Sally Keeble complained to the Portman Group about ShotPak drinks, which are imported from the US and sold in 50ml plastic pouches. The pre-mixed vodka drinks are produced in four flavours: Apple Sour, Lemon Drop, Purple Hooter and Kamikaze. There are also full-strength vodka, rum, tequila and whisky versions, which are primarily marketed as STR8UP but which feature ShotPak branding. The Independent Complaints Panel, which judges complaints under the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks, decided that ShotPak sachets could be mistaken for soft drinks. The drinks also breach the Code for encouraging rapid drinking after the Panel decided that their packaging overall incited consumers to drink them in one go. Additionally, the Panel decided that the flavour names ‘Purple Hooter’ and ‘Lemon Drop’ would have particular appeal to under-18s and that ‘Kamikaze’ is associated with self-destruction which could incite excessive drinking. Following the Panel’s decisions, the Portman Group will be issuing a retailer alert bulletin instructing retailers to stop selling ShotPak and STR8UP. David Poley, Portman Group chief executive, said: “These drinks may be acceptable in the States but their marketing falls well short of the standards that UK producers have set themselves. “Some of their names will be particularly popular in the playground. ‘Kamikaze’ is a blatant breach of our Code for its association with bravado and danger. These drinks do not spell out their alcoholic content and the images of fruit add to the confusion over what is in them. They cannot be easily re-sealed and their soft packaging makes it hard to stand them up. That’s why the Panel decided that this packaging is encouraging consumers to drink rapidly. Sally Keeble’s complaint will prevent these imported drinks from getting a foothold in the market.” ShotPaks are produced by Florida-based Beverage Pouch Group and imported into the UK by Chilling Rocks Beverages Ltd. The Portman Group’s Code of Practice The Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks applies to pre-packaged alcoholic drinks and the promotional activities of drinks producers. The Code covers a drink’s name and packaging, press releases, websites, sponsorship, sampling, branded merchandise, advertorials and all other promotional material. It does not apply to alcohol advertising which is regulated by the Advertising Standards Authority. The Code prohibits the marketing of alcoholic drinks to under-18s; the alcohol content of a drink must be made absolutely clear; its alcoholic strength should not be dominant; it must not encourage rapid or down-in-one drinking; there must be no association with illegal drugs, bravado, aggression or anti-social behaviour and any suggestion that the drink will lead to sexual success or increased popularity is also banned. All complaints are heard by the Independent Complaints Panel which is chaired by Sir Richard Tilt, former Director General of the Prison Service.

**Mains-fed water cooler manufacturer, Tana Water (UK) Ltd, recently launched a new carbonated water model at the Total Workplace Management Show, Olympia, London. **The T5 Fizz features an energy saving mode and delivers up to 30 cups of freshly filtered sparkling water per hour. Tana Water machines take water directly from the mains and use an activated carbon filter to remove chlorine, limescale and rust, and an 11 Watt ultraviolet (UV) bulb to protect the water after dechlorination. The ultraviolet lamp within the cold water tank kills all germs and the T5 Fizz will automatically stop working if the UV bulb fails. To conserve energy overnight and at weekends, the Tana Water T5 Fizz includes a preset 'sleep' mode. This feature has been shown to reduce energy consumption by 40%. Explaining the launch of the T5 Fizz, Tana Water UK MD Nick Heane said: “Tana Water has established its reputation for providing hot and cold POU machines in the healthcare and manufacturing sectors. Now a growing number of conference facilities managers have recognised the labour and cost savings from filtering mains water on site. Our customers want to offer guests the choice of freshly filtered hot, chilled or sparkling water with the convenience of sourcing all of their machines and service from the same manufacturer.” Tana Water has been providing mains-fed water machines to private and public sector organisations in the UK for 10 years, and is the only Water Regulations Advisory Scheme (WRAS) approved manufacturer in the UK that sells and maintains its own machines. All Tana Water machines are sold with a mandatory service contract to ensure regular and safe maintenance of the carbon and UV filters. All installation, maintenance and sanitising is carried out by WRAS-approved Tana Water engineers.

