Cadbury Schweppes Americas Beverages (CSAB) has sought to achieve the holy grail for kids’ drinks - the creamy rich frothiness of an ice cream float in a bottle. A&W and Sunkist Floats launched this January in the US in 11.5oz, vintage, soda shop inspired, glass bottles with twist off tops. “For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float,” said, CSAB Vice President of Marketing Andrew Springate. “The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed - no work, no hassle.”

Syzmo from the Organic Beverage Company, a subsidiary of Integrated BioPharma Inc, has been recognised as the first USDA organic energy drink. To celebrate, the company has launched two new variants - Original and prickly pear with lemon lime flavour in the Rexam Sleek can. The original Passion flavour already sells well through Whole Foods Market. The new products include premium blue agave nectar, organic caffeine, RDA vitamins, but doesn't have any high fructose corn syrup.

Meeting consumer demand for products which make them look younger, Nestlé launched a yogurt range in 2006 under the Day & Night name, with collagen for added beauty benefits. Nestlé has now released a a collagen enriched low fat drink under the same name in Hong Kong. The pack comprises 22.5cl bottles of night ‘vitalising’ mixed berry flavour and a day drink in a ‘brightening’ grapefruit flavour. The formulation contains less than 0.3% fat and is said to maintain skin elasticity and moisture thanks to its collagen ingredients. It is positioned almost as a beauty care product in food with a daily and nightly regime - rather than a beverage product with beauty benefits.

Havoc Distribution recently added a sugar free variant to its Havoc energy drink brand. Formulated in Amsterdam, Havoc was launched in the US at the end of the 1990s with the slogan ‘Disrupt the Ordinary.’ Havoc contains taurine, caffeine, vitamins B2, B6 and B12 and pantothenic acid. Havoc President CK Williams commented on the brand extension: “Customers have been asking us to give them a sugar free version of Havoc for months because they like the flavour so well. We expect sales to nearly double over the next couple of months and expect to grow market shares through aggressive marketing and distribution. We are committed to growing into a top tier energy drink manufacturer in 2008.”

**Britvic Soft Drinks has introduced apple blueberry as a new exotic flavour for its J20 range replacing orange cranberry. **According to Britvic Sales Director Andrew Richards: “Premium soft drinks have grown significantly over the last few years, driven by consumers’ increasing desire for high quality, great tasting choices. 53% of people will pay more for a quality drink and enjoyment as a driver of purchase has increased 7% since 2005." Worth more than £183 million to the on-premise market J2O is the number one packaged soft drink. In take home J2O is worth £46 million and across both channels the range sells more than 14 bottles every second.

“Energy So LOUD You Can’t Sleep” - is the slogan for Loud energy drink. Available in two variants: Classic Mix and Sitrus Stunner, both are lightly carbonated with natural ingredients. Steve Rifkind, founder of the successful Loud Records hip hop label, has launched Loud Beverage Corp with backing from Universal Music Group. Rifkind plans to put his street marketing expertise to work: “We will launch this product market by market, in the manner of breaking records. In addition to traditional beverage marketing, we use radio, DJs, mix tapes, club nights and promotions with non-traditional entertainment and lifestyle accounts. This company’s rich musical history has its roots in marketing, and that’s the same approach we are taking with Loud Energy Drinks.” “The key strengths of the product are taste, packaging and marketing,” explained Rifkind. A third flavour (Grapple Sauce) is in production and a fourth ‘the sugar free Pomberry Zero’ is completing formulation.

Spanish producers and health conscious consumers are showing growing interest in 100% fruit juice beverages or smoothies being promoted for their health giving credentials. Invo Europe SL pioneered smoothies in Spain in 2003, followed by Sunny Delight España and Hero España SA with Fruit Simple and Solo Fruta. Invo has now expanded with a fifth variant, 4 Oranges, in both 25cl and 75cl bottles.

Arrowhead Water Products Ltd is pleased to report its consolidated financial and operating results for the fiscal year ended 30 September 2007. Highlights include: Gross profit increased to $3,581,557 from $3,336,976 Revenue increased to $8,996,269 from $8,834,432 Cash flow from operations decreased to $992,742 from $1,065,185 Sales to retail distributors increased from $5,830,319 to $6,541,639 Incurred a loss from operations for the year of $498,867 prior to loss on sales of assets or impairments. Arrowhead is engaged in the production, distribution and sale of large format (15 litre and 18.9 litre) bottles of drinking water in Western Canada. Arrowhead's primary distribution channels include the Western Canadian retail and wholesale grocery market (currently 71% of total revenues). Over the past year, the company continued to position itself to grow the new 15 litre channel. The 15 litre business has increased the company's revenues and bottled water volumes. The new 15 litre bottles are currently being produced from the company's plant in Edmonton, and are a lighter, crushable and blue box disposable PET bottle. The single-use bottle is 100% recyclable and compatible with any water cooler. The company advises that, as noted in the Financial Statements and MD&A, it has been working to increase profitability as its primary business goal. As a result of tightening cost controls and other costs, Arrowhead has found it necessary to cease to provide products to one of its major retail accounts in Western Canada. This will allow the company to better service its other major retail and wholesale customers, while expanding its new 15 litre bottle business. *About Arrowhead Water* Arrowhead Water is Canada's largest Canadian-owned, publicly traded water company which is engaged in the production, sale and distribution of large format (15 and 18.9 litre) bottled drinking water. Arrowhead produces and delivers bottles of reverse osmosis, distilled and natural spring water to the Western Canadian retail and wholesale market. Arrowhead remains committed to continually improve its level of service to its customers and to provide positive returns to its shareholders. For complete disclosure of Arrowhead's September 30, 2007 year-end financial results and Management's Discussion and Analysis ("MD&A"), please go to <<1>">www.sedar.com]<1> and view documents listed under Arrowhead Water Products Ltd. <1>: http://www.sedar.com

