The limited edition pack, available in 9x 40g tubes in strawberry flavour, replaces the limited edition Doctor Who Frubes. The new pack includes cutouts and is supported by an on-pack promotion to win a trip to New York City, the home of Spider-Man’s Peter Parker. Yoplait group brand manager for teens, Angelica Costantini, said: “Sony Pictures’ Spider-Man is one of the most recognised superhero characters in the world. By linking Spider-Man 3 with Frubes, children can enjoy this tasty, fun product even more, while contributing to their dairy intake, one of the major food groups needed to meet a healthy balanced diet.”

R&R, formerly Richmond Ice Cream, a major player in the UK ice cream market, has been busy with a series of new product launches and relaunches. Among the new products is Rodda’s luxury clotted cream Cornish ice cream. Its 800ml tub is filled with the finest Rodda’s Cornish clotted cream and West Country milk and butter. It's the first super-premium Cornish brand launch in the market and is made with 25% clotted cream. It capitalises on the consumer trend for traditional, quality home-grown products that's a driving force behind market growth. R+R has added to its Loads More Fun ice cream range with 950ml tubs of Maryland Chocolate Chip Cookie ice cream. This vanilla ice cream infused with chunks of Maryland Cookie, licensed from Burton Foods, builds on the success of the Maryland Cookie brand. The new Maryland Cookies Ice Cream joins the existing line up of Fab, Smarties and Milkybar. The new After Eight Dessert is based on the popular after dinner chocolate treat. The new dessert contains cool mint ice cream layered with crisp, dark chocolate smothered in chocolate ice cream and dark chocolate sauce and squares.

A new UK premium food brand, Mrs Beeton’s Rediscovered, is hoping to meet current consumer purchasing demands for premium, indulgence, natural ingredients and British provenance, with the major launch of new product ranges, including ice cream. Mrs Beeton’s Foods Managing Director Tony Corscadden commented: “Our products have been carefully developed to be as at home on the stall of a local farmers’ market as they are on the shelf of a multiple grocery chain. Our dairy ice cream is made in Yorkshire using only the finest double cream from a herd of 500 Guernsey cows.” The range of 500ml ice cream is inspired by great British puddings or traditional British flavours: Apple Crumble, Old English Toffee, Ginger and Rum & Raisin.

Rowan Glen, Scotland-based supplier of locally produced yogurts, butters, spreads and cheeses, has extended its range with the launch of a new yogurt dessert, the Rowan Glen Crumble. A first for the Scottish market, the new Crumble comes in a 150g twin pot, with a mild and creamy yogurt on a layer of fruit and a separate serving of crunchy biscuit crumble. There are three fruit varieties to choose from: rhubarb, strawberry and apple. Rowan Glen Sales Manager Ronnie Wilson said: “At Rowan Glen, we pride ourselves on using only the freshest Scottish milk in our products and we are constantly striving to bring new tastes and experiences to our customers. “We're now introducing the Rowan Glen Crumble, which uses fresh Scottish milk and promises to be a valuable addition to the already impressive Rowan Glen dairy range.”

After more than a century of waiting, Arla Foods has brought its international speciality Castello cheese to the UK. Since Henrik Tholstrup took over his father’s dairy in Denmark, his prize-winning Castello cheese has been a firm favourite on cheese boards, selling 21 million packs a year across 50 countries worldwide. The UK launch of Castello by Arla Foods forms part of an ambitious global strategy for the brand and will be supported by a £2.1 million marketing campaign for the rest of 2007. Castello Blue is an award-winning blue-veined gourmet cheese with a subtle and creamy taste. Its mild flavour develops steadily as it matures, without becoming too strong. Castello White is a distinctive, rich and creamy soft cheese with a delicate white rind covering. As the cheese matures, it becomes softer and creamier.

The Irish Dairy Board’s German subsidiary, IDB Deutschland, has launched a new grated cheese pack onto the German market. Kerrygold Original Irischer Käse mild-würzig is a mix of Kerrygold Cheddar Cheese (40%) and Kerrygold Blarney Cheese (60%). Available in a convenient double pack (2 x 75g), the mix of the two cheeses claims excellent taste, perfect melting results and a crispy crust.