Fonterra is setting up a multi-million dollar project to help pregnant Chinese women and mothers in response to the poisonous milk crisis. Sanlu, a Chinese dairy company 43% owned by Fonterra, is one of more than 20 firms caught up in the scandal, in which the industrial chemical melamine was added to watered-down milk to boost protein levels. Fonterra's CEO Andrew Ferrier said: "We're obviously shocked by the degree of tragedy and we think that this is one way we can make a gesture that will help over the long-term in infants and maternal mother health." Fonterra will donate $5m to the China Soong Ching Ling Foundation over five years for a cooperative charity project to provide medical care and advice to pregnant women and the mothers of infants in rural communities. * *

A new initiative to connect the food trade and farmers across the Yorkshire and Humber regions in the UK has been launched in response to the current turmoil affecting the world's food industry. Farexchange has been created to understand the current and future needs of food manufacturers and consumers. Aimed at directors or executives of food and farming businesses, the scheme aims to develop sustainable value chains, linking manufacturers back to the region's farmers and growers to secure future supply. An initial three-year contract to deliver the 'not for profit' scheme has been won by the Farexchange Partnership, operationally led by the English Food and Farming Partnerships (EFFP) Ltd. Created specifically for collaboration projects, EFFP has the necessary skills to act as an interface between farmers, processors and food companies. This exciting venture was launched at a unique one-day event held in York and will be followed by a programme of conferences, seminars and individual business support meetings to offer practical advice and business experience on working with Yorkshire agriculture. The northern link Due to its diverse and productive agricultural sector, Yorkshire is probably one of the largest food producing regions within the UK. To ensure future growth, projects like Farexchange are vital to fill gaps in the infrastructure so that new businesses, joint ventures and partnerships may be formed. The project is the culmination of two years' work by Yorkshire Forward, whose commitment to delivering enhanced economic activity to benefit the region led to the establishment of this worthwhile scheme. It's believed to be the first of its kind in the UK and will be delivered in conjunction with the National Farmers Union, Country Land Association, Yorkshire & Humber Regional Food Group, EBLEX, BPEX, Yorkshire Agricultural Society, Bishop Burton College and Askham Bryan College. Yorkshire Forward's Food and Drink Sector Manager John Sorsby said: "The Farexchange scheme is an integral element of Yorkshire Forward's multimillion pound investment in supporting the Food and Drink industry in the region, and has a clear focus on innovation and supply chain development. It also delivers innovation by connecting the high quality produce the region has to offer with supply chain opportunities, linked to authenticity and trust, which have high importance as we continue to ride the economic turbulence."

*Food and beverage processors in the EU have until January 2010 to comply with new labelling requirements, according to DD Williamson. * Any food placed on the market before this deadline will be allowed to stay on the shelf until the sell-by date has been reached. The synthetic colourings are: Allura Red AC (E129 = Red 40), Tartrazine (E102 = Yellow 5), Sunset Yellow FCF or Orange Yellow S (E110 = Yellow 6), Quinoline Yellow (E104), Carmoisine or Azorubine (E122), and Ponceau 4R or Cochineal Red A (E124).

