack of pancakes.

Case Farms has completed the acquisition of Foster Farms’ Farmerville, Louisiana complex, marking a strategic expansion of its poultry operations. The deal covers the Farmerville Fresh Chicken, Prepared Foods and Protein Conversion facilities, along with a feed mill in Arcadia and a hatchery in Athens, Louisiana. Both companies said they will work to ensure a smooth transition for employees, customers and suppliers. The sale forms part of California-based Foster Farms’ strategy to focus on its core branded retail and foodservice channels, while giving Case Farms greater operational flexibility to meet customer needs. Tom Shelton, Case Farms's founder and chairman, said: “We are proud to welcome the well-respected Foster Farms team members and growers to the Case Farms family". Mike Popowycz, vice chairman and CEO of Case Farms, noted: “The acquisition fits Case Farms’ strategic growth plan and provides flexibility to provide our customers with the products they need to grow their business”. Jayson Penn, CEO of Foster Farms, commented: “We want to extend our gratitude to the entire Farmerville team for their dedication and hard work at Foster Farms. We are proud to have been part of the Farmerville community and to have worked closely with our elected leaders to position this important complex for sustained success. We look forward to seeing Case Farms continue to invest in the poultry operations in the region with the help of our colleagues joining their team today." “Looking ahead, this transaction is a significant step in growing our core branded retail and foodservice channels, which is central to our company strategy. We are now even better positioned to serve the millions of consumers who have made our brand a part of their lives for generations. Case Farms is a well-respected operator in our industry, and we wish the Farmerville team continued success.”

Health-Ade has unveiled its latest innovation in the beverage market with the launch of SunSip Classic Cola, a prebiotic soda designed to combine nostalgic flavour with functional benefits. This new offering, available exclusively on the website starting today and at Whole Foods Market beginning September 3, aims to capture a significant share of the rapidly growing segment of health-conscious consumers seeking better-for-you soda alternatives. SunSip Classic Cola is positioned as a healthier version of the beloved cola flavour, which traditionally dominates the soft drink category. According to Health-Ade's chief marketing officer, Charlotte Mostaed, cola flavours account for 39% of the soda market but represent only 5% of the digestive health soda segment. This stark contrast highlights a substantial opportunity for growth in the functional beverage space, particularly as consumer preferences shift towards products that offer both taste and health benefits. Each can of SunSip Classic Cola contains gut-friendly prebiotic fibre, essential vitamins (C, B6 and B12), and minerals such as zinc and selenium, making it a compelling option for consumers focused on immunity and overall wellness. With just 5g of sugar derived from fruit juice, monk fruit and organic cane sugar, and only 35 calories, SunSip Classic Cola stands out in the crowded soda market by eliminating artificial ingredients while maintaining a classic taste profile. The introduction of Classic Cola marks the fourth flavour innovation for SunSip in 2025, following the successful launches of Cream Soda, Dr. Bubbles and Grape. The brand has rapidly gained traction at Whole Foods, where its Cream Soda has already become the top-selling flavour among new prebiotic soda brands. This momentum reflects a broader trend towards functional beverages that appeal to health-conscious consumers looking for enjoyable alternatives to traditional sugary sodas. Starting September 3, retailers will stock all nine flavours of SunSip, including the newly launched Classic Cola, Cherry Cola, Root Beer, Cream Soda, Dr. Bubbles, Raspberry Lemonade, Strawberry Vanilla, Peach and Grape. The expansion of flavours is indicative of Health-Ade's strategy to diversify its product offerings while meeting the evolving tastes and dietary preferences of today's consumers. Health-Ade's entry into the cola segment with a prebiotic twist not only aligns with current consumer trends but also positions the company to compete effectively in a market increasingly dominated by health-focused alternatives. As consumers become more aware of the health implications of their beverage choices, the demand for functional sodas is expected to continue its rapid growth, with cola-flavoured options projected to expand nearly 50% year-over-year.