Orlando, Florida based NBI Juiceworks describes its SunShower range as “Nature’s perfect blend of taste and nutrition”. First launched in 2007 in berry, mango, açaí, pomegranate, cranberry and grape apple flavours, it has now added Stamina and Turbo-G superfood variants. SunShower juices are sweetened with Sucralose and enhanced with natural flavours derived from FDA approved natural food sources. The fruit is first steamed and then pure pressed through a series of screens where it is cold filled for maximum taste as well as nutrition retention. The result is an 8oz bottle filled with 100% juice, equal two servings of fruit, worth 90 calories and with a 70 day shelf life. Its latest launch, Turbo-G, is an energy boosting juice that contains green tea extract, glucosamine, guarana, golden root, ginseng, goji and grape seed extract. Founder, Chairman and CEO Chris New explains: “Turbo-G was developed to keep you performing at your best. The mind and body need powerful nutrients and this drink proves that a functional 100% juice can be extremely nutritious and also delicious.”

Beauty beverages in Asia, especially in Japan, are becoming more common. The 'beauties' include products such as Coca-Cola’s Minute Maid Beautia with gamma-tocopherol, and Meiji Dairies’ VAAM, a beauty jelly drink with amino acids, both of which appeared last year. However, there is still room for innovation, with the use of new ingredients and novel positionings. In Japan, Lotte introduced Beni (Red), a healthy beauty drink for women, made with six year old red Korean ginseng, as well as extracts of hibiscus, dates, safflowers, Chinese wolfberries, longan, firethorn, satsuma orange peel and ginger. According to the company, Korean red ginseng is said to be a time honoured ingredient for health support, helping consumers feel stronger and more energised. This product is positioned for women in their 30s who feel less strong with age, which is a novel positioning for a beauty drink. What is more, the company says that this beverage will also warm up the body from the inside.

Boost Juice Bars, the Australian juice and smoothie phenomenon has introduced Hotties to the UK this winter - low fat, nutritious hot drinks to warm consumers from head to toe! An alternative to caffeine loaded coffees and fat filled hot chocolates. Hotties are 98% fat free and contain no preservatives, artificial flavours or colours. Australian customers have already found favour with To Chai 4, a low fat blend of exotic spices, and Choc Mint Mania, a low fat minty twist on traditional hot chocolate. One can also add a Booster shot to Hotties, replacing a morning coffee with a To Chai 4 plus an invigorating Energiser PLUS Booster. As an alternative to the Hottie, Immunity booster offers antioxidants and super foods to help strengthen the immune system against coughs and colds.

*Due to great consumer demand, Redux Beverages today announced that its world-famous energy drink, Cocaine, has been relaunched and is now available at retail locations across the country – as well as online at <<1>.">www.drinkcocaine.com]<1>. * Redux Beverages had voluntarily pulled the Cocaine product from shelves, and renamed it in June of 2007 due to FDA concerns about the product’s marketing tagline. The relaunched Cocaine energy drink ingredients and flavour remain the same as the original and popular energy drink. “Retailers and consumers were begging us to get the drink back on the shelves,” said Redux Founder, Jamey Kirby. “Since the FDA warning letter last April, we've been working closely with them to adjust the marketing of the drink, and now the rebellious and fun Cocaine brand is out of rehab and back on shelves.” The relaunched Cocaine energy drink comes in a red 8.4oz can and will be available in several markets across the US as well as in Europe. Cocaine is available in three flavors: Original, Cut and Free. The Original version is a red, cinnamon-based energy drink that packs three and a half times the amount of caffeine of its leading competitor (280 milligrams). Other ingredients include: 750 milligrams of taurine, 100 milligrams of inositol, B vitamins, 50 milligrams of L-Carnitine, 250 milligrams of D-Ribose, and 25 milligrams of guarana. The Cut version of Cocaine has the cinnamon flavour removed, while the Free version is sugar-free. To celebrate the relaunch, Redux Beverages has introduced a social network website dedicated to the Cocaine drink. At www.drinkcocaine.com/social, fans can upload user-created content, communicate with other people who love Cocaine energy drink, view videos and blogs and more. The site will also be home to all contests and giveaways for the product, including its first special package for Valentine’s Day. <1>: http://www.drinkcocaine.com