Onken Mousse has been relaunched and rebranded as German owner Dr Oetker makes its mark on the UK chilled pot desserts market. It has introduced a continental-style chocolate mousse under the Onken sub brand. The new range – offering three variants: chocolate, chocolate with a hint of mint, and chocolate with a hint of orange – is available in single packs with a sleek, black pot design. The 100g pot is larger than many competitor products, offering extra value for consumers. In addition, the Onken Mousse range has been rebranded Dr Oetker Onken Mousse, and resegmented into Creamy and Fruity Lite. The range offers a combination of Bio yogurt and Fromage Frais, Creamy contains a hidden layer of real cream, in orange mango and lime, strawberry, peach, chocolate and hazelnut flavours. The lemon and strawberry Fruity Lite varieties – with a layer of rich fruit – are complemented by the addition of a new apple and blackberry flavour.

Yoplait is expanding its fromage frais range, Petits Filous, with the launch of Petits Filous Strawberry Mousse, the first mousse-based product to be included in the Petits Filous range. Yoplait Group Brand Manager – Kids, Gemma Baggaley, said: “The launch of a mousse-based product will not only provide more choice within the range, but help generate incremental sales across the category. We are confident Petits Filous Strawberry Mousse will be a big hit with consumers.” Petits Filous Strawberry Mousse is available in 4 x 71g packs.

The Master Cheese Makers from Austrian dairy company Käsehof, the country’s largest organic cheese maker, are offering a Light Organic Country Cheese with only 13% fat – aimed at the diet-conscious cheese enthusiast. The Light Organic Country Cheese, of premium organic quality, is available in slices or as a 250g block. The cheese is easily recognisable due to its light blue colour and its organic label. The friendly Käsehof Cow iconic brand logo is placed in the centre. In addition, the cheese is lactose free, which is also positively displayed on the label.

Dabur India, a leading Indian company, has entered the malted food drink market with the launch of Chyawan Junior. Chyawan Junior offers the essential goodness of Chyawanprash (Indian health tonic), but with a chocolate flavour that makes it more appealing to children. “Dabur is making a concerted effort to expand the Chyawanprash category by introducing new and innovative variants,” said Dabur India Executive Vice President, K K Rajesh. Chyawan Junior also takes Dabur into the milk beverage market, valued at Rs15,000 million (€261 million). This segment is expected to grow by 15% in 2007-08, and the launch of Chyawan Junior could help Dabur establish a prominent position in the market.

As concerns over child obesity continue to hit the headlines, popular children’s TV show Lazy Town, and Arla Foods in the UK, have joined together to launch the first children’s probiotic yogurt and fromage frais range free of added sugar, artificial additives, flavours and colours. Lazy Town, the brainchild of Magnus Scheving, is a popular television show for children, featuring a combination of puppets and live characters. It's packed with action and energy and aims to motivate children to make healthy lifestyle choices. Arla Retail Brand Manager for yogurts and desserts, Claire Hooper, said: “This is a totally new product for Arla and is the first of its kind in the children’s yogurt and fromage frais category. “In response to tighter food ingredient regulations relating to products aimed at children, we have developed new recipes for the yogurt and fromage frais range. Rather than adding artificial flavours, colours and preservatives, like many products on the market, we've perfected a recipe which uses only fruit juice and purée to provide flavour and sweetness.” The four-pack yogurt comes in strawberry, banana, raspberry and apple flavours, and the fromage frais six-pack is available in strawberry, banana and raspberry.

A new range of soft cheeses that use classic ingredients and real provenance in a fresh and simple way has been launched by UK ethical food maker Kavli. The new Primula assortment boasts a trio of temptations, including White Stilton & Apricot, Wensleydale & Cranberry and Smoked Salmon & Soft Cheese. The traditional white Stilton comes from the Long Clawson Dairy in the Vale of Belvoir, while Wensleydale & Cranberry uses real Yorkshire Wensleydale from the Wensleydale Creamery at Hawes. The new range is designed for indulgent treats, entertaining and social sharing – especially for the forthcoming festive season.