*As September turned to October and any chance of an Indian summer finally evaporated, members of the British Water Cooler Association met for two days of meetings. The first day was devoted to a Seminar, entitled “adapting to a changing market” and the second was the September General Meeting. * The seminar arose out of BWCA members wishing to share experiences and discuss opportunities arising out of the challenges presented to the bottled water cooler industry over the past 24 months. It addressed key issues related to the new arena in which the industry operates and identified current influencing factors including; climate change, economic activity, technological advancement, media focus and public perception and attitudes. With BWCA members now following the path of ‘one industry – two solutions’, ie supplying both bottled and POU water coolers, the market for both products as a homogeneous offering to the consumer was evaluated in terms its historical and current performance, as well future prospects, in both volume and economic terms. The data discussed and illustrated was not only that provided previously by organisations such as Zenith International, but embellished by data supplied by members from their own experience. One of the most interesting presentations was the financial evaluation and modelling of a bottled water cooler distribution company versus a POU operator company, each adding-on the other’s product range to increase market competitiveness. This highlighted the strong economic advantage rendered to bottled water cooler companies by adopting POU cooler activity, but the near economic and practical impossibility of a POU operator broadening activity to bottled water coolers. The economic and operational benefits experienced by BWCA members since adding POU coolers to their product offering some years ago was enthusiastically shared by attendees sparking off the sharing of strategic and tactical information gained in the marketplace. Other presentations included: innovation in pricing; marketing the business; staffing levels; termination reduction and customer retention; competition sources; environment and consumer perception; and service level commitment. To alleviate the fast pace of the meeting, water related knowledge quizzes were interspersed between presentations. These lightened the tone and pace and also imparted important hydration facts which attendees could take back to their businesses for marketing purposes and staff training. After a brief buffet lunch the attendees formed into random pairs and each pair tasked with coming up with a marketing idea within twenty minutes. Having completed this stage a member of each pair presented their idea to the meeting. When all presentations were complete, the 18 individual ideas, which had been written up on a board, were scored for practicality and originality. The top five ideas were then developed further, by the pair who had initiated the idea having been joined by others so that there were five larger teams at work. Interestingly, the top ideas related to activities which the BWCA could undertake for the benefit of members. After a further twenty minutes a spokesperson representing each team made a fuller presentation of the idea and bullet points of each idea were noted on a board and will form the basis of future Marketing Committee activity. The presentations and interactive group sessions produced much lively discussion and good humour with competitive barriers set aside as members shared their experiences for the wider benefit of the industry. “I have rarely seen such enthusiasm and camaraderie in a forum of competing businesses,” said BWCA Chair Michael Barnett. “It is clear from comments made, and questionnaires completed at the end of the seminar, that the association must repeat such events in the future. This one was not only highly productive in real business terms, but it engendered a very positive atmosphere and outlook from those attending. Particular thanks must be expressed to the initiators of the seminar and presenters, the Angel Springs team; John Dundon, John Murphy, Chris Routledge and Kevin Matthews, as well as Ben McGannan of Water for Work & Home, Peter Brooks of Office Watercoolers SW and Graeme Carruthers of Eden Springs.” BWCA General Meeting The day after the highly successful BWCA seminar saw over 50 delegates gather for the September General Meeting at the Hellidon Lakes Hotel in Northamptonshire. Opening proceedings and welcoming BWCA members, association Chair Michael Barnett reviewed the past year (see Summer of discontent on page 37) and the fact that the industry had suffered a second successive poor summer. He then looked at the spate of anti-bottled water press that had begun at the start of the year with the almost simultaneous broadcast of the BBC Panorama programme “Bottled water: who needs it?” and the release of the Sustain report: “The taps are turning – are we falling out of love with bottled water”. He referred to the statement from the Minister of the Environment, Phil Woolas, that: “drinking bottled water borders on being morally unacceptable”. Michael then mentioned the headline in The Sun in September: “Death by watercooler” which mis-represented the true facts about polycarbonate bottles and Bisphenol A. “And as is that were not enough, our POU activities were hit by two Cryptosporidium outbreaks,” he said. “So the weather, government, media, water utilities and the economic climate have had a field day in undermining both our bottled water and POU activities over the past 21 months. Is it a wonder we are bruised and at times a little cynical? But,” he added: “there is some positive news too. “While our bottled water activities have taken some heavy blows, I believe that I can say with confidence that all BWCA Distributor members now offer plumbed-in POU water coolers as well as bottled water coolers. We are all now ‘dual-service‘ providers.” One industry – two solutions Michael then referred to the new phrase: “one industry – two solutions”, pointing out that the realignment of businesses to ‘dual-service‘ had meant that BWCA members had been very successful in winning major supply contracts for both types of water coolers. Summarising the previous day’s seminar, Michael then said: “As we think ahead to 2009, we must optimistically look forward to a better climate, in all senses of the word: weatherwise. economically, media and politically.” He then reminded delegates that 2009 marks the 20th anniversary of the BWCA: “a time to celebrate the achievements of our association and our businesses over the past 20 years”. Marketing BWCA Peter Brooks, of Office Watercoolers (South-West) and Chair of the PR & Marketing Committee then outlined the results of a recent membership survey. We will visit this in more detail in a future issue. Action for hydration in the workplace Introducing the final session, Michael Barnett said: “This is going to be most interesting and informative. We have succeeded in bringing together some of the ‘tap water evangelists’ who, over the past two years, have been instrumental in raising the profile of the tap water versus bottled water debate in governmental institutional and in the public arena.” Opening the session and explaining recent research on hydration, Ben McGannan of Water For Work & Home talked about “Hydration – our place in history,” and was ably assisted by company research scientist Colin Wilson BSc PhD who encouraged some audience participation. The next speaker was Jeanette Longfield MBE of Sustain who talked about “Enhancing health and welfare in the workplace in a socially responsible and environmentally manner” and put across a totally anti-bottled water philosophy. Steve Bloomfield of the public services union UNISON then talked about “Water – the hidden treasure – how can we make it easier for people to gain access to mains drinking water?” The last speaker in the session was Joe Harvey of the Health Education Trust who talked about “Water in schools.” A lively question and answer session followed. Zenith International Publishing Group Editorial Director Bill Bruce was invited to attend the General Meeting and here comments on the final session. Know your enemy While it was clear that BWCA was brave to invite critics of much of its activity “into the lions den”, the tone of one of the presentations in particular underlined the evangelical aspect suggested by Michael Barnett in his introduction. From the question and discussion session through equally lively conversations over lunch, the entrenched position of those opposed to bottled water and their disregard for facts was clear and served to remind BWCA members what they are up against when confronted with the media and lobbyists. Thankfully, customers in general are happy with facts, appreciate excellent service and above all like to given a choice. It was clear me that with its “one industry – two solutions” approach, the BWCA enters its 20th year in pretty good shape and represents a truly sustainable industry. *Bill Bruce*