Danone North America has announced a significant investment in its Minster, Ohio, yogurt facility, aimed at expanding production capacity to meet the surging consumer demand for high-protein, nutrient-rich yogurt products. The multi-million-dollar initiative includes a 48,000 square-foot expansion, the installation of a new production line and upgrades to existing facilities, ultimately creating 30 new full-time jobs in the region. The Minster facility, which produces popular brands such as Oikos, Activia, Dannon and Danimals, is set to enhance its capabilities to better serve the growing yogurt market. With consumers increasingly seeking health-oriented food options, Danone’s investment is strategically timed to capitalise on this trend. The yogurt category is currently experiencing robust growth, driven by consumer preferences for products that offer both nutritional benefits and convenience. To support this expansion, Danone plans to increase its milk procurement by 60% over the next few years, collaborating with existing dairy producers and onboarding new local farms. This move not only secures a reliable supply chain but also strengthens Danone’s commitment to sourcing ingredients from American farmers, reinforcing its position as a leader in the US dairy market. Danone's investment in the Minster plant aims to enhance American manufacturing and operational excellence. The company sources 90% of its ingredients and packaging materials domestically, a practice that supports local economies and aligns with its mission to "bring health through food". The new production line is expected to improve efficiencies and expand product offerings, positioning Danone to better meet the needs of its customers in a competitive landscape. Heiko Gerling, chief operations officer for Danone North America, commented: “This is the latest example of our 80+ years of investments in American food, its economy and the farming partners that sustain our food systems – and this closely follows our recent investment in Jacksonville, Florida”. The yogurt market is projected to continue its upward trajectory as consumers increasingly prioritize health and wellness in their dietary choices. Danone’s proactive approach to expanding its Minster facility is a strategic response to this trend, ensuring that the company remains at the forefront of innovation in the yogurt sector.

Lifeway Foods, a player in the probiotic and fermented dairy market, has announced an expansion of its ProBugs line with the introduction of Conventional Whole Milk Kefir pouches. These new products will soon be available nationwide in the US, providing families with a fun, accessible way to enhance gut health for children. The new ProBugs Kefir pouches are designed specifically for kids, offering a convenient and engaging format that promotes healthy eating habits. Lifeway has introduced three kid-friendly flavours: Creamy Orange, Goo-Berry and Strawnana. Each pouch is crafted from conventional whole milk kefir, ensuring a rich source of bioavailable protein and billions of live probiotics – key components for supporting a healthy microbiome. Originally launched in 2007, ProBugs has carved out a space the children's nutrition segment by combining functional benefits with a playful packaging design. The new whole milk offerings build upon this legacy, catering to the growing demand for nutritious, kid-friendly dairy products. According to market research, the global kids' yogurt pouch market reached approximately $3.2 billion in 2024 and is projected to grow at a CAGR of 6.1% through 2033. Lifeway's expansion into conventional whole milk kefir aligns with its mission to promote good gut health by making probiotic-rich foods more accessible and affordable for families. Julie Smolyansky, CEO of Lifeway Foods, said: "Our goal has always been to make probiotic-rich foods easy, fun and available to all families". The new ProBugs pouches not only fulfil this goal but also cater to the increasing consumer interest in convenient, health-oriented snacks. Each pouch is lactose-free and perfect for on-the-go consumption, making it an ideal choice for busy families. The launch of the ProBugs Conventional Whole Milk Kefir pouches complements Lifeway's expanding product range, which includes the recently introduced Probiotic Smoothies + Collagen and 32oz conventional whole milk kefir.

Resources are becoming increasingly scarce, markets more agile and processes more complex. In this dynamic world, holistically conceived systems that combine technology, data and artificial intelligence are essential to boost efficiency, respond to change with flexibility and save valuable resources. From 15-19 September 2025 at Drinktec in Munich (halls B6 and C6), Krones will demonstrate how to achieve these goals. The focus will be on smart and sustainable data-based or data-defined solutions that can be responsively adapted to each individual requirement, regardless of whether small batches or large volumes are involved. The days of focusing on single machines are long since over. Now, it’s all about ensuring the perfect interaction of all the components in a line, which must be intelligently connected and flexibly scalable in order to achieve clear goals: reducing operating costs, enhancing resource-economy and creating processes that are even more reliable and more sustainable. The lines of the future One of the special highlights at the fair will be the fully automated and digitally connected line of the future. What was still just a vision in 2022 is now reality. The line of the future features many innovations that take efficiency, flexibility and resource-economy to new heights. And although the line exhibited is for PET bottles, the Krones team is already working on futuristic connected line concepts for glass and cans as well. Great variety of technologies for all container types A canning line, for example, will in future have a substantially smaller footprint. The newly developed LinaFlex eSync requires up to 40% less space, reduces maintenance, and, with its single-lane conveyor, ensures gentler handling. Other canning innovations include inspection and filling systems and Modulseam seamers, which offer excellent hygiene, fast changeovers and a new high-speed model capable of 135,000 cans per hour. The well-thought-out solutions that Krones will be showcasing for glass containers range from a new bottle washer boasting particularly gentle bottle handling, a smaller footprint and enhanced energy and media efficiency to design upgrades for filling valves for beer and spirits right through to innovative approaches aimed at ensuring flexible, cost-efficient filling. The filling exhibits are complemented by new labelling technologies and Compact Class solutions from Krones subsidiaries Kosme and Gernep. In digital transformation and intralogistics, Krones will showcase connected systems, smart intralogistics and AI-based process controls that enhance transparency, boost efficiency and ensure optimal resource allocation. Find out more here .

