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Releasing across major retailers from the beginning of January, the new flavour delivers an indulgent and on-trend taste, combining crunchy pillows with a smooth white chocolate and caramelised biscuit flavour filling.

Mars has finalised its acquisition of Kellanova, consolidating two iconic businesses and positioning Mars Snacking as a formidable force in the market.

The European Commission has approved the $36bn merger of food giants Mars and Kellanova, clearing the way for the transaction to complete this week.

The European Union's antitrust regulators have resumed their investigation into Mars' $36 billion acquisition of Kellanova, the company formerly known as Kellogg.

The European Commission has paused its investigation into Mars’ $36bn takeover of fellow food giant Kellanova while awaiting data requested from the companies, according to a Reuters report.

Mars' proposed acquisition of Kellanova has received a crucial endorsement from the US Federal Trade Commission, but now faces scrutiny from the European Commission.

According to reporting by Reuters, global snack giant Mars’ $36bn takeover bid for Kellanova is set to face a full-scale EU antitrust investigation which could require Mars to divest assets.

Palermo Villa has partnered with snack brand Cheez-It to launch a new range of frozen pizzas featuring a crust infused with Cheez-It’s signature cheese flavour.

Kellanova-owned snack brand Pringles is set to enhance its UK convenience channel offerings with the launch of its latest flavour, Blazin’ Fried Chicken.