Less than two weeks after the Christian Lacroix Evian bottle won the Best bottle in glass category in the 2008 water innovation awards, Evian launched its latest designer bottle – this time from Jean Paul Gaultier. Evian has once again partnered with an internationally acclaimed French designer to produce two unique and exclusive creations for 2009, the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier. Both bottled made their global debut in Paris, France, during one of the world's most glamorous events – Paris Fashion Week. Hosted by Jean Paul Gaultier himself, the extravagant aquatic fashion fete took place on 4 October at the historical Piscine Pontoise in the Latin Quarter. The Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier possesses a style that is: “classic, yet modern all at once”. Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain tops of the French Alps from which Evian Natural Spring Water is derived. Magnified by a unique colour so much known to Gaultier, the majestic blue of the oversized logo and the understated print of the designer's name offers a subtle reminder of a stylish mariner, a mariner that could so easily be found on the shores of Lake Geneva, which the town of Evian borders. In addition to the Evian Pret-a-Porter Bottle, Gaultier introduced the Evian Haute Couture Bottle, made from Baccarat crystals. Only seven of these bottles will be released worldwide, with these few exclusive carafes travelling around the globe to be exhibited at select locations. "Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs," said Jeff Caswell, Vice President of Marketing for Evian North America. "In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favoured drinking waters on earth." ShopEvian.com The Evian Pret-a-Porter Bottle is now available for consumers to pre-order at ShopEvian.com. The Evian Haute Couture Bottles have now begun their journey around the world until the auction, set to take place on World Water Day on 22 March 2009. These Gaultier-designed bottles mark the second annual release of high-fashion creations from Evian. In late 2007, the world's most luxurious natural spring water launched the Limited Edition Evian Bottle by Christian Lacroix, which quickly became a favoured item with the trendsetting crowd. It also caught the imagination of the judging panel in the 2008 water innovation awards, winning the Best bottle in glass category. The Christian Lacroix Bottle was originally created exclusively for upscale on-premise venues, but due to its popularity, was quickly made available on www.ShopEvian.com.