Investindustrial has entered into an agreement to acquire Kiremko Group, Idaho Steel Products and Reyco Systems, collectively recognised as key players in the design and manufacture of customised equipment for the food processing industry. This acquisition focuses primarily on enhancing capabilities within the potato processing segment, which has seen significant growth and innovation in recent years. Kiremko Group, which includes Kiremko, Idaho Steel and Reyco, has established a strong reputation for delivering high-quality, innovative solutions for the production of potato products such as frozen French fries, hash browns and potato flakes. With a combined history exceeding a century, these companies have developed a robust global customer base of over 300 clients across more than 50 countries. The group generated over $200 million in sales in 2024, underscoring its status as a market leader. Kiremko, founded in 1965 and headquartered in the Netherlands, alongside Idaho Steel and Reyco both based in Idaho, has been at the forefront of advancements in food processing equipment. Their commitment to quality and reliability has made them synonymous with excellence in the industry, particularly in potato processing systems. Investindustrial plans to leverage this acquisition to create a leading global platform for food processing equipment, with a focus on both organic growth and strategic acquisitions in related sectors. The firm aims to enhance the integration of these companies, combining their strengths to drive innovation and improve customer value. Andrea C Bonomi, chairman of the Investindustrial's industrial advisory board, said: "As we support their integration and alignment, we are confident that combining our extensive industrial expertise and global network with their unique strengths will accelerate innovation, enhance customer value and further strengthen the group’s market position". He continued: "This new group is a compelling addition to Investindustrial’s portfolio of exceptional businesses, and we look forward to contributing to its continued success and expansion”. This move aligns with Investindustrial's broader strategy of investing in companies at the intersection of industrial automation and the food and beverage sectors. The firm has previously supported businesses like Omnia Technologies and Piovan, recognising the critical role that advanced equipment plays in meeting the evolving demands of food processors. As the demand for processed potato products continues to rise, driven by consumer trends favouring convenience and quality, the newly unified group is well-positioned to capitalise on these trends. The integration of Kiremko, Idaho Steel and Reyco under Investindustrial's stewardship is expected to enhance their competitive edge and expand their market reach. With a workforce of over 450 employees and manufacturing facilities across the Netherlands, the US, India and China, the group is set to benefit from Investindustrial's extensive industrial expertise and global network.

Tropicana has unveiled Tropicana Essentials in the US, a new orange juice blend designed to meet the nutritional needs of families during the back-to-school rush while remaining budget-friendly. Tropicana Essentials combines the beloved taste of fresh orange juice with a blend of apple and pear juices, offering a flavourful experience without the added sugars. Each serving is fortified with essential vitamins and minerals, including antioxidant vitamins C and E, calcium, and vitamin D, making it a nutritious choice for breakfast. Available in three varieties – Orange Blend (no pulp), Orange Blend (some pulp) and Orange Mango Blend (no pulp) – Tropicana Essentials is positioned as a practical solution for families looking to balance quality and cost. The suggested retail price of $3.89 for a 46-fluid-ounce bottle makes it accessible to a wide consumer base, aligning with the brand's commitment to delivering juice at a more affordable price point. The launch of Tropicana Essentials comes as families prepare for the back-to-school rush. The new line will be available at major retailers nationwide, including Target, Kroger and Albertsons, ensuring broad distribution and visibility in the competitive beverage market. As consumer preferences shift towards health-conscious and budget-friendly options, Tropicana's introduction of Essentials reflects a strategic response to these trends. With families increasingly seeking convenient yet nutritious products, this launch positions Tropicana to capture a significant share of the breakfast beverage market.