*The Sunny Delight Beverages Co has signed a licensing agreement with Kraft Foods Inc to produce and market Kraft's Crystal Light ready to drink bottled beverages through most distribution channels in the US. * Kraft Foodservice will continue to sell Crystal Light ready to drink beverages to their normal outlets such as college cafeterias, offices and vending machines. Kraft will also continue to manufacture and sell the powdered versions of Crystal Light "Beverages are our sole focus and area of expertise. This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales," said Sunny Delight CEO Billy Cyr. "Crystal Light has long been associated with a healthy lifestyle and is a great tasting way to gain the benefits of water with only five added calories per serving."

These agreements will complement Hansen's existing relationship with Anheuser-Busch and will not affect Hansen's agreement with AB for the on-premise channel nationwide. The 20-year agreements will take effect at the beginning in November 2008 in the US and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE. "We're pleased to be partnering with the world's leading beverage system to expand the retail presence and penetration of our Monster Energy drinks," said Rodney Sacks, chairman and CEO of Hansen. "We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy brand in North America and expand into fertile new international markets. "In the US, the relationship will complement our existing long-term arrangements with Anheuser-Busch distributors, which have been, and we expect will continue to be, very important to Hansen. We believe that the combination of these two leading distribution systems will provide us with an unrivalled distribution network in North America." No 1 by volume According to AC Nielsen data, Monster Energy is the number one energy drink by volume in the US. The agreements in North America include all Monster Energy trademark beverages, including Monster Energy and Java Monster as well as the Lost Energy brand. In Europe, the agreement includes the distribution of Monster Energy in the CCE countries – Great Britain, France, Belgium, the Netherlands, Luxembourg and Monaco. "The Coca-Cola System has taken a multi-faceted approach to becoming one of the key players in the fast growing energy drink category," said Coca-Cola North America president, Sandy Douglas. "We're pleased that our bottlers are now able to distribute this brand as part of our diverse portfolio of leading sparkling and still beverage brands in North America and Europe." "Monster Energy drinks are strong additions to our energy portfolio, reinforcing our strategic priority of being number one or a strong number two in every category in which we choose to compete," said Coca-Cola Enterprises chairman and CEO, John Brock. "Monster Energy continues to outperform the energy category in the US and we look forward to bringing another proven brand to our territories in Western Europe." Market reaction Hansen's shares fell about 11% on news of the deal. “Some investors who had hoped that Coke might take an equity stake in the energy drinks company may have been disappointed,” said Sachin Shah, an analyst who focuses on merger arbitrage at ICAP Equities. Hansen also said it will make payments to existing distributors whose deals will be terminated, and it currently expects the related pretax expenses to be in the range of $110m to $130m. Hansen said its new distributors would help cover a "significant portion” of those costs. JPMorgan analyst John Faucher estimated that about half of Monster's US volume will move to the Coca-Cola distribution system, while Dr Pepper Snapple Group will lose its US distribution of the brand. In a separate statement, Dr Pepper said it expects to receive formal notification from Hansen Natural terminating its agreements to distribute Monster Energy. DPS said it generated about $170m in revenue and $30m in operating profits distributing Hansen Natural brands in the US in the last year.

Since 2 October 2008, every cup of coffee sold by Costa, the UK's largest and fastest growing coffee shop chain, has been made with beans sourced from Rainforest Alliance certified farms across all 785 of its UK stores. The move means that Costa will buy almost 1,500 tonnes of green beans, already achieving 30% of its annual requirements from Rainforest Alliance certified farms. Costa and the Rainforest Alliance are discussing how to steadily increase this percentage as more farms are certified. By January 2009, Coffee made from beans sourced from Rainforest Alliance certified farms will be available in Costa's global stores in 24 markets. Rainforest Alliance works with farmers to ensure farms are not only run in an environmentally sustainable manner, but also improve conditions for workers and their families. This includes: Ensuring the environment is protected Improving worker safety Ensuring workers are paid decent wages Ensuring workers have housing and access to clean water Ensuring workers have access to education and medical care. Costa Coffee MD, John Derkach, said: "As the UK's largest and fastest growing coffee shop chain, we believe we have a responsibility to ensure that coffee production is sustainable, that it supports coffee growing communities and protects the environment. Recent YouGov research has revealed that UK consumers want ethically sourced coffee, another reason why we have made this important choice for our business. The work that the Rainforest Alliance does also complements our Costa Foundation projects perfectly." Rainforest Alliance president, Tensie Whelan, said: "Costa Coffee's commitment to source increasing amounts of coffee from Rainforest Alliance certified farms demonstrates that sustainably sourced coffee really is now the mainstream choice. Costa customers can enjoy a great tasting cup of coffee knowing that it comes from well managed farms where workers are well cared for, children are able to go to school and forests and wildlife are protected." Launch event To celebrate the launch, Costa Coffee commissioned pavement artist Manfred Stader to create a giant 3D image of a Costa cup, using chalk and coffee roasting waste product from Costa's very own Roastery in Lambeth, London. Chocolate dusting of a frog, the well-known symbol from the Rainforest Alliance logo, was replicated on top of the coffee froth. The event took place at Covent Garden Piazza on 2 October.