In a new study published in Nature , researchers from the University of Oxford have unveiled an engineered food supplement designed to address critical nutrient deficiencies in honeybee colonies. This new product, developed through advanced synthetic biology techniques, could significantly enhance colony reproduction rates and provide a sustainable solution to the alarming decline of honeybee populations. As agricultural practices and climate change continue to diminish floral diversity, honeybees are increasingly deprived of the essential nutrients found in natural pollen. Traditional artificial pollen substitutes, primarily composed of protein flour, sugars and oils, fail to deliver the necessary sterols vital for bee health. Recognising this gap, the research team collaborated with institutions including the Royal Botanic Gardens Kew and the Technical University of Denmark to engineer a yeast, Yarrowia lipolytica , capable of producing a precise blend of six key sterols. Lead author Dr Elynor Moore (Department of Biology, University of Oxford at the time of the study, now Delft University of Technology) said: “For bees, the difference between the sterol-enriched diet and conventional bee feeds would be comparable to the difference for humans between eating balanced, nutritionally complete meals and eating meals missing essential nutrients like essential fatty acids". She continued: "Using precision fermentation, we are now able to provide bees with a tailor-made feed that is nutritionally complete at the molecular level”. The three-month feeding trials conducted in controlled environments demonstrated compelling results. Colonies that received the sterol-enriched diet reared up to 15 times more larvae to the viable pupal stage compared to those on conventional diets. Furthermore, colonies on the engineered diet maintained brood production throughout the study, while those on sterol-deficient diets ceased after 90 days. This breakthrough suggests that the engineered supplement not only matches the nutritional profile of naturally foraged pollen but also enhances the overall health and productivity of honeybee colonies. The implications of this engineered supplement extend beyond bee health; they resonate deeply within the F&B sector, where honeybees play a crucial role in pollinating over 70% of leading global crops. With commercial honeybee colony losses in the US ranging from 40% to 50% annually, and projections suggesting even higher rates in the coming years, this innovation offers a promising avenue for mitigating risks to food security and biodiversity. Danielle Downey, executive director of the non-profit Project Apis m, said: “We rely on honey bees to pollinate one in three bites of our food, yet bees face many stressors. Good nutrition is one way to improve their resilience to these threats, and in landscapes with dwindling natural forage for bees, a more complete diet supplement could be a game changer". While initial results are promising, further large-scale field trials are necessary to assess long-term impacts on colony health and pollination efficiency. If successful, the supplement could be commercially available to farmers within two years. Additionally, the technology behind this product may pave the way for dietary supplements tailored for other pollinators and farmed insects, further enhancing sustainable agricultural practices.

Lactalis Nestlé Chilled Dairy UK has launched a vibrant new addition to its popular mousse range: Aero Orange & Chocolate Mousse. This new flavour combination is now available in Tesco and Asda, and offers a refreshing twist on the beloved Aero brand. Aero Orange & Chocolate Mousse features the signature light and bubbly texture that fans have come to expect, presenting a smooth orange-flavoured mousse complemented by rich chocolate sauce. Each pot contains just 76 calories and is crafted without any artificial colours, flavours or preservatives, aligning with the growing consumer preference for lighter indulgences and citrus flavours. The new mousse joins a line-up that includes Aero Milk Chocolate Mousse, Aero Peppermint & Chocolate Mousse and Aero Choco Hazelnut Mousse. All Aero mousses are HFSS compliant, made with Rainforest Alliance Certified cocoa and packaged in recyclable PET pots, addressing consumer expectations for health-conscious choices and sustainable sourcing practices. Lise Chevallier, brand manager at Lactalis Nestlé Chilled Desserts UK, said: “We are delighted to introduce Aero Orange & Chocolate mousse to our line-up. This vibrant new flavour delivers a bold, fresh twist on a classic, with the iconic bubbly Aero experience that fans know and love." She continued: "We are confident it will drive excitement in the chilled aisle while reinforcing Aero’s standout credentials in the category”. Orange & Chocolate Mousse is available now in 4x58g packs at a recommended retail price of £2.00.

IFF has partnered with Reservas Votorantim to focus on bioprospecting in Brazil’s largest private Atlantic Forest reserve, Legado das Águas. The collaboration aims to harness the region’s unique biodiversity for new product development. Bioprospecting refers to the exploration and evaluation of natural compounds – from sources such as plants, marine organisms and microorganisms – for their potential use in a range of applications. The partnership grants IFF and its subsidiary, LMR Naturals, exclusive access to nearly 1,000 native plant species found in the Legado das Águas reserve. This initiative is poised to unlock a wealth of new extracts tailored for the fragrance and cosmetic industries, tapping into the growing consumer demand for natural and sustainably sourced ingredients. Charbel Bouez, IFF’s senior vice president of R&D for scent, highlighted the potential of this collaboration: “The partnership enables IFF to sustainably source fresh and inspiring ingredients from one of the planet’s most ecologically unique biomes”. The establishment of a state-of-the-art research lab within the reserve will facilitate in-depth studies of these native species, fostering innovation in product formulations. This strategic alliance not only highlights IFF's commitment to sustainable practices but also positions Brazil as a key player in the global market for renewable ingredients. As consumers increasingly gravitate towards products that prioritise environmental responsibility, IFF’s focus on bioprospecting aligns perfectly with these evolving market trends. David Canassa, CEO of Reservas Votorantim, said: “Bioprospecting offers a range of solutions for society,” underscoring the partnership's dual focus on conservation and commercial opportunity. The collaboration aims to cultivate native plants that could emerge as the next sensation in the fragrance and cosmetics markets, thereby enhancing both biodiversity and business prospects. The implications of this partnership extend beyond mere product development; they signify a shift towards a more sustainable and ecologically conscious approach within the F&B industry.