Tucson-based Spike Beverage will be responsible for the distribution of Skinny Water throughout Arizona. This is Skinny Nutritional’s second deal on the west coast and the 14th distribution agreement since launching the product in May 2008. Spike Beverage begins distribution for Skinny Water in October 2008. Kimberly Clements of Spike Beverage said: "We're pleased to add Skinny Water to our great portfolio and look forward to the growth opportunities behind this brand." “We're very excited to partner with Spike Beverage to introduce Skinny Water,” said Don McDonald, CEO and President of Skinny Nutritional Corp. “Their distribution is very unique because Spike covers the entire state of Arizona. They deliver to virtually every supermarket and convenience store and we couldn't ask for better coverage in this market." Appetite control The Skinny Water line-up features five flavours, including acai grape blueberry (Hi-Energy), raspberry pomegranate (Crave Control), goji fruit punch (Shape), passion fruit lemonade (Total-V) and peach mango mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite. All Skinny Waters have three key ingredients: Super CitriMax, ChromeMate and EGCG. Super CitriMax includes calcium that promotes fat burning and bone density, and potassium that maintains cellular hydration. ChromeMate promotes normal energy metabolism and helps maintain healthy blood sugar levels, and EGCG, a green tea extract, helps keep metabolism high.

**The Pepsi Bottling Group Inc (PBG) has released its first Corporate Responsibility Report, entitled: 'Act! Our Commitment to Making a Difference'. **The report, which focuses on the company's US business, lays out PBG's sustainability strategy across three primary platforms: the environment, employees and community. “PBG has a strong track record of incorporating sustainable business practices into our operations, employee programmes and community outreach strategy,” said PBG President and CEO, Eric Foss. “The purpose of this report is to more broadly discuss our progress and strategy with our customers, consumers, recruits and shareholders so they better understand PBG’s commitment to measurable and sustainable progress.” The report outlines the advancements PBG is making across its environmental, employee and community programmes. Key highlights include: • 300 million gallons of water conserved per year as a result of innovative new technology and process improvements. • 16,000 tons of plastic saved in 2007 through new bottle designs and manufacturing processes. Over the past three years, PBG has now saved 74 million pounds of plastic on its Aquafina bottles alone. • 11% improvement in the efficiency of new, lighter weight PBG trucks. • 100% of the company’s US electricity needs offset through the purchase of renewable energy certificates, making PBG one of seven companies in 2007 to earn a Green Power Purchasing award from the US Environmental Protection Agency. • An estimated 83% of the PBG waste stream is recycled. • Recognised as one of the best companies for diversity by DiversityInc, Black Enterprise, Hispanic Business and the Human Rights Council. • Recipient of the 2007 C Everett Koop National Health Award for efforts to promote healthy lifestyles among PBG employees. • More than $16m in financial and product donations to families and community organisations in need. In preparing the report, PBG followed the structure of the Global Reporting Initiative (GRI), the world’s most widely used sustainability reporting framework for describing economic, environmental and social performance. To emphasise its commitment, PBG is rolling out its report with a cause-related campaign geared to employees, their friends and families. For every click to the report at www.pbgACT.com, The PBG Foundation will donate 50c to Keep America Beautiful, up to $10,000. The effort will run through November.